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Advertising and promotion tools in international marketing
Содержание
- 1. Advertising and promotion tools in international marketing
- 2. Promotional toolsNumerous tools can be used to
- 3. Promotional objectives.involve the question of what the
- 4. Constraints on Global Communications StrategiesLanguage barriersCultural barriersLocal attitudes toward advertisingMedia infrastructureAdvertising regulations
- 5. cultural dimensionsDirectness vs. indirectnessComparisonHumorGender rolesExplicitnessSophisticationPopular vs. traditional cultureInformation content vs. fluff
- 6. Advertising standardization
- 7. Legal issuesCountries differ in their regulations of
- 8. THANK YOU FOR YOUR ATTENTION
- 9. Скачать презентанцию
Promotional toolsNumerous tools can be used to influence consumer purchases:AdvertisingPrice promotionsSponsorshipsPoint-of-purchaseOther method of getting the consumer’s attention
Слайды и текст этой презентации
Слайд 1Advertising and promotion tools in international marketing
Sopkin Artem
Ohremenko Dmitriy
Guryanov Sergey
Слайд 2Promotional tools
Numerous tools can be used to influence consumer purchases:
Advertising
Price
promotions
Слайд 3Promotional objectives.
involve the question of what the firm hopes to
achieve with a campaign
Awareness
Trial
Attitude toward the product
Temporary sales increases
Слайд 4Constraints on Global Communications Strategies
Language barriers
Cultural barriers
Local attitudes toward advertising
Media infrastructure
Advertising
regulations
Слайд 5cultural dimensions
Directness vs. indirectness
Comparison
Humor
Gender roles
Explicitness
Sophistication
Popular vs. traditional culture
Information content vs. fluff
Слайд 7Legal issues
Countries differ in their regulations of advertising, and some
products are banned from advertising on certain media
Other forms of
promotion may also be banned or regulated
