Welcome to Apple…

Martineau, and Matt Meservy

computing experience to students, educators, creative professionals and consumers around

the world through its innovative hardware, software and Internet offerings.”

puck is going to be, not where it has been.”

-Wayne

Gretzky

500.
John Sculley becomes president and CEO.
Apple airs “1984” during Super

Bowl.
1985
Jobs forced out of company
1993
Sculley forced out.
1997
Steve Jobs returns to Apple.
2007
Apple changes name to Apple, Inc.

Support/Service
AppleCare

markets, and sells many kinds of consumer electronic devices.
Apple has

developed a series of computers, phones, portable media players, software, and many other products that have advanced technology from what it used to be, as well as creating new needs from the consumers.

has decided to take a stand and do a few

things to help lessen their carbon footprint on the environment.

in 2006.
Apple plans to completely eliminate the use of arsenic

in all of its displays by the end of 2008.
Plans to reduce and eliminate the use of mercury by switching from fluorescent lamps to LED backlighting.

in 2006.
Predict by 2010 they will recycle 19 million pounds

per year.
Free iPod recycling in the US (10 % discount to trade in old iPod).
Apple products are designed using high quality materials that are in high demand from recyclers.

for the Company.
Profile - Apple Corporation Company Stock Performance

and 47 percent revenue growth over the ending 2007 quarter.

Apple sold 22,121,000 iPods during the quarter, representing five percent unit growth and 17 percent revenue growth over the same quarter. Quarterly iPhone sales were 2,315,000.
[Corporate Release January 22nd, 2008]

Profile - Apple Corporation iPod and Computer Growth

Revenue-$7.1 billion & net quarterly profit of $1 billion.
Gross margin

increased from 31.2% to 34.7% a year ago. International sales account for 45% of revenue.

Share Holders:
As of November 2, 2007, there were 30,336 shareholders of record.

Profile - Apple Corporation Financial Results for 07’

fiscal years are as follows (in millions, except percentages):
September

29, 2007 September 30, 2006 September 24, 2005

Net sales . . . . . . . . . . . . . . . . . $24,006 $19,315 $13,931
Cost of sales . . . . . . . . . . . . . . . 15,852 13,717 9,889
Gross margin . . . . . . . . . . . . . $ 8,154 $ 5,598 $ 4,042
Gross margin percentage . . . . . 34.0% 29.0% 29.0%

Gross margin percentage of 34.0% in 2007 increased significantly from 29.0% in 2006. The primary drivers of this increase were more favorable costs on certain commodity components, including NAND flash memory and DRAM memory, higher overall revenue that provided for more leverage on fixed production costs and a higher percentage of revenue from the Company’s direct sales channels.

Liquidity and Capital Resources
Cash, equivalents, investments . $15,386 $10,110 $8,261
Accounts receivable, net . . . . . . . . . $ 1,637 $ 1,252 $ 895
Inventory . . . . . . . . . . . . . . . . . . . . . $ 346 $ 270 $ 165
Working capital . . . . . . . . . . . . . . . . $12,657 $ 8,066 $6,813
Annual operating cash flow . . . . . . . $ 5,470 $ 2,220 $2,535

As of September 29, 2007, the Company had $15.4 billion in cash, cash equivalents, and short-term investments, an increase of $5.3 billion over the same balance at the end of September 30, 2006.

Profile - Apple Corporation Consolidated P&L Statement

the use of technology in education and has been committed

to delivering tools to help educators teach and students learn.

Creative Professionals:
Creative customers utilize a variety of activities including digital video and film production and editing; special effects, compositing/titling; digital still photography; graphic design, publishing, print production; music creation/production; audio production/sound design; web design, development, and administration.
Other Market Segments:
Apple also provides hardware & software product solutions for: Science, Business, Government, Information Technology.

Profile - Apple Corporation Markets & Distribution

and worst enemy
The company is able to benefit from exceptional

technological leaps by keeping their knowledge and products proprietary and secret from competition.
With this they are not only closing off themselves to open forum of ideas and criticisms they have caused a rift between technological usability.

Because of this strategy Apple products can only use Apple software, thus creating the strong competition between Apple & PC.

Can both help and hinder growth and performance in the market.

Includes expanding its distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience.

Profile - Apple Corporation Company Business Strategy

own operating system, hardware, application software, and services to provide

its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design.
Continual investment in research and development is critical to new products and technologies.
Continual refinement of already established products.

Strength of Business Strategy

for continued product innovations.

By industry standards the Company has

a highly competent workforce, especially in key lead positions relating to creative design, innovation, programming, analysis, and financial oversight.

They have established a product footprint in mobile data/communications designs.

The Company currently enjoys a clear market lead in seamless mobile data communication applications. As a result, the Company is focused on opportunities related to digital content distribution along with consumer electronic devices, including iPod and Apple TV, and mobile communication devices, including iPhone. Competition is expected to intensify as competitors attempt to imitate Apple’s successful products.

Profile - Apple Corporation

million sales within just 74 days from launch.

Apple announced number

of sales of their new iphone surpassed the one million mark just 3 days after the launch date July 11, 2008.

Steve Jobs said he expected 10 million phones to be sold in 2008.

The new 3G is twice as fast, available all over the world, and half the price of its original at $199. So Jobs' 2007 estimate may be conservative.

iPhone 3G is now available in 21 countries.

Apple Corporation

Infinite Loop, Silicon Valley, California.

in Cork, Ireland and Silicon Valley, Singapore.
Cork, Ireland
Silicon Valley, Singapore

the U.S. To find a store nearest you, Apple’s main

website provides a search engine that can provide that information.

Personal Training: Hour Long
Free Workshop-Group: Training
Genius Bar: Damaged product assessment
Concierge:

Help you find anything is in the store

Activities:
Local Gathering Place
Free Musical Performances
Entertaining/Informative Presentations
Youth Workshops: Year-round
Apple Camp: Summer
School Night: Students & Teachers showcase own work done on Mac.

and 4-48 KB of RAM.

1983-Lisa
Cost $10,000
5 MHz processor and 1

MB of RAM.

1984 Macintosh
Cost $2,495
8 MHz processor and 128-512 KB of RAM.
*1985 Steve Job’s forced out

1987 Macintosh II
Cost $3,898
16 MHz processor and 128-512 KB of RAM.
*1997 Steve Job Returns

History of Apple Products

TODAY…

of RAM and
4 GB of Storage Space.

2002 iMac- All-In-One
Cost

$1,299
700/800 MHz processor, 1 GB of RAM and
60 GB of Storage Space.

2008 iMac- All-In-One
Cost $1,199-$2,199
20” – 24” screens.
2.4-3.06 GHz processor, 4 GB of RAM, and
250-500GB of Storage Space.
CD / DVD burner drive.
iSight camera- you can video chat with friends and family.
iLife ’08-photo, iDVD, iWeb: create a photo book, make a movie, build a blog, compose a song, etc…

ounces
200 hrs of video
Photo Album
2.5-inch Color Display
4 GB iPod Nano:

$199
2,000 songs for
iPod nano commercial
2 GB iPod shuffle: $69
500 songs

CD’s into digital music files, plus purchase songs, movies, etc…on

iTunes.

Music
Movie Rentals
Audiobooks
Free Podcasts
TV Shows
iPod Games

$349
Cell phone
iPod Touch
GPS
App Store
Calendar
Internet: browse the web, e-mail, weather,

take notes, view maps, etc...

necessary.
$149.99 Microsoft Office 2007.
Total: $1,517.99
Features:
Apple’s Leopard Operating System
20” screen.
2.4

GHz processor,
1 GB of RAM, and
250 GB of Storage Space.
Burn and watch personal videos with the built-in
slot-load DVD.

Price:
$1,299
$239 -3 Year extended warranty.
$69.99 Norton Internet security.
$149.99 Microsoft Office 2007.
Total: $1,757.98
Features:
Windows Vista operating system
22” screen.
2.5 GHz processor Intel Core2 Duo,
4 GB of SDRAM, and
320 GB of Storage Space.
Burn and watch personal videos with the built-in slot-load DVD
Watch, pause, rewind, & record live TV
Get quick, easy touch-screen access to your programs.

box
Creative Professionals
Viruses
PC
Gamers
Price
More variety in products

and weighs only 3 pounds.
1.8GHz processor.
Wireless- 802. 11n2 and Bluetooth

2.1.
No CD ROM access-Remote Disc- but it allows you to access a CD or DVD drive from nearby PC.
MacBook
Cost $1,099-$1,499 with 13” screen
2.1-2.4 GHz processor and 2 GB of RAM
120-250 GB of Storage Space.
CD / DVD burner drive.
iSight camera- you can video chat with friends and family.
iLife ’08- provides photo, iDVD, iWeb: allows you to create a photo book, make a movie, build a blog, compose a song, etc…

fulltime and 2,399 temporary employees in the following departments:

Mac Hardware

Engineering
Software Engineering
Applications
iPod Engineering
Marketing
Sales
Operations
Information Systems and Technology
Legal
HR
Apple Care
Finance
Retail

other consumer electronic company.”

Relaxed Atmosphere
“Funny, brilliant, relaxed co-workers and modern,

spacious, beautiful offices filled with comfortable couches and huge picture windows make work time a pleasure.”

Passion for the products
"There's a passion for products and attention to the most minute details," posted a Mac specialist.

employees come and go as they please.
- Telecommuting also

is allowed with management approval.
It compares Apple to Southwest Airlines and Microsoft an attitude influenced by the company's founders, who often walked around the office barefoot, even after Apple became a Fortune 500 company.

One senior hardware engineer said, "surrounded by a lot of energetic people and experienced no end to challenges and cool projects. However, there was no end to the hours.”

low as concierge in a retail store to quickly move

up to corporate positions with in the company.
Newly graduated students have a chance to work at Apple Inc. through their New Grad. Employment Opportunity-No experience needed!
Main qualification: “sharp intellect, a top notch educational background, and the energy to move the industry forward.”

and life insurance through a program called Flexible Benefits.

Apple

employees are given FlexDollars to purchase basic benefits or have the option to allocate the money to a different department.

Full-time employees are offered 401(k) plans, stock options and financial education.

Corporate employees can take part in the Apple-Health fitness program located at the two corporate locations.

Mac’s. They have tried to educate the consumer electronic population

about Mac computers.
Their campaigns have been geared to a younger generation using pop culture music and flashy visuals.
PC vs Mac commercials are really geared toward pointing out the flaws in PC’s and have been a huge strength for Apple’s Marketing.

2002: “Apple Switch” ads
2006: “Get a Mac” more famously known

as PC vs. Mac