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Creating illustrations on demand

Who we areWebsite for ordering illustrations, where people can order illustrations for books, films, their own ideas and various sketches. Also artists can send their portfolios and if we will find

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Слайд 1Creating illustrations on demand
Luna Art

Creating illustrations on demandLuna Art

Слайд 2Who we are
Website for ordering illustrations, where people can order

illustrations for books, films, their own ideas and various sketches.

Also artists can send their portfolios and if we will find them good we will post them on our website as a team of freelancers-artists
Who we areWebsite for ordering illustrations, where people can order illustrations for books, films, their own ideas

Слайд 3One of our direction is low-cost services which include sketches,

black and white pictures, so practically everyone can afford to

order non-professional illustration for different purposes. Also we will have a big base of artists which will constantly be updated

Who we are

One of our direction is low-cost services which include sketches, black and white pictures, so practically everyone

Слайд 4Target audience:
young men and women 15+
book authors (both

professional and non-professional)
people who like arts
fans
With different incomes.

As it

is online service, our TS leaves all over the world
Target audience: young men and women 15+ book authors (both professional and non-professional)people who like artsfansWith different

Слайд 5luna-art.ru
Home
Artists
About us
My profile
Contacts

luna-art.ruHomeArtistsAbout usMy profileContacts

Слайд 6Our main competitors

Our main competitors

Слайд 7Ideas from our competitors
1. Content
We want to create a content

similar to Moguza (broad and understandable) but to focus only

on arts and illustrations. There will be many different artists.

2. Functional
Multifunctional profile with the ability to add favorite works or artists, with basket and the history of your purchases. There will differences between artists’ and consumers’ accounts. As for the artists, it will be available to see views, orders, statistics, reviews, likes, followers.

Ideas from our competitors1. ContentWe want to create a content similar to Moguza (broad and understandable) but

Слайд 8Ideas from our competitors
3. Design
We prefer use logo and only

two or three colors and white background. We decided to

show some best and more popular illustrations on the main page so they will be a decoration.

4. Contacts and feedbacks
We will make a section with contacts, and at the same time we will give an opportunity to our customers to leave a comment or a review on a work. Moreover, the customers will not just have an opportunity to contact with administration but with the artists if the want to discuss their order.

Ideas from our competitors3. DesignWe prefer use logo and only two or three colors and white background.

Слайд 9Promotion in social networks

Promotion in social networks

Слайд 10Our hashtags: #наши_новости #розыгрыш_luna #полезности_luna #наши_друзья #учимся_рисовать #полезные_совет #тыжхудожник #нарисуй #lunaarts
Demotivators

Our hashtags: #наши_новости #розыгрыш_luna #полезности_luna #наши_друзья #учимся_рисовать #полезные_совет #тыжхудожник #нарисуй #lunaartsDemotivators

Слайд 11News:
1. Drawing online, live event
2. Meetings with artists with the

possibility to get an art
3. Main achievements of our

artists

Tests “Who are you from the well-known artists”

Mini-game “Crocodile” for the artists.

News:1. Drawing online, live event2. Meetings with artists with the possibility to get an art 3. Main

Слайд 12Promotion through search advertising
Our transactional keywords are the following:

our average

check should be about 1667 rub per art
Total budget forecast

is 28 703 rub

Potential number of orders 36,12 orders per month

The Revenue is 60 212,04 rub

In this case our profit will be 11 509,04 rub

Promotion through search advertisingOur transactional keywords are the following:our average check should be about 1667 rub per

Слайд 13Lead generation
The idea of our lead generation is to attract

new potential users be providing them a 20% discount on

the first order of art on our website. In exchange we will have their e-mails there we can write them about our news and special offers later. We guarantee the confidentiality of personal information

We will have a special remark there will be terms. The discount is valid only for orders from 500 rubles.
Lead generationThe idea of our lead generation is to attract new potential users be providing them a

Слайд 14Results of the poll – users passport
Main users of our

website are young female students in the age up to

25.
Their interests and hobbies are music, painting and books.
Their income is rather high, they have no financial difficulties.
Results of the poll – users passportMain users of our website are young female students in the

Слайд 15Results of the poll - website
50% of users answered that they

are dissatisfied with navigation on the website.
Nevertheless, 50% said that

it is easy to find all needed information.
The clearness of information is on the average level, so we have to work on this further.
100% of respondents are fully satisfied with the design.
The most informative sections are contacts and artists.

Results of the poll - website50% of users answered that they are dissatisfied with navigation on the

Слайд 16Results of the poll - website
100% of respondents answered that they

express good emotions connected with the website.
Most people found out

about our website through social networks. Others said that their friends or relatives told them.
Also respondents said that they have nothing to change in the website.
Nevertheless, 50% answered that they are not sure that they would recommend our website.
Results of the poll - website100% of respondents answered that they express good emotions connected with the

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