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Chapter 12

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Learning ObjectivesIdentify and describe the primary and secondary securities markets.Trade securities using a broker.Locate and use several different sources of investment information to trade securities.

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Слайд 1Chapter 12
Securities Markets

Chapter 12Securities Markets

Слайд 2Learning Objectives
Identify and describe the primary and secondary securities markets.
Trade

securities using a broker.
Locate and use several different sources of

investment information to trade securities.
Learning ObjectivesIdentify and describe the primary and secondary securities markets.Trade securities using a broker.Locate and use several

Слайд 3Securities Markets
A place where you buy and sell securities.
Includes stocks

and bonds.
Securities are issued by corporations to raise money.
After the

initial issue, securities are traded among investors.
Securities MarketsA place where you buy and sell securities.Includes stocks and bonds.Securities are issued by corporations to

Слайд 4Primary Markets
Place where new securities are traded.
2 types of

primary market offerings:
Initial public offering (IPO) - the first time

a company’s stock is traded publicly.
Seasoned new issues - stock offerings by companies that already have stock trading in the marketplace.
Primary Markets Place where new securities are traded.2 types of primary market offerings:Initial public offering (IPO) -

Слайд 5Primary Markets
Primary market activities require the help of an investment

banker to serve as the underwriter.
The underwriter is a middleman

who buys the entire issue from the company, then resells it to the public.
The managing investment banker will form a syndicate of other investment banking companies to underwrite the security.
Primary MarketsPrimary market activities require the help of an investment banker to serve as the underwriter.The underwriter

Слайд 6Primary Markets
Tombstone ads are placed in newspapers to announce the

offering and provide details.
A prospectus describes the issue and the

issuing company’s financial prospects.
Primary MarketsTombstone ads are placed in newspapers to announce the offering and provide details.A prospectus describes the

Слайд 7Secondary Markets - Stocks
Previously-issued securities trade in the secondary markets.
Secondary

markets can be either:
Organized exchange – a physical location where

stocks trade.
Over-the-counter market – transactions conducted over phone or computer.
Secondary Markets - StocksPreviously-issued securities trade in the secondary markets.Secondary markets can be either:Organized exchange – a

Слайд 8Secondary Markets - Stocks
There are 9 organized exchanges in the

U.S.

National Exchanges:
New York Stock Exchange (NYSE)
American Stock Exchange (AMEX)
Regional

Exchanges:
Pacific Stock Exchange
Chicago Stock Exchange
Philadelphia Stock Exchange
Cincinnati Stock Exchange
Intermountain Stock Exchange
Spokane Stock Exchange
Boston Stock Exchange

Secondary Markets - StocksThere are 9 organized exchanges in the U.S. National Exchanges:New York Stock Exchange (NYSE)American

Слайд 9Secondary Markets - Stocks
New York Stock Exchange (NYSE) – also

known as the “Big Board”
The oldest of the U.S.

exchanges.
In 1792, 24 traders signed the “Buttonwood Agreement,” giving preference to each other when trading securities.
Secondary Markets - StocksNew York Stock Exchange (NYSE) – also known as the “Big Board” The oldest

Слайд 10Secondary Markets - Stocks
Members of the NYSE occupy “seats” with

the number fixed at 1366.
On December 1, 2005, a seat

sold for a record $4 million.
2800 companies are listed on the NYSE.
Secondary Markets - StocksMembers of the NYSE occupy “seats” with the number fixed at 1366.On December 1,

Слайд 11Secondary Markets - Stocks
The American Stock Exchange (AMEX) is the

second largest organized U.S. exchange, in terms of the number

of listed companies.

1000 companies are listed on the AMEX.

It has 660 “seats” and operates like the NYSE.

The daily dollar value of trading is less than some regional exchanges.
Secondary Markets - StocksThe American Stock Exchange (AMEX) is the second largest organized U.S. exchange, in terms

Слайд 12Secondary Markets - Stocks
The Regional Stock Exchanges trade securities of

local and regional firms.
Have more relaxed listing requirements.
Many regional exchanges

also list stocks found on the NYSE and AMEX.
Secondary Markets - StocksThe Regional Stock Exchanges trade securities of local and regional firms.Have more relaxed listing

Слайд 13Secondary Markets - Stocks
The over-the-counter (OTC) market links dealers, has

no listing requirements.
The OTC is highly automated, providing quotes on

35,000 securities.
Information on infrequently-traded stocks is disseminated daily through “pink sheets” mailed to dealers.
More frequently traded stocks are handled by the NASDAQ.

Secondary Markets - StocksThe over-the-counter (OTC) market links dealers, has no listing requirements.The OTC is highly automated,

Слайд 14Secondary Markets - Stocks
In 1971, the National Association of Securities

Dealers Automated Quotations system (NASDAQ) was created, allowing dealers to

post bid and ask prices for OTC stocks via computers.

Bid price – price at which an individual is willing to purchase a security.
Ask price – price at which an individual is willing to sell a security.
Secondary Markets - StocksIn 1971, the National Association of Securities Dealers Automated Quotations system (NASDAQ) was created,

Слайд 15Secondary Markets - Bonds
While some bonds trade at the NYSE,

most trading is done through bond dealers.
Bond dealers deal directly

with large financial institutions. Smaller investors use a broker.
Limited interest in the secondary market for corporate debt.
Tremendous interest in the secondary market for government bonds, totaling billions of dollars monthly.
Secondary Markets - BondsWhile some bonds trade at the NYSE, most trading is done through bond dealers.Bond

Слайд 16International Markets
Babylonians introduced debt financing as far back as 2000

B.C.
The world bond market is valued at over $25 trillion,

dominated by the U.S. market.
Japan, Germany, France, and the United Kingdom are major players.

International MarketsBabylonians introduced debt financing as far back as 2000 B.C.The world bond market is valued at

Слайд 17International Markets
How can you buy international stocks?
Some foreign shares trade

on U.S. exchanges.
Go online and invest directly in international stocks.


Visit www.intltrader.com
International MarketsHow can you buy international stocks?Some foreign shares trade on U.S. exchanges.Go online and invest directly

Слайд 18International Markets
International stocks can be traded through American Depository Receipts

(ADRs).
The foreign stock is held on deposit in the

foreign country’s bank. The foreign bank issues an ADR, representing direct ownership of those shares. ADR then trades like a stock.
International MarketsInternational stocks can be traded through American Depository Receipts (ADRs). The foreign stock is held on

Слайд 19Regulation of the Securities Markets
Aim is to protect investors so that

all have a fair chance of making money.

2 types of

regulation:
General regulation by the Securities and Exchange Commission (SEC)
Self-regulation directly by the exchanges

Regulation of the Securities MarketsAim is to protect investors so that all have a fair chance of

Слайд 20Regulation of the Securities Markets
Securities Act of 1933

Disclosure of relevant

information on IPO’s and registration with the Federal Trade Commission.
Securities

Exchange Act of 1934
Focus on the secondary market.
Created the SEC to enforce trading laws.
Required annual reports for shareholders.

Regulation of the Securities MarketsSecurities Act of 1933 Disclosure of relevant information on IPO’s and registration with

Слайд 21Regulation of the Securities Markets
Self-Regulation – much day-to-day market regulation, left

to the securities industry, is performed by exchanges and the

NASD.
Self-regulation is preferred over government regulation.
After the October 1987 crash, the NYSE imposed “circuit breakers” to stop or slow future crashes.
Regulation of the Securities MarketsSelf-Regulation – much day-to-day market regulation, left to the securities industry, is performed

Слайд 22The Role of the Specialist
Maintains a fair and orderly market.
Assigned

to a stock, acts as both a broker and dealer.


Acts as a facilitator, keeping track of all buy and sell orders, matching them when appropriate.
Maintains an inventory to buy and sell stock and affect the price when necessary.
The Role of the SpecialistMaintains a fair and orderly market.Assigned to a stock, acts as both a

Слайд 23Order Characteristics
Order Size

Odd lots
1-99 shares
Round lots
100 shares

Time Periods


Day orders expire

at end of day.
Good-till-cancelled (GTC) orders remain in effect until

filled or cancelled.
Order CharacteristicsOrder SizeOdd lots1-99 sharesRound lots100 sharesTime PeriodsDay orders expire at end of day.Good-till-cancelled (GTC) orders remain

Слайд 24Types of Orders
Market Orders – buy or sell immediately

at the best price available.

Limit Orders – trade is to

be made only if at a certain price or better.

Stop Orders – order to sell if the price drops below a specified level or to buy if the price climbs above a specified level.
Types of Orders Market Orders – buy or sell immediately at the best price available.Limit Orders –

Слайд 25Short Selling
Short selling – the more the price drops,

the more money your make.

Borrow stock from the broker and

then sell it, in anticipation of the price falling.

Profit by buying back stock at a lower price and returning it to the broker.

If price increases, you buy back for more than the sold price, and lose money.
Short Selling Short selling – the more the price drops, the more money your make.Borrow stock from

Слайд 26Short Selling
Most trading involves buying a stock low and

selling it high – making money as the price appreciates.
Short

selling involves selling high and then buying back later at a low price – making money as the stock declines.
Short seller must put up collateral – margin requirement.
Short Selling Most trading involves buying a stock low and selling it high – making money as

Слайд 27Types of Brokers
Full-Service Brokers – paid commissions based on sales

volume. Broker gives advice to client and executes trades.

Discount Brokers

– execute trades but do not provide advice. Commissions are 50-70% less than full-service brokers.
Types of BrokersFull-Service Brokers – paid commissions based on sales volume. Broker gives advice to client and

Слайд 28Types of Brokers
Deep Discount Brokers – in 1994, they began

executing trades for up to 90% less than full service

brokers.
Charles Schwab and Fidelity are examples.

Online Brokers – either discount or deep discount brokers trading electronically.
Costs are extremely low, some at $5.
Some research is provided.
Types of BrokersDeep Discount Brokers – in 1994, they began executing trades for up to 90% less

Слайд 29Cash Versus Margin Accounts
Cash Accounts
Investor pays in full.
Payment due in

3 business days.
Margin Accounts
Investors borrow a portion of the purchase

price.
Initial margin is 50%.
Maintenance margin is the minimum you must maintain.

Cash Versus Margin AccountsCash AccountsInvestor pays in full.Payment due in 3 business days.Margin AccountsInvestors borrow a portion

Слайд 30Registration: Street Name or Your Name
Securities can be registered in your

name or “street name.”
Street Name – registered securities remain in

the broker’s custody and are a computer entry in your name.
More convenient to sell.
May have maintenance fee for inactivity.

Registration: Street Name or Your NameSecurities can be registered in your name or “street name.”Street Name –

Слайд 31Joint Accounts
Joint Tenancy with Right of Survivorship – when one

owner dies, the other receives full ownership of assets in

the account.
Asset by-pass probate but may be subject to taxes.
Tenancy-in-Common – the deceased’s portion of the account goes to the heirs of the diseased, not the surviving account holder.
Joint AccountsJoint Tenancy with Right of Survivorship – when one owner dies, the other receives full ownership

Слайд 32Tips for Online Investing
Checklist 12.3
Online trading is quick, but online

investing takes time.
Set price limits.
If you cancel, make sure

it worked before placing another trade.
No regulations regarding the time to execute a trade.
Tips for Online InvestingChecklist 12.3Online trading is quick, but online investing takes time. Set price limits.If you

Слайд 33Online Trading
Day traders trade with a very short-term time horizon.


Goal is to ride momentum.
It is speculating – not investing.

Online TradingDay traders trade with a very short-term time horizon. Goal is to ride momentum.It is speculating

Слайд 34Online Trading
Remember:
Be prepared to suffer severe losses.
Don’t confuse it with

investing.
Don’t believe claims of easy profits.
Watch out for “hot tips”

or “expert advice.”

Online TradingRemember:Be prepared to suffer severe losses.Don’t confuse it with investing.Don’t believe claims of easy profits.Watch out

Слайд 35Sources of Investment Information
Corporate Sources – annual reports
Brokerage Firm Reports

– research reports by security analysts
The Press – Wall Street

Journal, Forbes, etc.
Investment Advisory Services – Moody’s, S&P, Value Line
Internet Sources – www.edgar-online.com
Investment Clubs – provide social, educational, and investment value.
Sources of Investment InformationCorporate Sources – annual reportsBrokerage Firm Reports – research reports by security analystsThe Press

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