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small business

“Beer is made by men, wine by God.” ― Martin Luther

Слайды и текст этой презентации

Слайд 1Small business presentation
VALĒRIJA PETROVA, SEK, 1.KURSS

Small business presentationVALĒRIJA PETROVA, SEK, 1.KURSS

Слайд 2“Beer is made by men, wine by God.” ― Martin

Luther

“Beer is made by men, wine by God.”  ― Martin Luther

Слайд 3Content
Company profile
Production
SWOT analysis
Overall goal of the company
Company structure
Company culture
Advertisement and

marketing activities
Main shop





ContentCompany profileProductionSWOT analysisOverall goal of the companyCompany structureCompany cultureAdvertisement and marketing activitiesMain shop

Слайд 4
Company profile
Summertime
Love for wine - love of life!

Company profileSummertimeLove for wine - love of life!

Слайд 5Production

Summertime
mango champagne
white strawberry table wines
pineapple
guava
hibiscus




ProductionSummertimemango champagnewhite strawberry table winespineapple guavahibiscus

Слайд 6Corporate strategy and structure SWOT analysis
S
W
O
T

Corporate strategy and structure SWOT analysisSWOT

Слайд 7Overall goal of the company


Strategic planning
Long-term goal is:

to

establish Summertime as the leader of wine producers in Baltic

region

Operational planning

to continue to focus on the core strengths of the winery and to «stay the course»

developing a «brand sales strategy»

build more factories

Short-term goals are:

Overall goal of the company Strategic planning Long-term goal is: to establish Summertime as the leader of

Слайд 8
Company structure
Functional structure
Board of management

Factory workers
Shop workers
Online shop assistants


Company structureFunctional structureBoard of managementFactory workersShop workersOnline shop assistants

Слайд 9Company culture
Family culture + Eiffel Tower culture


Face-to-face relationships
One big leader

(Managing Director)
Steep hierarchy
Everybody knows their role

Company cultureFamily culture + Eiffel Tower cultureFace-to-face relationshipsOne big leader (Managing Director)Steep hierarchyEverybody knows their role

Слайд 10Marketing activities
Advertising in public transport, newspapers
TV and Radio commercials
Free

degustation after product presentation (also in the whole chain of

shops)
Marketing activitiesAdvertising in public transport, newspapers TV and Radio commercialsFree degustation after product presentation (also in the

Слайд 11Main shop in the factory

Main shop in the factory

Слайд 12Summary
Ltd Summertime is Riga based company which produces fruit wines
The

overall goal of the company is to be established as

a leader of wine producers in Baltics
It is company with functional structure and combining of family and Eiffel Tower culture
Before buying a wine in our shops You can degustate it for FREE



SummaryLtd Summertime is Riga based company which produces fruit winesThe overall goal of the company is to

Слайд 13Life is too short to drink bad wine!

Life is too short to drink bad wine!

Слайд 14Thank You for attention!

Thank You for attention!

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