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CHANGE MANAGEMENT Introductory elements

DefinitionWhat is change management?Parts of an organisaton: Processes Systems Organization structure Job rolesWhile the notion of 'becoming more competitive' or 'becoming closer to the customer' or 'becoming more efficient' can be

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Слайд 1CHANGE MANAGEMENT Introductory elements
Barcelona, October, 2015
Francesc Cots
Professor of Change Management

CHANGE MANAGEMENT Introductory elements Barcelona, October, 2015Francesc CotsProfessor of Change Management

Слайд 2Definition
What is change management?

Parts of an organisaton:

Processes
Systems
Organization

structure
Job roles

While the notion of 'becoming more competitive' or

'becoming closer to the customer' or 'becoming more efficient' can be the motivation to change, at some point these goals must be transformed into the specific impacts on processes, systems, organization structures or job roles. This is the process of defining 'the change'.

DefinitionWhat is change management?Parts of an organisaton: Processes Systems Organization structure Job rolesWhile the notion of 'becoming

Слайд 3Organisation as a system
It is not only the sum of

the parts

In fact, the organisation intelligence may be superior, inferior

or the same than the sum of its members.

If the team learns evolution will be faster with better results that separately.

The essence of team learning is personal domain and shared vision. It is a permanent process.

creating change within an organization takes hard work and structure around what must actually take place to make the change happen


Organisation as a systemIt is not only the sum of the partsIn fact, the organisation intelligence may

Слайд 4Project management v. change management
Project management is the application of

knowledge, skills, tools and techniques to project activities to meet project requirements.

Application and integration of the project management processes of initiating, planning, executing, monitoring and controlling, and closing.

Change management is the process, tools and techniques to manage the people-side of change to achieve the required business outcome.Change management incorporates the organizational tools that can be utilized to help individuals make successful personal transitions resulting in the adoption and realization of change.

Project management focuses on the tasks to achieve the project requirements. Change management focuses on the people impacted by the change.


Project management v. change managementProject management is the application of knowledge, skills, tools and techniques to project activities to

Слайд 5Project management v. change management

Project management v. change management

Слайд 6Project management v. change management

Project management v. change management

Слайд 7Activities for change management

Activities for change management

Слайд 8Factors for change
EXTERNAL

New technologies

Mergers and acquisitions, restructurings

Cultural transformation

Globalization

E-business

Consumer demands such

as social and environmental issues

Factors for changeEXTERNALNew technologiesMergers and acquisitions, restructuringsCultural transformationGlobalizationE-businessConsumer demands such as social and environmental issues

Слайд 9Factors for change
INTERNAL

Workers’ unsatisfaction

Low productivity

Change of mentality: Work as a

realization platform instead of “I want time to live after

work”.

New strategies

If you handle well these factors, you win. If not, it can cost a great deal of money and cause lot of pain

Factors for changeINTERNALWorkers’ unsatisfactionLow productivityChange of mentality: Work as a realization platform instead of “I want time

Слайд 10Analytical v. emotional skills
Central point: change people’s behaviour

The heart of

change is in the emotions, not in the thinking, analysis,

etc.

Frustration, fear, anger, resentment, ignoring how the world is changing…can be overcomed in the realm of feelings, not analysis

Limitations of analysis

You don’t need analysis to find big truths

In a turbulent and uncertain world…

It does not motivate people

Analytical v. emotional skillsCentral point: change people’s behaviourThe heart of change is in the emotions, not in

Слайд 11Analytical v. emotional skills
We don’t fail at changes because we

are not competent or not able…

we fail because we haven’t

sufficiently experienced highly successful change…

we don’t even try…

Core pattern: see/ feel / change

Motivation

https://www.youtube.com/watch?v=rrkrvAUbU9Y

Analytical v. emotional skillsWe don’t fail at changes because we are not competent or not able…we fail

Слайд 12Innovation
Radical change in human behavior needed to face current challenges

(economic, personal, environmental, organisational, etc)

Innovation is one way

Innovating at

the concept stage, or developing new products and services capable of performing the same function than existing ones with significant less resources, or with significant greater satisfaction for the consumer

Incremental v. radical

It is an opportunity for business



InnovationRadical change in human behavior needed to face current challenges (economic, personal, environmental, organisational, etc)Innovation is one

Слайд 13Innovation
Example of the toothbrush

Product o service redesign: making adjustments in

raw materials, packaging, delivery, etc. Your toothbrush is still a

toothbrush

Innovation: need to question fundamental assumptions (specially treated chewing gum or benign food additive).

Ability to project an image as a leader, innovator, etc.

External innovation: product innovation, business model, system innovation

Zipcar, power purchase agreement, ebook, etc.

Innovation inside the organisation



InnovationExample of the toothbrushProduct o service redesign: making adjustments in raw materials, packaging, delivery, etc. Your toothbrush

Слайд 14THANK YOU!

THANK YOU!

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