the main street in La Coruña. He proved the success
of the company, and Ortega began opening new stores across the country. By the end of the decade, more than 80 stores were opened in Spain. Frequent updating of the assortment of stores encouraged customers to return there more often, especially on the day of delivery. This day is called day- Z.
COMPETITIVE ADVANTAGES At the beginning of the 80s, Srtega began to develop a new model of the process of design and distribution of goods. The clothing industry usually used a production scheme in which the period between the development of the design and the receipt of the goods for sale was 6 months. This scheme limited manufacturers and distributors to 2-3 collections per year.