Слайд 1Chapter 12
Securities Markets 
                            							
							
							
						 
											
                            Слайд 2Learning Objectives
Identify and describe the primary and secondary securities markets.
Trade
                                                            
                                    
securities using a broker.
Locate and use several different sources of
                                    investment information to trade securities.
                                
                            							
														
						 
											
                            Слайд 3Securities Markets
A place where you buy and sell securities.
Includes stocks
                                                            
                                    
and bonds.
Securities are issued by corporations to raise money.
After the
                                    initial issue, securities are traded among investors. 
                                
                            							
														
						 
											
                            Слайд 4Primary Markets 
Place where new securities are traded.
2 types of
                                                            
                                    
primary market offerings:
Initial public offering (IPO) - the first time
                                    a company’s stock is traded publicly.
Seasoned new issues - stock offerings by companies that already have stock trading in the marketplace.
                                
                            							
														
						 
											
                            Слайд 5Primary Markets
Primary market activities require the help of an investment
                                                            
                                    
banker to serve as the underwriter.
The underwriter is a middleman
                                    who buys the entire issue from the company, then resells it to the public. 
The managing investment banker will form a syndicate of other investment banking companies to underwrite the security.
                                
                            							
														
						 
											
                            Слайд 6Primary Markets
Tombstone ads are placed in newspapers to announce the
                                                            
                                    
offering and provide details.
A prospectus describes the issue and the
                                    issuing company’s financial prospects.
                                
                            							
														
						 
											
                            Слайд 7Secondary Markets - Stocks
Previously-issued securities trade in the secondary markets.
Secondary
                                                            
                                    
markets can be either:
Organized exchange – a physical location where
                                    stocks trade.
Over-the-counter market – transactions conducted over phone or computer.
                                
                            							
														
						 
											
                            Слайд 8Secondary Markets - Stocks
There are 9 organized exchanges in the
                                                            
                                    
U.S. 
National Exchanges:
New York Stock Exchange (NYSE)
American Stock Exchange (AMEX)
Regional
                                    Exchanges:
Pacific Stock Exchange 
Chicago Stock Exchange
Philadelphia Stock Exchange
Cincinnati Stock Exchange
Intermountain Stock Exchange 
Spokane Stock Exchange 
Boston Stock Exchange 
                                
                            							
														
						 
											
                            Слайд 9Secondary Markets - Stocks
New York Stock Exchange (NYSE) – also
                                                            
                                    
known as the “Big Board” 
The oldest of the U.S.
                                    exchanges.
In 1792, 24 traders signed the “Buttonwood Agreement,” giving preference to each other when trading securities.
                                
                            							
														
						 
											
                            Слайд 10Secondary Markets - Stocks
Members of the NYSE occupy “seats” with
                                                            
                                    
the number fixed at 1366.
On December 1, 2005, a seat
                                    sold for a record $4 million.
2800 companies are listed on the NYSE.
                                
                            							
														
						 
											
                            Слайд 11Secondary Markets - Stocks
The American Stock Exchange (AMEX) is the
                                                            
                                    
second largest organized U.S. exchange, in terms of the number
                                    of listed companies.
1000 companies are listed on the AMEX.
It has 660 “seats” and operates like the NYSE.
The daily dollar value of trading is less than some regional exchanges.
                                
                            							
														
						 
											
                            Слайд 12Secondary Markets - Stocks
The Regional Stock Exchanges trade securities of
                                                            
                                    
local and regional firms.
Have more relaxed listing requirements.
Many regional exchanges
                                    also list stocks found on the NYSE and AMEX.
                                
                            							
														
						 
											
                            Слайд 13Secondary Markets - Stocks
The over-the-counter (OTC) market links dealers, has
                                                            
                                    
no listing requirements.
The OTC is highly automated, providing quotes on
                                    35,000 securities.
Information on infrequently-traded stocks is disseminated daily through “pink sheets” mailed to dealers.
More frequently traded stocks are handled by the NASDAQ.
                                
                            							
														
						 
											
                            Слайд 14Secondary Markets - Stocks
In 1971, the National Association of Securities
                                                            
                                    
Dealers Automated Quotations system (NASDAQ) was created, allowing dealers to
                                    post bid and ask prices for OTC stocks via computers. 
Bid price – price at which an individual is willing to purchase a security. 
Ask price – price at which an individual is willing to sell a security.
                                
                            							
														
						 
											
                            Слайд 15Secondary Markets - Bonds
While some bonds trade at the NYSE,
                                                            
                                    
most trading is done through bond dealers.
Bond dealers deal directly
                                    with large financial institutions. Smaller investors use a broker.
Limited interest in the secondary market for corporate debt.
Tremendous interest in the secondary market for government bonds, totaling billions of dollars monthly. 
                                
                            							
														
						 
											
                            Слайд 16International Markets
Babylonians introduced debt financing as far back as 2000
                                                            
                                    
B.C.
The world bond market is valued at over $25 trillion,
                                    dominated by the U.S. market. 
Japan, Germany, France, and the United Kingdom are major players.
                                
                            							
														
						 
											
                            Слайд 17International Markets
How can you buy international stocks?
Some foreign shares trade
                                                            
                                    
on U.S. exchanges.
Go online and invest directly in international stocks.
                                    
Visit www.intltrader.com
                                
                            							
														
						 
											
                            Слайд 18International Markets
International stocks can be traded through American Depository Receipts
                                                            
                                    
(ADRs). 
The foreign stock is held on deposit in the
                                    foreign country’s bank. The foreign bank issues an ADR, representing direct ownership of those shares. ADR then trades like a stock.
                                
                            							
														
						 
											
                            Слайд 19Regulation of the
Securities Markets
Aim is to protect investors so that
                                                            
                                    
all have a fair chance of making money.
2 types of
                                    regulation:
General regulation by the Securities and Exchange Commission (SEC)
Self-regulation directly by the exchanges
                                
                            							
														
						 
											
                            Слайд 20Regulation of the
Securities Markets
Securities Act of 1933 
Disclosure of relevant
                                                            
                                    
information on IPO’s and registration with the Federal Trade Commission.
Securities
                                    Exchange
Act of 1934 
Focus on the secondary market.
Created the SEC to enforce trading laws. 
Required annual reports for shareholders.
                                
                            							
														
						 
											
                            Слайд 21Regulation of the
Securities Markets
Self-Regulation – much day-to-day market regulation, left
                                                            
                                    
to the securities industry, is performed by exchanges and the
                                    NASD.
Self-regulation is preferred over government regulation.
After the October 1987 crash, the NYSE imposed “circuit breakers” to stop or slow future crashes.
                                
                            							
														
						 
											
                            Слайд 22The Role of the Specialist
Maintains a fair and orderly market.
Assigned
                                                            
                                    
to a stock, acts as both a broker and dealer.
                                    
Acts as a facilitator, keeping track of all buy and sell orders, matching them when appropriate. 
Maintains an inventory to buy and sell stock and affect the price when necessary.
                                
                            							
														
						 
											
                            Слайд 23Order Characteristics
Order Size
Odd lots
1-99 shares
Round lots
100 shares
Time Periods
Day orders expire
                                                            
                                    
at end of day.
Good-till-cancelled (GTC) orders remain in effect until
                                    filled or cancelled.
                                
                            							
														
						 
											
                            Слайд 24Types of Orders 
Market Orders – buy or sell immediately
                                                            
                                    
at the best price available.
Limit Orders – trade is to
                                    be made only if at a certain price or better.
Stop Orders – order to sell if the price drops below a specified level or to buy if the price climbs above a specified level.
                                
                            							
														
						 
											
                            Слайд 25Short Selling 
Short selling – the more the price drops,
                                                            
                                    
the more money your make.
Borrow stock from the broker and
                                    then sell it, in anticipation of the price falling. 
Profit by buying back stock at a lower price and returning it to the broker.
If price increases, you buy back for more than the sold price, and lose money.
                                
                            							
														
						 
											
                            Слайд 26Short Selling 
Most trading involves buying a stock low and
                                                            
                                    
selling it high – making money as the price appreciates.
Short
                                    selling involves selling high and then buying back later at a low price – making money as the stock declines.
Short seller must put up collateral – margin requirement.
                                
                            							
														
						 
											
                            Слайд 27Types of Brokers
Full-Service Brokers – paid commissions based on sales
                                                            
                                    
volume. Broker gives advice to client and executes trades.
Discount Brokers
                                    – execute trades but do not provide advice. Commissions are 50-70% less than full-service brokers.
                                
                            							
														
						 
											
                            Слайд 28Types of Brokers
Deep Discount Brokers – in 1994, they began
                                                            
                                    
executing trades for up to 90% less than full service
                                    brokers.
Charles Schwab and Fidelity are examples.
Online Brokers – either discount or deep discount brokers trading electronically.
Costs are extremely low, some at $5.
Some research is provided.
                                
                            							
														
						 
											
                            Слайд 29Cash Versus Margin Accounts
Cash Accounts
Investor pays in full.
Payment due in
                                                            
                                    
3 business days.
Margin Accounts
Investors borrow a portion of the purchase
                                    price.
Initial margin is 50%.
Maintenance margin is the minimum you must maintain.
                                
                            							
														
						 
											
                            Слайд 30Registration: Street Name
or Your Name
Securities can be registered in your
                                                            
                                    
name or “street name.”
Street Name – registered securities remain in
                                    the broker’s custody and are a computer entry in your name. 
More convenient to sell.
May have maintenance fee for inactivity. 
                                
                            							
														
						 
											
                            Слайд 31Joint Accounts
Joint Tenancy with Right of Survivorship – when one
                                                            
                                    
owner dies, the other receives full ownership of assets in
                                    the account. 
Asset by-pass probate but may be subject to taxes.
Tenancy-in-Common – the deceased’s portion of the account goes to the heirs of the diseased, not the surviving account holder.
                                
                            							
														
						 
											
                            Слайд 32Tips for Online Investing
Checklist 12.3
Online trading is quick, but online
                                                            
                                    
investing takes time. 
Set price limits.
If you cancel, make sure
                                    it worked before placing another trade.
No regulations regarding the time to execute a trade.
                                
                            							
														
						 
											
                            Слайд 33Online Trading
Day traders trade with a very short-term time horizon.
                                                            
                                    
Goal is to ride momentum.
It is speculating – not investing.
                                                                    
                            							
														
						 
											
                            Слайд 34Online Trading
Remember:
Be prepared to suffer severe losses.
Don’t confuse it with
                                                            
                                    
investing.
Don’t believe claims of easy profits.
Watch out for “hot tips”
                                    or “expert advice.”
                                
                            							
														
						 
											
                            Слайд 35Sources of Investment Information
Corporate Sources – annual reports
Brokerage Firm Reports
                                                            
                                    
– research reports by security analysts
The Press – Wall Street
                                    Journal, Forbes, etc.
Investment Advisory Services – Moody’s, S&P, Value Line
Internet Sources – www.edgar-online.com
Investment Clubs – provide social, educational, and investment value.