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Training in Personal effectiveness
Содержание
- 1. Training in Personal effectiveness
- 2. What is so special about stars?
- 3. There are stars in any field. Do they have anything in common?
- 4. image They are “promoted”The image is something
- 5. imageMIRRORREALSEEKING
- 6. MIRROR IMAGEThis is your personal opinion about how you look
- 7. REAL IMAGEIt is THE OPPINION of your surroundings
- 8. SEEKING IMAGEWhat would you like to beYou outlookYour idealsYour business skills
- 9. WHO WE CREAT OUR IMAGE FOR?
- 10. HOW TO MANAGE?
- 11. With the help of Promotion
- 12. Promotion. What is it? It is the
- 13. INFORMATIONSEND
- 14. INFORMATION Perception55% - visually38% - audial7% - the sense
- 15. Means of promotion (communication)Promotional ProductsMediaSpecial eventsINTERNETRumour Mill
- 16. PromotionalsBusiness CardBookletBrochureArticle / advertising in a magazine
- 17. USE infographics!
- 18. MediaInterviewsExpert evaluationNews making (you are a news source)Give journalists interesting news, facts, and case.
- 19. Special eventsTrade showsExhibits of worksWorkshopsAction GamesParadesParticipation in competitionsParticipation in top events
- 20. WWW+ personal site
- 21. Rumour mill
- 22. Rumour mill manual!The main principle - WOW
- 23. How to start the rumour millFormulate information
- 24. Your task at the first stage is
- 25. Some statistics Or where do the customers
- 26. YOUR SUCCESS IS IN YOUR HANDS!
- 27. Скачать презентанцию
What is so special about stars?
Слайды и текст этой презентации
Слайд 4image
They are “promoted”
The image is something generated in the public
and individual consciousness with the help of mass communication means.
Image
= Your outlook + spiritual qualities + professional quality.
Слайд 12Promotion. What is it?
It is the process of information
transferring from the sender to the recipient. The main purpose
- COMMUNICATION!
Слайд 15Means of promotion (communication)
Promotional Products
Media
Special events
INTERNET
Rumour Mill
Слайд 18Media
Interviews
Expert evaluation
News making (you are a news source)
Give journalists interesting
news, facts, and case.
Слайд 19Special events
Trade shows
Exhibits of works
Workshops
Action Games
Parades
Participation in competitions
Participation in top
events
Слайд 22Rumour mill manual!
The main principle - WOW effect! Let the
customer gets a little more than he expected
do extraordinary flashes
of kindness! Be always original, and thus interesting for the audience!Give the audience the information that you really like to say! The right information is never born without our own help!
Слайд 23How to start the rumour mill
Formulate information (virus)
Create a list
of the most sociable people who really love to talk
about themselves (where did they bought something, made something, ordered something, watched something).Make the "open day" for these people. Tell them your information, arrange a presentation or workshop to potential customers, let them see you or your product in action. Run a virus !!!
Слайд 24Your task at the first stage is to make many
people learn about you and start to disseminate information on
their familiar.Be sure to back up all the information on the Internet!
Run the "virus" every week!
Make yourself interesting !!!
Слайд 25Some statistics Or where do the customers come from
55%
- rumour mill
25% - social net
21% - personal promotion
9%
- blogs 8% - joint events
7% - SEO
