2016 Completely FREE

mobile apps downloads
8 offices in seven countries
500 professionals with vast experience in

Top-5 employer according to DOU ranking*

*200-800 employees category

Genesis Group at Glance

We are not outsourcers
We don`t outsource our brains, we create and manage our own products

with successful track records in building Internet projects from scratch

Agenda:
8 weeks of 2,5-hour lectures,
2 days a week
homework and tests.
Jul 01 – Aug 30, 2016
19:00 – 21:30

Apply :
www.gen.tech/school

Send your questions to:
school@gen.tech

Application Deadline
1 Jun, 2016

Completely
FREE

8 weeks of intensive classes at Genesis office
Lectures and practical classes by the best industry experts
Challenging homework assignments
Certificate upon finishing the School
Job-offers for top-performing students

Genesis School

English and fulfill some additional tasks
Education
Final year student or recent

Background

Technical / economic education; fond of numbers and cool tech projects

Language

Fluent English and Ukraniane

IDEAL CANDIDATE

SELECTION PROCESS

Top performing students will receive a job-offer from Genesis

How to enroll

its niche in less than a year
CEO, founder, Genesis
created from

Head of CRM
Has sent over 40 bn e-mails over last 3 years

Chief Marketing Officer
SEO Ninja & conversion rate Jedi

Dmitry Sholomko

Maksim Shtepa

Kirill Bondarev

Yuriy Gagen

Anton
Pavlovskiy

CEO, Google Ukraine
#1 influential person on ua.net since 2007

Chief operating officer
Started his first IT business aged 19

Head of Mobile
50 000 app installs per day

Head of Analytics
Created a business model with a 90% accuracy rate on predictions

Director of Business Development
Arranged Facebook’s first official visit to Ukraine

Anna Shuvalova

Head of Payments
Knows everything about payments on the Internet

1: What are the businesses, what are the differences from

Session 2: Types of technical specialties, front / back-end, QA, BA, PM - how it works and who / what is responsible.

Module 2. Product management

Session 1: What is the product, what is the funnel, optimization, what are the most important matrices, how to make the calculations.

Session 2: Cohort analysis, searching effective costs.

Module 4. User Acquisition

Session 1: What is UA, Self Service buying, СРС/СРМ/СРА.

Session 2: What are СРА networks, how to buy, what is fraud.

Module 3. Search Engine Optimization

Session 1: The importance of understanding market you are working on, market sizes, analysis and calculations.

Session 2: The tools of analytics : Alexa, SimilarWeb, LiveInternet, project evaluation

between application and web-development.
Session 2. Applications promotion, ASO, alternative stores,

Module 7. Customer Retention Management

Session 1: What is CRM and how it works. User retention methodology.

Session 2: E-mail, sending many and effectively, things you need to pay attention to.

Session 1: Why doing the statistics is so important in a product company, what is the basis for decision making, how to conduct split tests correctly.

Module 5. Decision making and statistics

Session 2: Data collection, building models and forecasts for new projects.

Module 6. Internet billing in a big project

Session 1: The process of payments receiving in a big internet-project. Inside look.

Session 2: Optimization of the payment funnel conversion. How to sell more inexpensively.

You'll find out