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Elasticity and Its Application

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Elasticity . . . … is a measure of how much buyers and sellers respond to changes in market conditions … allows us to analyze supply and demand with

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Слайд 1Elasticity and Its Application
Chapter 5
Copyright © 2001 by Harcourt, Inc. All

rights reserved.   Requests for permission to make copies of any

part of the work should be mailed to:
Permissions Department, Harcourt College Publishers, 6277 Sea Harbor Drive, Orlando, Florida 32887-6777.
Elasticity and Its ApplicationChapter 5Copyright © 2001 by Harcourt, Inc.  All rights reserved.   Requests for permission

Слайд 2Elasticity . . .
… is a measure of how

much buyers and sellers respond to changes in market conditions


… allows us to analyze supply and demand with greater precision.
Elasticity . . .	 … is a measure of how much buyers and sellers respond to changes

Слайд 3Price Elasticity of Demand
Price elasticity of demand is the percentage

change in quantity demanded given a percent change in the

price.
It is a measure of how much the quantity demanded of a good responds to a change in the price of that good.
Price Elasticity of DemandPrice elasticity of demand is the percentage change in quantity demanded given a percent

Слайд 4Determinants of Price Elasticity of Demand
Necessities versus Luxuries
Availability of Close

Substitutes
Definition of the Market
Time Horizon

Determinants of  Price Elasticity of DemandNecessities versus LuxuriesAvailability of Close SubstitutesDefinition of the MarketTime Horizon

Слайд 5Determinants of Price Elasticity of Demand
Demand tends to be more

elastic :
if the good is a luxury.
the longer the time

period.
the larger the number of close substitutes.
the more narrowly defined the market.
Determinants of  Price Elasticity of DemandDemand tends to be more elastic : if the good is

Слайд 6Computing the Price Elasticity of Demand
The price elasticity of demand

is computed as the percentage change in the quantity demanded

divided by the percentage change in price.
Computing the Price Elasticity of DemandThe price elasticity of demand is computed as the percentage change in

Слайд 7Computing the Price Elasticity of Demand
Example: If the price of

an ice cream cone increases from $2.00 to $2.20 and

the amount you buy falls from 10 to 8 cones then your elasticity of demand would be calculated as:
Computing the Price Elasticity of DemandExample: If the price of an ice cream cone increases from $2.00

Слайд 8Computing the Price Elasticity of Demand Using the Midpoint Formula
The

midpoint formula is preferable when calculating the price elasticity of

demand because it gives the same answer regardless of the direction of the change.
Computing the Price Elasticity of Demand Using the Midpoint FormulaThe midpoint formula is preferable when calculating the

Слайд 9Computing the Price Elasticity of Demand
Example: If the price of

an ice cream cone increases from $2.00 to $2.20 and

the amount you buy falls from 10 to 8 cones the your elasticity of demand, using the midpoint formula, would be calculated as:
Computing the Price Elasticity of DemandExample: If the price of an ice cream cone increases from $2.00

Слайд 10Ranges of Elasticity
Inelastic Demand
Quantity demanded does not respond strongly to

price changes.
Price elasticity of demand is less than one.
Elastic Demand
Quantity

demanded responds strongly to changes in price.
Price elasticity of demand is greater than one.
Ranges of ElasticityInelastic DemandQuantity demanded does not respond strongly to price changes.Price elasticity of demand is less

Слайд 11Computing the Price Elasticity of Demand
Demand is price elastic
$5
4
Demand
Quantity
100
0
Price
50

Computing the Price Elasticity of DemandDemand is price elastic$54DemandQuantity1000Price50

Слайд 12Ranges of Elasticity
Perfectly Inelastic
Quantity demanded does not respond to price

changes.
Perfectly Elastic
Quantity demanded changes infinitely with any change in price.
Unit

Elastic
Quantity demanded changes by the same percentage as the price.
Ranges of ElasticityPerfectly InelasticQuantity demanded does not respond to price changes.Perfectly ElasticQuantity demanded changes infinitely with any

Слайд 13A Variety of Demand Curves
Because the price elasticity of demand

measures how much quantity demanded responds to the price, it

is closely related to the slope of the demand curve.
A Variety of Demand CurvesBecause the price elasticity of demand measures how much quantity demanded responds to

Слайд 14Perfectly Inelastic Demand - Elasticity equals 0
Quantity
Price
2. ...leaves the quantity demanded

unchanged.

Perfectly Inelastic Demand 	- Elasticity equals 0QuantityPrice2. ...leaves the quantity demanded unchanged.

Слайд 15Inelastic Demand - Elasticity is less than 1
Quantity
Price

Inelastic Demand 	- Elasticity is less than 1QuantityPrice

Слайд 16Unit Elastic Demand - Elasticity equals 1
Quantity
Price

Unit Elastic Demand 	- Elasticity equals 1QuantityPrice

Слайд 17Elastic Demand - Elasticity is greater than 1
Quantity
Price

Elastic Demand 	- Elasticity is greater than 1QuantityPrice

Слайд 18Perfectly Elastic Demand - Elasticity equals infinity
Quantity
Price

Perfectly Elastic Demand 	- Elasticity equals infinityQuantityPrice

Слайд 19Elasticity and Total Revenue
Total revenue is the amount paid by

buyers and received by sellers of a good.
Computed as the

price of the good times the quantity sold.
TR = P x Q
Elasticity and Total RevenueTotal revenue is the amount paid by buyers and received by sellers of a

Слайд 20$4
Demand
Quantity
P
0
Price
P x Q = $400

(total revenue)
100
Elasticity and Total Revenue

$4DemandQuantityP0PriceP x Q = $400 (total revenue)100Elasticity and Total Revenue

Слайд 21Elasticity and Total Revenue
With an inelastic demand curve, an increase

in price leads to a decrease in quantity that is

proportionately smaller. Thus, total revenue increases.
Elasticity and Total RevenueWith an inelastic demand curve, an increase in price leads to a decrease in

Слайд 22Elasticity and Total Revenue: Inelastic Demand
$3
Quantity
0
Price
80
Revenue = $240
Demand
$1
Demand
Quantity
0
Revenue =

$100
100
Price
An increase in price from $1 to $3...
…leads to

an increase in total revenue from$100 to $240
Elasticity and Total Revenue: Inelastic Demand$3Quantity0Price80Revenue = $240 Demand$1DemandQuantity0Revenue = $100100 PriceAn increase in price from $1

Слайд 23Elasticity and Total Revenue
With an elastic demand curve, an increase

in the price leads to a decrease in quantity demanded

that is proportionately larger. Thus, total revenue decreases.
Elasticity and Total RevenueWith an elastic demand curve, an increase in the price leads to a decrease

Слайд 24Elasticity and Total Revenue: Elastic Demand
Demand
Quantity
0
Price
$4
50
Demand
Quantity
0
Price
Revenue = $100
$5
20
An increase

in price from $4 to $5...
…leads to a decrease in

total revenue from$200 to $100
Elasticity and Total Revenue: Elastic DemandDemandQuantity0Price$450DemandQuantity0PriceRevenue = $100 $520An increase in price from $4 to $5...…leads to

Слайд 25Computing the Elasticity of a Linear Demand Curve

Computing the Elasticity of a Linear Demand Curve

Слайд 26Income Elasticity of Demand
Income elasticity of demand measures how much

the quantity demanded of a good responds to a change

in consumers’ income.
It is computed as the percentage change in the quantity demanded divided by the percentage change in income.
Income Elasticity of DemandIncome elasticity of demand measures how much the quantity demanded of a good responds

Слайд 27 Computing Income Elasticity

Computing Income Elasticity

Слайд 28Income Elasticity - Types of Goods -
Normal Goods
Inferior Goods
Higher income raises

the quantity demanded for normal goods but lowers the quantity

demanded for inferior goods.


Income Elasticity - Types of Goods -Normal GoodsInferior GoodsHigher income raises the quantity demanded for normal goods

Слайд 29Income Elasticity - Types of Goods -
Goods consumers regard as necessities

tend to be income inelastic Examples include food, fuel, clothing, utilities,

and medical services.
Goods consumers regard as luxuries tend to be income elastic. Examples include sports cars, furs, and expensive foods.
Income Elasticity - Types of Goods -Goods consumers regard as necessities tend to be income inelastic Examples

Слайд 30Price Elasticity of Supply
Price elasticity of supply is the percentage

change in quantity supplied resulting from a percent change in

price.
It is a measure of how much the quantity supplied of a good responds to a change in the price of that good.
Price Elasticity of SupplyPrice elasticity of supply is the percentage change in quantity supplied resulting from a

Слайд 31Ranges of Elasticity
Perfectly Elastic
ES = ¥
Relatively Elastic
ES > 1
Unit Elastic
ES

Ranges of ElasticityPerfectly ElasticES = ¥Relatively ElasticES > 1Unit ElasticES = 1

Слайд 32Ranges of Elasticity
Relatively Inelastic
ES < 1
Perfectly Inelastic
ES = 0

Ranges of ElasticityRelatively InelasticES < 1Perfectly InelasticES = 0

Слайд 33Perfectly Inelastic Supply - Elasticity equals 0
Quantity
Price
2. ...leaves the quantity supplied

unchanged.

Perfectly Inelastic Supply 	- Elasticity equals 0QuantityPrice2. ...leaves the quantity supplied unchanged.

Слайд 34Inelastic Supply - Elasticity is less than 1
Quantity
Price

Inelastic Supply 	- Elasticity is less than 1QuantityPrice

Слайд 35Unit Elastic Supply - Elasticity equals 1
Quantity
Price

Unit Elastic Supply 	- Elasticity equals 1QuantityPrice

Слайд 36Elastic Supply - Elasticity is greater than 1
Quantity
Price

Elastic Supply 	- Elasticity is greater than 1QuantityPrice

Слайд 37Perfectly Elastic Supply - Elasticity equals infinity
Quantity
Price

Perfectly Elastic Supply 	- Elasticity equals infinityQuantityPrice

Слайд 38Determinants of Elasticity of Supply
Ability of sellers to change the

amount of the good they produce.
Beach-front land is inelastic.
Books, cars,

or manufactured goods are elastic.
Time period.
Supply is more elastic in the long run.
Determinants of  Elasticity of SupplyAbility of sellers to change the amount of the good they produce.Beach-front

Слайд 39Computing the Price Elasticity of Supply
The price elasticity of supply

is computed as the percentage change in the quantity supplied

divided by the percentage change in price.
Computing the Price Elasticity of SupplyThe price elasticity of supply is computed as the percentage change in

Слайд 40Application of Elasticity
Can good news for farming be bad news

for farmers?
What happens to wheat farmers and the market for

wheat when university agronomists discover a new wheat hybrid that is more productive than existing varieties?
Application of ElasticityCan good news for farming be bad news for farmers?What happens to wheat farmers and

Слайд 41Application of Elasticity
Examine whether the supply or demand curve shifts.
Determine

the direction of the shift of the curve.
Use the supply-and-demand

diagram to see how the market equilibrium changes.
Application of ElasticityExamine whether the supply or demand curve shifts.Determine the direction of the shift of the

Слайд 42An Increase in Supply in the Market for Wheat
$3
Quantity of

Wheat
100
0
Price of
Wheat
Demand
S1
Harcourt, Inc. items and derived items copyright © 2001

by Harcourt, Inc.
An Increase in Supply in the Market for Wheat$3Quantity of Wheat1000Price ofWheatDemandS1Harcourt, Inc. items and derived items

Слайд 433. ...and a proportionately smaller
increase in quantity sold. As a

result,
revenue falls from $300 to $220.
An Increase in Supply in

the Market for Wheat

$3

Quantity of Wheat

100

0

Price of
Wheat

1. When demand is inelastic,
an increase in supply...

Demand

S1

S2

2

110

2. ...leads
to a large
fall in
price...

Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc.

3. ...and a proportionately smallerincrease in quantity sold. As a result,revenue falls from $300 to $220.An Increase

Слайд 44Compute Elasticity

Compute Elasticity

Слайд 45Compute Elasticity
Demand is inelastic

Compute ElasticityDemand is inelastic

Слайд 46Summary
Price elasticity of demand measures how much the quantity demanded

responds to changes in the price.
If a demand curve

is elastic, total revenue falls when the price rises.
If it is inelastic, total revenue rises as the price rises.
SummaryPrice elasticity of demand measures how much the quantity demanded responds to changes in the price. If

Слайд 47Summary
The price elasticity of supply measures how much the quantity

supplied responds to changes in the price.
In most markets,

supply is more elastic in the long run than in the short run.
SummaryThe price elasticity of supply measures how much the quantity supplied responds to changes in the price.

Слайд 49Computing the Price Elasticity of Demand

Computing the Price Elasticity of Demand

Слайд 50Perfectly Inelastic Demand - Elasticity equals 0

Perfectly Inelastic Demand 	- Elasticity equals 0

Слайд 51Inelastic Demand - Elasticity is less than 1

Inelastic Demand 	- Elasticity is less than 1

Слайд 52Unit Elastic Demand - Elasticity equals 1

Unit Elastic Demand 	- Elasticity equals 1

Слайд 53Elastic Demand - Elasticity is greater than 1

Elastic Demand 	- Elasticity is greater than 1

Слайд 54Perfectly Elastic Demand - Elasticity equals infinity

Perfectly Elastic Demand 	- Elasticity equals infinity

Слайд 55Elasticity and Total Revenue

Elasticity and Total Revenue

Слайд 56Elasticity and Total Revenue: Inelastic Demand

Elasticity and Total Revenue: Inelastic Demand

Слайд 57Elasticity and Total Revenue: Elastic Demand

Elasticity and Total Revenue: Elastic Demand

Слайд 58Perfectly Inelastic Supply - Elasticity equals 0

Perfectly Inelastic Supply 	- Elasticity equals 0

Слайд 59Inelastic Supply - Elasticity is less than 1

Inelastic Supply 	- Elasticity is less than 1

Слайд 60Unit Elastic Supply - Elasticity equals 1

Unit Elastic Supply 	- Elasticity equals 1

Слайд 61Elastic Supply - Elasticity is greater than 1

Elastic Supply 	- Elasticity is greater than 1

Слайд 62Perfectly Elastic Supply - Elasticity equals infinity

Perfectly Elastic Supply 	- Elasticity equals infinity

Слайд 63An Increase in Supply in the Market for Wheat
Harcourt, Inc.

items and derived items copyright © 2001 by Harcourt, Inc.

An Increase in Supply in the Market for WheatHarcourt, Inc. items and derived items copyright © 2001

Слайд 64An Increase in Supply in the Market for Wheat
Harcourt, Inc.

items and derived items copyright © 2001 by Harcourt, Inc.

An Increase in Supply in the Market for WheatHarcourt, Inc. items and derived items copyright © 2001

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