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Innovative Payment Solutions – case study Total Telecom World 8 November 2011

ContentQIWI group of companiesSSK – our key solutionPayment hypermarketInternational paymentsUnique marketing opportunitiesBenefits for TelecomsQIWI modernization programWin-win-win strategy

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Слайд 1Innovative Payment Solutions – case study

Total Telecom World
8 November 2011

Innovative Payment Solutions – case studyTotal Telecom World8 November 2011

Слайд 2Content
QIWI group of companies
SSK – our key solution
Payment hypermarket
International payments
Unique

marketing opportunities
Benefits for Telecoms
QIWI modernization program
Win-win-win strategy

ContentQIWI group of companiesSSK – our key solutionPayment hypermarketInternational paymentsUnique marketing opportunitiesBenefits for TelecomsQIWI modernization programWin-win-win strategy

Слайд 3QIWI – what services we provide?
Payment collection for ANY paid

services
Easy, fast and convenient way of making everyday payments for

customers
Secure processing of very high volume of operations at a time
Unique marketing opportunities
New distribution channel
Economic efficiency improvement for Telcos

QIWI provide service of collecting payments via different types of payments devices.

QIWI
Self Service Kiosk

QIWI Mobile
Always with you

QIWI WEB
Online bank

QIWI – what services we provide?Payment collection for ANY paid servicesEasy, fast and convenient way of making

Слайд 4QIWI Group of companies
QIWI wallet (E-money / M-money)
Electronic lotteries
Additional equipment

manufacturer
The Payment System
System Integrator
Advertising media
QIWI Bank

QIWI Group of companiesQIWI wallet (E-money / M-money)Electronic lotteriesAdditional equipment manufacturer The Payment SystemSystem Integrator 	Advertising mediaQIWI

Слайд 5Business geography

Business geography

Слайд 6QIWI – short summary
19 countries
210 000 POS
126 000 self-service kiosks
5

000 service providers
$12 B turnover in 2010
80 M unique users
Complete

solution provider

QIWI – short summary19 countries210 000 POS126 000 self-service kiosks5 000 service providers$12 B turnover in 201080

Слайд 7Innovative payment solution – Self-Service Kiosk
Card reader
PIN Pad
Bar code scanner
Cash

validator
Touch screen
Printer
GPRS
Riot-resistant case
Coin validator
Direct top up with flexible amounts

NOT

AN ATM

Big touch screen

Advertising platform

Very simple intuitive interface

Certified for EU

Could be monobranded

Variable options

SIM card dispenser

Innovative payment solution –  Self-Service KioskCard readerPIN PadBar code scannerCash validatorTouch screenPrinterGPRSRiot-resistant caseCoin validatorDirect top up

Слайд 8The system services - Payment hypermarket

The system services - Payment hypermarket

Слайд 9The system services - Payment hypermarket
Credits
Periodicals subscription

IN COUNTRY OF QIWI

OPERATION WE OFFER 5000 SERVICES


QIWI IS THE ONLY DISTRIBUTOR THAT

CAN REALLY AFFORD A GRADUAL COMISSION REDUCTION


THE MORE SERVICE WE OFFER THE MORE INCOME PER KIOSK


THE MORE LUCRATIVE BUSINESS MODEL THE WIDER TERMINAL NETWORK


Tickets: Air, Rail, Entertainment

Catalogue goods

ON Line games
Social networks

Internet sales

Housing and public utilities

Insurance premiums

Payment to budget

VISA Virtual

And more

The system services - Payment hypermarketCreditsPeriodicals subscriptionIN COUNTRY OF QIWI OPERATION WE OFFER 5000 SERVICESQIWI IS THE

Слайд 10International “Trans-boarder” payments
Russian consumers can top up its mobile accounts

from QIWI kiosks situated in Latvia, Ukraine and Kazakhstan.
We are

develop this service aiming to create a united network of QIWI SSKs which allows to pay for any service provider in any country of QIWI presence.
International “Trans-boarder” paymentsRussian consumers can top up its mobile accounts from QIWI kiosks situated in Latvia, Ukraine

Слайд 11QIWI Advantages for Mobile operator

QIWI Advantages for Mobile operator

Слайд 12Customer experience improvement
Simple and easy service to use, fast.
Anywhere, anytime

convenience.
Privacy of information and payment (phone/account numbers, amounts).
Low-value to high-value

top-ups, amount is determined by customer.
All payments in 1 channel = payment hypermarket
Customer experience improvementSimple and easy service to use, fast.Anywhere, anytime convenience.Privacy of information and payment (phone/account numbers,

Слайд 13Unique marketing opportunities
11 commercial platforms in interface of
126 000

QIWI SSKs in 19 countires
Contact with 80 000 000 people

every month

Advertising

High penetration

Interactivity

Targeting

VIP or DISCOUNT?

Get an INDIVIDUAL REPORT
on average transaction amount
in any particular location of your choice

Transaction amount low? - Offer cheap service plan

Transaction amount high? – Offer VIP

Interactive communications and personal messages for customers

Unique marketing opportunities11 commercial platforms in interface of 126 000 QIWI SSKs in 19 countiresContact with 80

Слайд 14New distribution channel
24/7 accessibility of payment point ON EVERY CORNER

Fast

roll out in distant areas guarantees increase of mobile penetration

rate and allow to reduce inactive subscriber indicator (impossibility to replenish the account)

Enables impulse top up

And increases ARPU

In Russia ISI decreased
From 14% to 4%
In four years
ARPU increased by 10%

We are also sell contracts via SSK (up to 50 000 in 1 month)
New distribution channel24/7 accessibility of payment point ON EVERY CORNERFast roll out in distant areas guarantees increase

Слайд 15Economic efficiency improvement
COST SAVINGS:

Hidden costs of scratch cards:
2-5% - theft+

fraud,
6% - commission to agents,
1% - production,
3-5%

- logistic,
5-7% - other expenses
AVERAGE TOTAL – 12%

OPEX savings: on office rent, on amount of staff


QIWI IS THE ONLY DISTRIBUTOR THAT CAN REALLY AFFORD A GRADUAL COMISSION REDUCTION

Economic efficiency improvementCOST SAVINGS:Hidden costs of scratch cards:2-5% - theft+ fraud, 6% - commission to agents, 1%

Слайд 16Benefits for Telecoms
Costs reduction at no risk
Enabling lower ARPU customers

and impulse top-up.
Increase of penetration rate
ARPU raise
Inactive subscribers index decrease
Significant

raise of prepaid contracts share
Direct targeted interactive communication channel
Easy and instant time to market introduction of new products, promotions, features with high CTR. (Mobile TV, Internet, etc)
Contract sales
Enhance of mobile commerce
Significant increase in total volume of direct top-up transactions.
24/7 comfortable and efficient service for customers
Benefits for TelecomsCosts reduction at no riskEnabling lower ARPU customers and impulse top-up.Increase of penetration rateARPU raiseInactive

Слайд 17QIWI – modernization program

SMS / USSD


WE CAN MODERNIZE YOUR EXISTING

DISTRIBUTION NETWORK AT ZERO INSTALLATION COST, ON A TRANSACTION BASIS


WEB


WIN


JAVA


ABG


POS

QIWI – modernization programSMS / USSDWE CAN MODERNIZE YOUR EXISTING DISTRIBUTION NETWORK AT ZERO INSTALLATION COST, ON

Слайд 18WIN – WIN - WIN
Telecoms
Customers
QIWI
Costs reduction
Marketing opportunities
Customer loyalty
Introducing integral solution

to new markets
Simple and reliable service for everyday payments

WIN – WIN - WINTelecomsCustomersQIWICosts reductionMarketing opportunitiesCustomer loyaltyIntroducing integral solution to new marketsSimple and reliable service for

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