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Creative Advert!s!ng
Содержание
- 1. Creative Advert!s!ng
- 2. The notion of «creative advertising» The rapid development
- 3. 2.1. Creativity: the strategy and tactics of
- 4. 2.1. Creativity: the strategy and tactics of
- 5. 2.2. Creativity in advertising: specificityAd’s artworkCreativeCreativityCreative work
- 6. 2.2. Creativity in advertising: specificityCreativity conceptRobert SternbergIntelligenceKnowledgeThe way of thinkingIndividual characteristicsEnvironmentImagination
- 7. 2.2. Creativity in advertising: specificityCreative process!drawing attention!
- 8. 2.3. Forms & functions of creative advertisingCommunicative imageOriginal ideas of communicationAesthetic
- 9. 2.3. Forms & functions of creative advertisingFunctions:high
- 10. Скачать презентанцию
The notion of «creative advertising» The rapid development of advertising communications in Russia’s recent history defines the renewed interest over revealing the mechanisms of creative activity.
Слайды и текст этой презентации
Слайд 32.1. Creativity: the strategy and tactics of war for a
consumer
monitory fight for profit
communication fight for preferences
Слайд 42.1. Creativity: the strategy and tactics of war for a
consumer
There are 6 pillars of the advertising’s phenomenon:
communicative form
identification of
a customerexistence of a goal
predetermination of mass media
mass orientation
bind to time and place of spread
Слайд 62.2. Creativity in advertising: specificity
Creativity concept
Robert Sternberg
Intelligence
Knowledge
The way of thinking
Individual
characteristics
Environment
Imagination
Слайд 82.3. Forms & functions of creative advertising
Communicative image
Original ideas of
communication
Aesthetic
Слайд 92.3. Forms & functions of creative advertising
Functions:
high efficiency of consumption
brand
interest
brand credibility
attracts attention
positive attitude towards brand
coexistence of product and advertising
disposes
to make a buyincrease of sales
advertising’s budget savings
