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costco shop
Содержание
- 1. costco shop
- 2. SummaryRevenues of 71 Billion550 Warehouses Today –
- 3. Слайд 3
- 4. Слайд 4
- 5. BackgroundCEO: James SinegalHeadquarters: Issaquah, WAInception: Seattle, WA 1983Stock Symbol: COST (NASDAQ)Founders: James Sinegal & Jefferey Brotman
- 6. Corporate StrategyCost strategyPenetration PricingBelow the Line PromotionNo frills“Diversion” Buying Strategy“Treasure hunt" shopping experience
- 7. Customers (Who)Costco targets independent small business owners
- 8. Membership (How)Gold Star Member = $ 50Business
- 9. IndustriesRetailDiscount and Variety RetailWarehouse Clubs and Superstores
- 10. Costco Today550 warehouses Worldwide 403 in US76
- 11. SWOT Analysis
- 12. Strengths54.1m loyal cardholdersStrong member renewalsAbsolute pricing authorityExceptional employeesExcellent merchandiseQuality image
- 13. WeaknessesCannibalizationCostco's overexpansion domestically risks cannibalizing the sales
- 14. OpportunitiesRecession has allowed Costco opportunities for luxury-item
- 15. ThreatsBeing a global retailer means that you
- 16. Скачать презентанцию
SummaryRevenues of 71 Billion550 Warehouses Today – Operates in:40 States9 Countries$137 million average sales/warehouse141,000 square feet/warehouse143,000 employees worldwideMore than 1.4 million transactions/day
Слайды и текст этой презентации
Слайд 2Summary
Revenues of 71 Billion
550 Warehouses Today – Operates in:
40 States
9
Countries
million transactions/day
Слайд 5Background
CEO: James Sinegal
Headquarters: Issaquah, WA
Inception: Seattle, WA 1983
Stock Symbol: COST
(NASDAQ)
Founders: James Sinegal & Jefferey Brotman
Слайд 6Corporate Strategy
Cost strategy
Penetration Pricing
Below the Line Promotion
No frills
“Diversion” Buying Strategy
“Treasure
hunt" shopping experience
Слайд 7Customers (Who)
Costco targets independent small business owners who have typically
$100,000 or more of personal income
Actual average Costco customer is
women in large householders with income of $50,000 or moreMost popular with Hispanic and Asian ethnic groups
Typically customer visits 8-11 times per year
Слайд 8Membership (How)
Gold Star Member = $ 50
Business Member = $
50
Executive Member = $ 100
Membership fees allow Costco
to maintain
low margins
Слайд 9Industries
Retail
Discount and Variety Retail
Warehouse Clubs and Superstores (primary)
Gasoline Retailers
Grocery Retail
Nonstore
Retail
Internet Retail
Consumer Services
Optical Services
Travel Agencies and Services
Financial Services
Lending
Mortgage Banking and
Related ServicesInsurance
Property and Casualty
Autos and Other Vehicles
Homeowners Insurance
Слайд 10Costco Today
550 warehouses Worldwide
403 in US
76 in Canada
21 in
UK
6 in Korea
5 in Taiwan
8 in Japan
31 in Mexico
Слайд 12Strengths
54.1m loyal cardholders
Strong member renewals
Absolute pricing authority
Exceptional employees
Excellent merchandise
Quality image
Слайд 13Weaknesses
Cannibalization
Costco's overexpansion domestically risks cannibalizing the sales of preexisting stores
James
Sinegal leave
Maintaining high wages
Costco's average pay, for example, is $17
an hour, 42 percent higher than its fiercest rival, Sam's Club Maintaining profit margins
Слайд 14Opportunities
Recession has allowed Costco opportunities for luxury-item deals, including the
chance to sell prime-grade meat that used to go almost
exclusively to restaurants. With people eating out less often, said Sinegal, "there are not as many steaks being sold in restaurants, and we're selling them."To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region.
The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India.
Слайд 15Threats
Being a global retailer means that you are exposed to
political problems in the countries that you operate in.
The
cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat. Bad economic times (current recession)
