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The applying of virtual reality in marketing of luxury cars segment. Research

How the applying of virtual reality technology infuences the marketing campaigns of luxury car segment?Background InformationAnd problem statementFaculty of management

Слайды и текст этой презентации

Слайд 1The applying of virtual reality in marketing of luxury cars

segment.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis

Kondrashov

Saint-Petersburg, 2019

The applying of virtual reality in marketing of luxury cars segment.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN

Слайд 2How the applying of virtual reality technology infuences the marketing

campaigns of luxury car segment?
Background Information
And problem statement
Faculty of management

How the applying of virtual reality technology infuences the marketing campaigns of luxury car segment?Background InformationAnd problem

Слайд 3How the applying of virtual reality technology infuences the marketing

campaigns of luxury car segment?
Research question
Faculty of management

How the applying of virtual reality technology infuences the marketing campaigns of luxury car segment?Research questionFaculty of

Слайд 4Goals
Faculty of management
Identify how companies apply virtual reality technology within

their marketing campaigns
Predict the return of investments in virtual reality

from 2020 to 2025
GoalsFaculty of managementIdentify how companies apply virtual reality technology within their marketing campaignsPredict the return of investments

Слайд 5Objectives
Faculty of management
Analyze previous studies
Find companies
Make a forecast

ObjectivesFaculty of managementAnalyze previous studies Find companiesMake a forecast

Слайд 6Literature review
Faculty of management

Literature reviewFaculty of management

Слайд 7Forecast
methodology
Faculty of management
Data collection
Case study
Sales reports
Annual financial reports

ForecastmethodologyFaculty of managementData collectionCase studySales reportsAnnual financial reports

Слайд 8Anticipated results
Faculty of management
The confirmation of the hypothesis
The high

level of relevance for future studies
Recommendations for companies

Anticipated resultsFaculty of managementThe confirmation of the hypothesis The high level of relevance for future studiesRecommendations for

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Summary

Faculty of management

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Слайд 10

references
Faculty of management

referencesFaculty of management

Слайд 11The applying of virtual reality in marketing of luxury cars

segment.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis

Kondrashov

Saint-Petersburg, 2019

The applying of virtual reality in marketing of luxury cars segment.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN

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