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Facts about advertising

Содержание

1. Facts about advertising
2. Ice cubes in beverage advertisements are typically
3. By the time a person in the
4. A York University study revealed that U.S.
5. Many researchers argue that advertising is the most powerful art form on Earth
6. Over $15 billion a year is spent in advertisements directed toward children in the U.S
7. The first advertisement widely believed to be
8. Most watches displayed in advertisements are set
9. Fast food companies (soda, fast food, and
10. The average child in America watches over
11. In 2000, U.S. Internet advertising revenue was
12. Life was the first magazine to make $100 million per year in advertising
13. In 1938, radio surpassed magazines in generating advertisement profits.
14. Interpublic, WPP, and Omnicom Group are the top three largest advertising companies in the world.
15. Before the printing press, advertisements were often
16. Most Victoria Secret models in advertisements are
17. Advertisers are expected to spend $4 billion
18. Ronald McDonald was first introduced in 1963.
19. Using sex to sell a product is
20. More than $500 billion a year is spent on advertising worldwide
21. In fashion advertising, women are often pictured
22. thanks for your attention.
23. Скачать презентанцию

Ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography lights or move around. Bubbles are made by adding detergent, and water is added

Слайды и текст этой презентации

Слайд 1Facts about advertising.

Facts about advertising.

Слайд 2Ice cubes in beverage advertisements are typically made of acrylic

so they won’t melt under hot photography lights or move

around. Bubbles are made by adding detergent, and water is added so light will filter through better

Ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography

Слайд 3By the time a person in the United States is

65 years old, he would have seen an estimated two

million television commercials

By the time a person in the United States is 65 years old, he would have seen

Слайд 4A York University study revealed that U.S. pharmaceutical companies spend

twice as much on advertising as they do on research

A York University study revealed that U.S. pharmaceutical companies spend twice as much on advertising as they

Слайд 5Many researchers argue that advertising is the most powerful art

form on Earth

Many researchers argue that advertising is the most powerful art form on Earth

Слайд 6Over $15 billion a year is spent in advertisements directed

toward children in the U.S

Over $15 billion a year is spent in advertisements directed toward children in the U.S

Слайд 7The first advertisement widely believed to be the first to

feature a homosexual couple aired in 1994 when an Ikea

ad featured two male companions shopping together for furniture

The first advertisement widely believed to be the first to feature a homosexual couple aired in 1994

Слайд 8Most watches displayed in advertisements are set to 10:10 because

the hands of the watch frame the watch brand name

and they make a smiling face.

Most watches displayed in advertisements are set to 10:10 because the hands of the watch frame the

Слайд 9Fast food companies (soda, fast food, and cereal) in the

U.S. spent about $1.6 billion in advertising in 2006.

Fast food companies (soda, fast food, and cereal) in the U.S. spent about $1.6 billion in advertising

Слайд 10The average child in America watches over 40,000 television commercials

in a year, or over 100 a day.

The average child in America watches over 40,000 television commercials in a year, or over 100 a

Слайд 11In 2000, U.S. Internet advertising revenue was $8.1 billion. In

2011, that figure jumped to $32 billion. In 2013, the

figure is expected to reach $42 billion

In 2000, U.S. Internet advertising revenue was $8.1 billion. In 2011, that figure jumped to $32 billion.

Слайд 12Life was the first magazine to make $100 million per

year in advertising

Life was the first magazine to make $100 million per year in advertising

Слайд 13In 1938, radio surpassed magazines in generating advertisement profits.

In 1938, radio surpassed magazines in generating advertisement profits.

Слайд 14Interpublic, WPP, and Omnicom Group are the top three largest

advertising companies in the world.

Interpublic, WPP, and Omnicom Group are the top three largest advertising companies in the world.

Слайд 15Before the printing press, advertisements were often vocal announcements. The

invention of the printing press in 1440 ushered in the

advent of modern advertising.

Before the printing press, advertisements were often vocal announcements. The invention of the printing press in 1440

Слайд 16Most Victoria Secret models in advertisements are a size 2,

with a 34”-36” bust, 23” waist, and 34”-35” hips.

Most Victoria Secret models in advertisements are a size 2, with a 34”-36” bust, 23” waist, and

Слайд 17Advertisers are expected to spend $4 billion on Facebook in

2011, of which $2.19 billion will come from U.S advertising

Advertisers are expected to spend $4 billion on Facebook in 2011, of which $2.19 billion will come

Слайд 18Ronald McDonald was first introduced in 1963. In 2010, the

advocacy group Corporate Accountability International argued that the clown has

hooked kids on unhealthy food for nearly 50 years, creating an epidemic of diet-related diseases

Ronald McDonald was first introduced in 1963. In 2010, the advocacy group Corporate Accountability International argued that

Слайд 19Using sex to sell a product is not new. Advertisers

have used sex to sell products since the early days

of modern advertising. For example, pictures of naked women were placed in tobacco ads in the 1800s.

Using sex to sell a product is not new. Advertisers have used sex to sell products since

Слайд 20More than $500 billion a year is spent on advertising

worldwide

More than $500 billion a year is spent on advertising worldwide

Слайд 21In fashion advertising, women are often pictured lying on bearskin

rugs, wearing furs and feathers, or dressed in tight-fitting leather

clothing. Some researchers criticize these kinds of ads because they feature women as “prey”.

In fashion advertising, women are often pictured lying on bearskin rugs, wearing furs and feathers, or dressed

Слайд 22thanks for your attention.

thanks for your attention.

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