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History of the rise of advertisingAncient traders just been exposed to competition problems, as well as modern businesses, and therefore the emergence of advertising has become quite reasonable step in the

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Слайд 1 The world of advertising.

The world of advertising.

Слайд 2History of the rise of advertising
Ancient traders just been exposed

to competition problems, as well as modern businesses, and therefore

the emergence of advertising has become quite reasonable step in the history of the economic system mankind. The oldest example of advertising, preserved to the present, is the papyrus, inform the ancient Egyptians for the sale of a slave. In ancient Mesopotamia respecting merchants had special badges that replaced their logo and trademark. In ancient Greece there was a practice of advertising engraving on stones and carving on wood poles for. In ancient Rome, coal vendors contacted for advertising messages on a specially constructed for this purpose the walls, called albumusami.
History of the rise of advertisingAncient traders just been exposed to competition problems, as well as modern

Слайд 3Printing machine for advertising
Over the next several thousand years of

history of advertising is undergoing a significant metamorphosis, and so

would have continued further, if in 1450, Gutenberg did not invent a unique invention - the printing press. In fairness, we note that the printing press long before it has come up with the Chinese, but for marketing purposes, they did not use it for some reason: perhaps not experienced any problems with demand. As a result, the first ad, created by the printing press, was an English ad 1478.
Printing machine for advertisingOver the next several thousand years of history of advertising is undergoing a significant

Слайд 4The first English-language newspaper
At the 1622nd published in print first

English-language newspaper, which gave a powerful impetus to the development

of advertising. In the 1630th Parisian doctor opened the first in the history of a firm specializing in print advertising. Around the same time, Steele and Addison issued "Tetler" newspaper, which was printed the text of "the great art of drawing up the advertising message."
The first English-language newspaperAt the 1622nd published in print first English-language newspaper, which gave a powerful impetus

Слайд 5Founder of advertising
The founder of the advertising in the United

States was Benjamin Franklin, who published "Gazzet" in 1723. Benjamin

became the founder of a thriving advertising industry. As a result, American advertising has become the most advanced in the world at that period of history.
Founder of advertisingThe founder of the advertising in the United States was Benjamin Franklin, who published

Слайд 6Advertising in Russia
The revolution in the history of advertising has

happened after the First World War, when the competition between

the monopolists has reached its peak. That's when advertising started to use the methods of statistical and psychological analysis, visual arts and design.
In Russia the first advertisement drew as many as at the end of XIX century. In the twentieth century, already printed promotional material and learn from the experience of more developed countries in the advertising sense.
Advertising in RussiaThe revolution in the history of advertising has happened after the First World War, when

Слайд 7So. Since the topic of my presentation "The world of

advertising", then it should be part and my ad, and

I decided that the object of advertising are my favorite perfume "Little Black Dress“.
So. Since the topic of my presentation

Слайд 8Little Black Dress.
The base note of flavor: ylang-ylang is a

"flower of flowers" with a richly sweet feminine scent that

awakens the senses. If you are clothed in very little black dress. Set is a perfume water, eau de toilette, and roll-on deodorant, body cream and deodorant body spray. When you order a set of women's gloves, "Delilah" as a gift.
Little Black Dress.The base note of flavor: ylang-ylang is a

Слайд 9Always be elegant!

Always be elegant!

Слайд 10The end! Thanks for watching!

The end! Thanks for watching!

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