Слайд 1World informational sources
ADVERTISING
Слайд 2 Advertising is a sort of informational sources used
to encourage an audience to continue or take some new
action.
May be considered as a form of communication.
Слайд 3Advertising messages are usually paid for by sponsors and viewed
via various traditional media; including mass media such as newspaper,
magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs and websites and text messages.
Слайд 4Modern advertising developed with the rise of mass production in
the late 19th and early 20th centuries.
Coca-cola advertising from 1890’s
Слайд 5Commercial advertising media can include wall paintings, billboards, street furniture
components, printed flyers and rack cards, radio, cinema and television
adverts, web banners, mobile telephone screens, shopping carts, skywriting, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, doors of bathroom the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.
Слайд 6Television advertising / Music in advertising
TV networks charge for commercial
airtime during popular TV events.
Слайд 7Virtual advertisements may be inserted into regular television programming through
computer graphics. virtual billboards may be inserted into the background
where none exist in real-life. This technique is especially used in televised sporting events.
Слайд 8Infomercials
An infomercial is a long-format television commercial, typically five minutes
or longer. Infomercials describe, display, and often demonstrate products and
their features.
Слайд 9Radio advertising
Radio advertisements are broadcast as radio waves to
the air from a transmitter to an antenna and a
thus to a receiving device.
Слайд 10Online advertising
Online advertising is a form of promotion that uses
the Internet and World Wide Web for the expressed purpose
of delivering marketing messages to attract customers.
Examples of online advertising include Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Слайд 11Product placements
Covert advertising is when a product or brand is
embedded in entertainment and media.
For example, product placement for Omega
Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films.
Слайд 12Press advertising
Press advertising describes advertising in a printed medium such
as a newspaper, magazine, or trade journal.
Слайд 13Billboard advertising
Billboards are large structures located in public places which
display advertisements to passing pedestrians and motorists. Most often, they
are located on main roads with a large amount of passing motor and traffic.
Слайд 14Coffee cup advertising
Coffee cup advertising is any advertisement placed upon
a coffee cup that is distributed out of an office,
café, or drive-through coffee shop. This form of advertising was first popularized in Australia.
Слайд 15Street advertising
This type of advertising creates outdoor advertising on street
furniture. The media became an effective tool for getting brand
messages out into public spaces.
Слайд 16Celebrity branding
This type of advertising focuses upon using celebrity power,
fame, money, popularity to gain recognition for their products and
promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers.
Слайд 17The purpose of advertising – to convey information from the
advertiser's message to the target audience.
The task of advertising –
to induce the target audience to action (the choice of goods or services, implementation of purchase, etc.).