242.pptx

matching an organization or group’s goals, programs, and capacities to

the social environment in which it operates.

Factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T).

It is an instrument within strategic planning.

When combined with dialogue it is a participatory process

organization. They are within the organization’s control.
Weakness
Factors that are

within an organization’s control that detract from its ability to attain the core goal. Which areas might the organization improve?

an organization to exist and develop. What opportunities exist in

the environment, which will propel the organization?
Identify them by their “time frames”
Threats
External factors, beyond an organization’s control, which could place the organization mission or operation at risk. The organization may benefit by having contingency plans to address them if they should occur.
Classify them by their “seriousness” and “probability of occurrence”.

strategies: use success to minimize threats
W-O strategies: use opportunities to

address weaknesses
W-T strategies: defensive actions vs susceptible areas

it too much. Two people rarely come-up with the same

final version of SWOT.
Use it as guide and not a prescription.

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