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Networking Professional Academic Personal ?
Содержание
- 1. Networking Professional Academic Personal ?
- 2. Слайд 2
- 3. Слайд 3
- 4. Слайд 4
- 5. Слайд 5
- 6. Political PatentsCanadian Innovation Commercialization ProgramPEST ANALYSISEconomicThe Canadian
- 7. Company AnalysisHelp professional students develop network and
- 8. Company AnalysisShort-term goal: increase financing and market
- 9. Value PropositionFor “students who intend to seek
- 10. SWOT-Strength&WeaknessStrengthInnovationAffordable price Partnerships with universities in OntarioHigh
- 11. SWOT-Opportunities&ThreatsOpportunitiesFirst-mover advantageLarge potential consumersBuild more distribution channelsBuild
- 12. Customer AnalysisOur segmentation mostly relies on two variables:Demographics18-30 year oldUniversity and college studentsPsychographicsCuriosityAmbition
- 13. The buying process1. Need recognition: need to
- 14. No direct competitionIndirect Competitors:LinkedInDigital Business CardsCOMPETITION
- 15. PORTER’S FIVE FORCES
- 16. Encrypted with a Quick Response (QR) technology
- 17. PriceLinkedIn:$7.99/month to $60.99/monthMax: $499.99/monthMost use free no
- 18. PromotionSearch Engine OptimizationSocial Media Marketing
- 19. PlaceMain Store: Website Distribution: MailService: CloudNext Platform: Mobile
- 20. Market PerceptionAfter 16 UTM students were given
- 21. StrategyCompetitive AdvantageFocus on post-secondary student needs and
- 22. Business Model CanvasSee Appendix B for SWOT Analysis
- 23. Скачать презентанцию
Political PatentsCanadian Innovation Commercialization ProgramPEST ANALYSISEconomicThe Canadian economy is going through a mid-cycle expansionSocialSocial responsibilityPrivacyTechnologicalTechnological and mobile era
Слайды и текст этой презентации
Слайд 6Political
Patents
Canadian Innovation Commercialization Program
PEST ANALYSIS
Economic
The Canadian economy is going
through a mid-cycle expansion
Слайд 7Company Analysis
Help professional students develop network and market value
Distribution channels:
online, through societies or programs
Functional structure: different departments with specialized
personnel report to CEOOrganic Structure: teamwork & brainstorm room
Mission: establish SmartCards as the leading networking tool in the Business and Management fields.
Слайд 8Company Analysis
Short-term goal: increase financing and market exposure to capture
market share & compete for customers in 5 to 7
yearsStrategy & tactics: differentiation & expand number of stores
Long-term goal:
develop current market by maintaining competitive advantage and customer loyalty in Canada & builds brand awareness by enter new markets in 8 to 12 years
Strategy & tactics:
New product lines
Attain foreign customer
Partnerships with foreign business schools
Слайд 9Value Proposition
For “students who intend to seek for careers and
enhance job experience”, “SmartCards” is “an professional information integrated business
card” that “offers essential information delivery to recruiters which allow you to network more efficiently” because “of its advanced Quick Response (QR) technology and secure storage of profile”.
Слайд 10SWOT-Strength&Weakness
Strength
Innovation
Affordable price
Partnerships with universities in Ontario
High ROI and net
NPV
Weakness
Insufficient funds to execute marketing plans
Weak recognition
Inadequate resources &
professional personnelNo patent
Слайд 11SWOT-Opportunities&Threats
Opportunities
First-mover advantage
Large potential consumers
Build more distribution channels
Build strategic alliance
Threats
No patent
– imitation
Increasing competitors
New technology takes time to adjust in recruitment
process
Слайд 12Customer Analysis
Our segmentation mostly relies on two variables:
Demographics
18-30 year old
University
and college students
Psychographics
Curiosity
Ambition
Слайд 13The buying process
1. Need recognition: need to connect effectively
2.
Information search: websites, clubs, educational
institutions3. Evaluation of alternatives: LinkedIn, traditional business
cards
4. Purchase: online, post-secondary institutions’ clubs or
societies
5. Post-purchase evaluation: website, FAQs
Слайд 16Encrypted with a Quick Response (QR) technology – scan-able
Once scanned,
information is stored on the phone (Online Address Book)
Web profile
contains all necessary professional informationAll info is stored in cloud – simultaneous updates on all devices
Snapshot Data Sorting tool organizes data in the most relevant and useful manner
Product
Слайд 17Price
LinkedIn:
$7.99/month to $60.99/month
Max: $499.99/month
Most use free no frills accounts
Our Pricing
VistaPrint:
$10
per 100 cards for plain vanilla
>$20 per 100 for advanced
designAccessories available
Слайд 20Market Perception
After 16 UTM students were given our product to
try for two weeks, we conducted the following survey. It
is evident that UTM students see the value and benefit of our product. Our sample confirms that SmartCards is easy to use, as well as an innovation that students value.See Appendix A* for Survey
Слайд 21Strategy
Competitive Advantage
Focus on post-secondary student needs and its unwavering dedication
to database technology
Marketing & Customer Retention
Target Market: Post-Secondary Students
Value-Based
PricingDirect selling to post-secondary institutions
Marketing Channels: post-secondary institutions and online (See Notes)
Social media Engage students by providing tips to successfully network with recruiters
Customer Retention strategy - “Smart Points” (See Notes)
Sponsor networking events with business cards that have a QR code/access to our software
