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MODERN STRATEGIC ANALYSIS Theme 2. Process of strategic management, internal
Содержание
- 1. MODERN STRATEGIC ANALYSIS Theme 2. Process of strategic management, internal
- 2. Tools for professional SWOT-analysisThe goal of the
- 3. Tools for professional SWOT-analysisSpecified check-listsQuestions for Internal
- 4. Questions to be answered before check list
- 5. Questions to be answered before check list
- 6. RecommendationsScale to be used is five-level one
- 7. Dr. Rensis Likert Dr. Rensis Likert (1903
- 8. Five-Point Scales: samplesMuch betterSomewhat better Stayed the
- 9. Five-Point Scales: samplesVery good Good Fair Poor
- 10. Five-Point Scales: samplesVery satisfied Satisfied Neither Dissatisfied
- 11. AVK SPbPU
- 12. Скачать презентанцию
Tools for professional SWOT-analysisThe goal of the professional tools development is to receive the quantitative results of SWOT analysis which is necessary to fix the strategic position of your company on
Слайды и текст этой презентации
Слайд 1MODERN STRATEGIC ANALYSIS Theme 2. Process of strategic management, internal
analysis , strategy choice
Слайд 2Tools for professional SWOT-analysis
The goal of the professional tools development
is to receive the quantitative results of SWOT analysis which
is necessary to fix the strategic position of your company on the strategy selection matrixAVK SPbPU
Слайд 3Tools for professional SWOT-analysis
Specified check-lists
Questions for Internal Analysis
According to areas
to be analyzed (management functions)
Questions for External Analysis
GETS, PESTEL
5-forces model
AVK
SPbPU 
Слайд 4Questions to be answered before check list development
What are your
goals? What do you seek to achieve as a result
of this analysis? Are you looking for a macro level perspective affecting the entire company or a micro level view of a department?How broad or narrow is the scope of your SWOT analysis? It helps to establish the scope and communicate that with the participants up front.
What types of questions to you seek to answer?
AVK SPbPU
Слайд 5Questions to be answered before check list development
What will be
the criteria for comparison for internal analysis?
What is the scale
to be used to digitalize the resultsWho are the desired participants? Is this a solo exercise or do you seek to engage a team of stakeholders, perhaps the executive team or a product team. If it’s a team SWOT analysis, here are some additional planning considerations.
AVK SPbPU
Слайд 6Recommendations
Scale to be used is five-level one (Likert scale)
In a
“good” Likert scale, the scale is balanced (equal amounts of
positive and negative positions) on both sides of a neutral option, creating a less biased measurement. The actual scale labels, as well as the numeric scale itself, may varyTo formulate questions in a way which helps to answer according to the options proposed by the scale
AVK SPbPU
Слайд 7Dr. Rensis Likert
Dr. Rensis Likert (1903 - 1981) The
original idea for the Likert scale is found in Rensis
Likert’s 1932 article in Archive of psychology titled “ A technique for the measurement of Attitudes”.This idea was expanded by Likert’s 1934 Journal of social psychology article titled “ A simple and Reliable method of scoring the Thurstone Attitude Scales”
AVK SPbPU
Слайд 8Five-Point Scales: samples
Much better
Somewhat better
Stayed the same
Somewhat worse
Much worse
Very High
Above Average
Average
Below Average
Very
Low Strongly Agree
Agree
Undecided
Disagree
Strongly Disagree
Excellent
Above Average
Average
Below Average
Very Poor
AVK SPbPU
Слайд 9Five-Point Scales: samples
Very good
Good
Fair
Poor
Very poor
Much higher
Higher
About the same
Lower
Much lower
Almost always
Often
Sometimes
Seldom
Never
Extremely
Very
Moderately
Slightly
Not at all
AVK SPbPU
Слайд 10Five-Point Scales: samples
Very satisfied
Satisfied
Neither
Dissatisfied
Very dissatisfied
Very
important
Important
Fairly important
Slightly important
Not important
AVK SPbPU
