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World informational sources. Advertising

Advertising is a sort of informational sources used to encourage an audience to continue or take some new action. May be considered as a form of communication.

Слайды и текст этой презентации

Слайд 1World informational sources
ADVERTISING

World informational sourcesADVERTISING

Слайд 2 Advertising is a sort of informational sources used

to encourage an audience to continue or take some new

action.
May be considered as a form of communication.
Advertising is a sort of informational sources used to encourage an audience to continue or

Слайд 3Advertising messages are usually paid for by sponsors and viewed

via various traditional media; including mass media such as newspaper,

magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs and websites and text messages.
Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media

Слайд 4Modern advertising developed with the rise of mass production in

the late 19th and early 20th centuries.
Coca-cola advertising from 1890’s

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.Coca-cola

Слайд 5Commercial advertising media can include wall paintings, billboards, street furniture

components, printed flyers and rack cards, radio, cinema and television

adverts, web banners, mobile telephone screens, shopping carts, skywriting, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, doors of bathroom the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.
Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio,

Слайд 6Television advertising / Music in advertising
TV networks charge for commercial

airtime during popular TV events.

Television advertising / Music in advertisingTV networks charge for commercial airtime during popular TV events.

Слайд 7Virtual advertisements may be inserted into regular television programming through

computer graphics. virtual billboards may be inserted into the background

where none exist in real-life. This technique is especially used in televised sporting events.

Virtual advertisements may be inserted into regular television programming through computer graphics. virtual billboards may be inserted

Слайд 8Infomercials
An infomercial is a long-format television commercial, typically five minutes

or longer. Infomercials describe, display, and often demonstrate products and

their features.
InfomercialsAn infomercial is a long-format television commercial, typically five minutes or longer. Infomercials describe, display, and often

Слайд 9Radio advertising
Radio advertisements are broadcast as radio waves to

the air from a transmitter to an antenna and a

thus to a receiving device.
Radio advertising Radio advertisements are broadcast as radio waves to the air from a transmitter to an

Слайд 10Online advertising
Online advertising is a form of promotion that uses

the Internet and World Wide Web for the expressed purpose

of delivering marketing messages to attract customers.
Examples of online advertising include Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Online advertisingOnline advertising is a form of promotion that uses the Internet and World Wide Web for

Слайд 11Product placements
Covert advertising is when a product or brand is

embedded in entertainment and media.
For example, product placement for Omega

Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films.
Product placementsCovert advertising is when a product or brand is embedded in entertainment and media.For example, product

Слайд 12Press advertising
Press advertising describes advertising in a printed medium such

as a newspaper, magazine, or trade journal.

Press advertisingPress advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal.

Слайд 13Billboard advertising
Billboards are large structures located in public places which

display advertisements to passing pedestrians and motorists. Most often, they

are located on main roads with a large amount of passing motor and traffic.
Billboard advertisingBillboards are large structures located in public places which display advertisements to passing pedestrians and motorists.

Слайд 14Coffee cup advertising
Coffee cup advertising is any advertisement placed upon

a coffee cup that is distributed out of an office,

café, or drive-through coffee shop. This form of advertising was first popularized in Australia.
Coffee cup advertisingCoffee cup advertising is any advertisement placed upon a coffee cup that is distributed out

Слайд 15Street advertising
This type of advertising creates outdoor advertising on street

furniture. The media became an effective tool for getting brand

messages out into public spaces.
Street advertisingThis type of advertising creates outdoor advertising on street furniture. The media became an effective tool

Слайд 16Celebrity branding
This type of advertising focuses upon using celebrity power,

fame, money, popularity to gain recognition for their products and

promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers.
Celebrity brandingThis type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for

Слайд 17The purpose of advertising – to convey information from the

advertiser's message to the target audience.

The task of advertising –

to induce the target audience to action (the choice of goods or services, implementation of purchase, etc.).
The purpose of advertising – to convey information from the advertiser's message to the target audience.The task

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