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Making periodic TV series contemporary: 1960s through postmodern eyes

Research questions:1. What makes periodic TV series relevant and appealing to the contemporary audience of the time?2. How drama and comedy differ in representation of cultural memory?

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Слайд 1Making periodic TV series contemporary: 1960s through postmodern eyes

Making periodic TV series contemporary: 1960s through postmodern eyes

Слайд 2Research questions:
1. What makes periodic TV series relevant and appealing

to the contemporary audience of the time?

2. How drama and

comedy differ in representation of cultural memory?
Research questions:1. What makes periodic TV series relevant and appealing to the contemporary audience of the time?2.

Слайд 3Theoretical background:
Constructing cultural memory:
Astrid Erll “Literature, Film and the Mediality

of Cultural Memory”

Using concept of remediation:
Jay David Bolter “Remediation

and the Desire for immediacy”

Transmediality for the audience:
Henry Jenkins: “Transmedia storytelling”


Theoretical background:Constructing cultural memory:Astrid Erll “Literature, Film and the Mediality of Cultural Memory”Using concept of remediation: Jay

Слайд 4Choosing the medium: serialization of the past

Already a contemporary take

Provides

space for historical complexity

Opportunity to elevate story through personalization
“As we

are witnesses of the micro-perspective on 1960s history, we are asked, as viewers, to draw conclusions about the macro-level production of history by historians, textbooks, and a conservative culture.”

Experiential narrative techniques (nonlinear storytelling)

More accessible for contemporary audience

“Whenever the past is represented, the choice of media and forms has an effect on the kind of memory that is created…” (Astrid Erll)

Choosing the medium: serialization of the pastAlready a contemporary takeProvides space for historical complexityOpportunity to elevate story

Слайд 5Creating relevant cultural memory
“Historical accuracy is not one of the

concerns of such “memory-making” novels and movies; instead they cater

to the public with what is variously termed “authenticity” or “truthfulness.” They create images of the past which resonate with cultural memory.

Two differences to explore:

-POV of creator and historical time
-Drama and Comedy genre

Creating relevant cultural memory“Historical accuracy is not one of the concerns of such “memory-making” novels and movies;

Слайд 6Modes of collective memory:
Intermediality


-experiential
Represent past as recent, lived-through experience
POV

of narration ( here: from production and main characters)
Protagonist: Man

And Woman (as well as creator- which shows the focus and effects on memory- who’s going to be watching and what are they going to remember)
Modes of collective memory:Intermediality -experientialRepresent past as recent, lived-through experiencePOV of narration ( here: from production and

Слайд 7-mythical
Intertextuality and connection to present, creating a metaphor (?)
Mad Men-

9/11 “The Falling Man”

-mythicalIntertextuality and connection to present, creating a metaphor (?)Mad Men- 9/11 “The Falling Man”

Слайд 8-Antagonistic
Help to maintain one version or the past and reject

another
Genre
Drama:
using intermediality and references (intertextuality) to dramatize the

story and create an emotional connection between historical events and characters
Focusing on deeper subjects, historical events
More drawn to historical accuracy
Comedy:
Using intertextuality for comedic moments
Also accurate, but doesn’t mention heavy subjects as often or stirs them into “light” conversation (more reflective, more from our POV)
-AntagonisticHelp to maintain one version or the past and reject anotherGenre Drama: using intermediality and references (intertextuality)

Слайд 9-reflexive
The effect of contemporary
Mad Men: in the years of crisis

and change, more accurate visuals and colors
Marvelous Mrs Maisel: years

of “Mee too”, feminism etc. Visuals are heightened, entertainment and mew technology
TV and Web series, aesthetics of the time and cinematography (visuals)
-reflexiveThe effect of contemporaryMad Men: in the years of crisis and change, more accurate visuals and colorsMarvelous

Слайд 10Remediation ?
Nostalgic appeal
“The Falling Man” as icon of “9/11”

– crisis--- character (title sequence)
What remediation helps to achieve on

contemporary level

Grusin- an older medium is highlighted and re-presented in digital form without apparent irony of critique

Television and technology
-Television and depiction of history for mirroring character’s feelings and comparing them
-Television and depiction of comedy for realizations and revelations

Remediation ? Nostalgic appeal“The Falling Man” as icon of “9/11” – crisis--- character (title sequence)What remediation helps

Слайд 11 Connection to the contemporary audience:
Case of transmediality, pluri-medial networks

Connection to the contemporary audience:Case of transmediality, pluri-medial networks

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