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Branding
Содержание
- 1. Branding
- 2. What is branding?Branding is "modern cultural language of
- 3. History of brandingBranding was actively applied in the
- 4. Branding — is the main task of
- 5. Brand creation & Brand advance
- 6. Development of a brandIn most cases development of
- 7. Branding tools: Creation of a product concept
- 8. Branding tools: Creation of an advertising concept
- 9. Branding tools: Creation of marketing communications
- 10. What is brandbook? Brandbook is the
- 11. StructureElements of brandbook:Detailed description of the logotypeAll cores
- 12. Thank you for attention!
- 13. Скачать презентанцию
What is branding?Branding is "modern cultural language of the modern society basing on the market relations"Branding is the main way of differentiation of products and the instrument of advance of the goods on the
Слайды и текст этой презентации
Слайд 2What is branding?
Branding is "modern cultural language of the modern society
basing on the market relations"
products and the instrument of advance of the goods on the market
Слайд 3History of branding
Branding was actively applied in the Middle Ages when
shop handicraftsmen marked the goods with special brand
In early history
of the United States of brand were often used for cattle identification The real blossoming of idea of branding fell on the second half of the twentieth century
Слайд 4Branding — is the main task of any large company
Creation and advance of a brand or branding are necessary
for obtaining additional benefit from a certain product at the expense of penetration into consciousness of people, formation of the attachments based on feelings and emotions
Слайд 6Development of a brand
In most cases development of a brand it not
only branding of a new label in the market, but
also change of an existing brand, that is rebrandingRebranding - a complex of actions for brand change, or its components: names, a logo, visual registration of a brand with positioning change
Слайд 7Branding tools: Creation of a product concept
Creation of a product
conception means the development of new models of goods and
services
Слайд 8Branding tools: Creation of an advertising concept
An
advertising concept - the basis of the idea of branding
- is a plan, paints, conditions, heroes of an advertising campaign, promotion and events.Outdoor signs
Light box
Media space for magazines and newspapers
Catalogue
Слайд 9Branding tools: Creation of marketing communications
Marketing communications
mean the process of transfer of information about the target
audience products Strategic and tactical purchases of mass-media
Media planning
Negotiations with owners of the mass-media
Слайд 10What is brandbook?
Brandbook is the integral, intracorporate edition
focused on employees of the company
Brandbook — the official description of
essence and values of a brand, company self-identification, and also forms and methods of their designation for employees and consumers
Слайд 11Structure
Elements of brandbook:
Detailed description of the logotype
All cores and firm complementary
colors.
Every possible variations of the logo.
Documentation structure.
Firm font of the
company.The business documentation.
Souvenir production of firm.
Every possible images (photos, design).
