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Intellectual Property. Understanding Trademarks
Содержание
- 1. Intellectual Property. Understanding Trademarks
- 2. Main features Use of TM symbols Trade mark protection What is Intellectual Property?
- 3. Comes from a creative mind Needs protection Confused by people
- 4. Intellectual property refers to products coming from
- 5. A trademark is a type of intellectual
- 6. Two names generic name brand name Pepsi
- 7. The term "trademark" is often used to
- 8. Trademarks – to identify goods physical commodities natural manufactured produced sold distributed
- 9. Service marks - to identify service & intangible activities
- 10. The trademark symbol The registered trademark symbol
- 11. Trademark - a form of property Use in the marketplace Registration of the mark
- 12. A registered trademark confers a bundle of
- 13. The law allows to prevent unauthorized
- 14. If a trademark has not been registered:
- 15. If a trademark has been registered: easier
- 16. Trademarks: commercial source indicators distinctive signs of
- 17. TM must be registered and renewed
- 18. Thanks For Your Attention!
- 19. Скачать презентанцию
Main features Use of TM symbols Trade mark protection What is Intellectual Property?
Слайды и текст этой презентации
Слайд 4Intellectual property refers to products coming from a creative mind.
Like other kinds of property, intellectual property needs protection from
theft and abuse. Sometimes patents, copyrights, and trademarks are confused by people.
Слайд 5A trademark is a type of intellectual property, and typically
introduces a name, word, phrase, logo, symbol, design, image, or
a combination of these elements(The United States Patent and Trademark Office )
Слайд 6Two names
generic name
brand name
Pepsi ®
Coke ®
Nike ®
Reebok ®
cola
soda
sneaker
athletic shoe
Слайд 7The term "trademark" is often used to refer to any
type of mark that can be registered with the United
States Patent and Trademark Office(Inventors.com)
Two types of marks
Trademarks
Service marks
Слайд 8Trademarks – to identify goods
physical commodities
natural
manufactured
produced
sold
distributed
Слайд 10The trademark symbol
The registered trademark
symbol
To indicate
any mark to be a trademark
Company does not
need to receive permission May only be used after a Federal registration
May not be used while the Federal application is pending
Слайд 12A registered trademark confers a bundle of exclusive rights upon
the registered owner, including the right to exclusive use of
the mark in relation to the products or services for which it is registered(The U.S. law)
Слайд 13 The law allows to prevent unauthorized
use of the
mark
in the United States - first use the
trademark in commerce
Other countries - the goods or services must occupy a highly significant position in the marketplace
Слайд 14
If a trademark has not been registered:
some jurisdictions
offer protection
through the tort of passing off
trading
under an unregistered trademark start using the same or a similar mark
Слайд 15If a trademark has been registered:
easier for the owner
to demonstrate
trademark rights
enforce the rights through an
infringement action ! Unauthorized use of a registered trademark damages
an infringement lawsuit
Слайд 16Trademarks:
commercial source indicators
distinctive signs of certain
goods or services
protects words, names, symbols…
a
subject to various protection and limitations 
Слайд 17 TM must be registered and renewed
if not
- consumers would be seriously harmed
unaffiliated firms could
sell products fake drugs could potentially cause damage
