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Strategy Preparation

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Key TopicsSome words about history and evolution of PMThe main idea of the article “Lost roots…” Discussion of the article “Project management in Reality”Project Management TodayStrategy PreparationTypical structure of the business

Слайды и текст этой презентации

Слайд 1Strategy Preparation
PROJECT MANAGEMENT
Developed by Elizaveta Markovskaya, associate professor, Phd (Economics)



Strategy PreparationPROJECT MANAGEMENTDeveloped by Elizaveta Markovskaya, associate professor, Phd (Economics)

Слайд 2Key Topics
Some words about history and evolution of PM
The main

idea of the article “Lost roots…”
Discussion of the article

“Project management in Reality”
Project Management Today
Strategy Preparation
Typical structure of the business plan (preparation for the business game)
Key TopicsSome words about history and evolution of PMThe main idea of the article “Lost roots…” Discussion

Слайд 3History and Evolution of PM. Key points.
According to the Oxford

English Dictionary the word “project” was first used in the

16th century.
Technology of PM was appeared in 30-s of 20 century in USA because the several large projects (US Air Corporation, Exxon) demanded special methods of coordinating, managing and controlling.
In 1937 American scientist Gulik developed the first matrix structure for the managing of complicated projects.
History and Evolution of PM. Key points.According to the Oxford English Dictionary the word “project” was first

Слайд 4Examples of some significant projects in the world

Examples of some significant projects in the world

Слайд 5St.Petersburg’s modern projects

St.Petersburg’s modern projects

Слайд 6St.Petersburg’s modern projects

St.Petersburg’s modern projects

Слайд 7World famous modern projects

World famous modern projects

Слайд 8Project Management Today
Project Management Institute
International Project Management Association
Japanese Project Management

Forum
Australian Institute of Project Management


Project Management TodayProject Management InstituteInternational Project Management AssociationJapanese Project Management ForumAustralian Institute of Project Management

Слайд 9Software for Project Management (PM)
It is the special professional software

that was developed for automation all the processes of the

PM according to the PMI’s requirements

Other popular software for PM: Microsoft Office Project, Primavera Project Planner Professional, SureTrack Project Manager, Open Plan.

Russian software for PM:
Spider Project Professional

Software for Project Management (PM)It is the special professional software that was developed for automation all the

Слайд 10Strategy preparation. Stages of the project development
Initiation (forming a business

idea)
Developing the project’s conception
Investigation of the investment opportunities
Implementation of

the functional research
Confirmation of the conception chosen
Project analysis
Confirmation of the project chosen
Strategy preparation. Stages of the project developmentInitiation (forming a business idea)Developing the project’s conception Investigation of the

Слайд 11Strategy preparation. Stages of the project development. Initiation.
Sources of business

idea:
Demand
Investor’s resources
Creditors’ Interests
Reaction to the political situation
Methods of creating the

ideas (creativity techniques) :
Brainstorming
Experts’ opinions
Method based on the associations….

Strategy preparation. Stages of the project development. Initiation.Sources of business idea:DemandInvestor’s resourcesCreditors’ InterestsReaction to the political situationMethods

Слайд 12Strategy preparation. Stages of the project development. Initiation. Brainstorming.
Brainstorming Ground

Rules:
Active participation by everyone.
No discussion.
Build on other’s ideas.
Display ideas as

presented.
Set a time limit.
Clarify and combine ideas. Eliminate duplications.
Strategy preparation. Stages of the project development. Initiation. Brainstorming.Brainstorming Ground Rules:Active participation by everyone.No discussion.Build on other’s

Слайд 13Strategy preparation. Stages of the project development. Initiation. Brainstorming.
Task. Using

the rules of brainstorming try to generate business ideas for

solving one of these problems (choose any):
How to increase tourist attractiveness of St. Petersburg?
How to help Spain to cope with financial crisis?
How to build new stadium in St. Petersburg in more efficient way?
How the Russian football team Zenit (St-Petersburg) could win in the League of the Champions?


Strategy preparation. Stages of the project development. Initiation. Brainstorming.Task. Using the rules of brainstorming try to generate

Слайд 14Strategy preparation. Stages of the project development. Conception.
Goal setting.
Formulation of

the project' scenarios.
Choosing the alternative appropriate for the investor.




Strategy preparation. Stages of the project development. Conception.Goal setting.Formulation of the project' scenarios.Choosing the alternative appropriate for

Слайд 15Strategy preparation. Stages of the project development. Conception.
As a rule,

on this stage the following characteristics of the project are

specified:
Demand for the product or service of the project
Project duration
Project’s Complexity
Engineering Solutions
Price prognosis
Documents needed for project implementation
Investment climate in region




Strategy preparation. Stages of the project development. Conception.	As a rule, on this stage the following characteristics of

Слайд 16Strategy preparation. Stages of the project development. Functional Research.
If the

project idea is approved, generally, the following functional research is

conducted:
Marketing Analysis
Analysis of the Political environment
Ecological Analysis
Sociological and Demographic research

The result of this stage – RESUME OF THE PROJECT




Strategy preparation. Stages of the project development. Functional Research.	If the project idea is approved, generally, the following

Слайд 17Strategy preparation. Stages of the project development. Functional Research.
If the

project idea is approved, generally, the following functional research is

conducted:
Marketing Analysis
Analysis of the Political environment
Ecological Analysis
Sociological and Demographic research






The result of this stage – RESUME OF THE PROJECT. Main characteristics of the resume:
-project aim
peculiarities of the project
main factors (political, ecological and others that should be taken into account in the process of the project development)





Strategy preparation. Stages of the project development. Functional Research.If the project idea is approved, generally, the following

Слайд 18Strategy preparation. Stages of the project development. Investigation of the

investments opportunities. Steps.




1. Analysis of the political and economic situation

in the country and in the region.
2. Formulation the investment strategy
3. Pre-project feasibility study
4. Preparation of the Declaration of Intention
5. Choosing the place of the object’s localization
6. Preliminary investment solution and task for the developing the full project feasibility report.
7. Result – investment strategy.


Strategy preparation. Stages of the project development. Investigation of the investments opportunities. Steps.		1. Analysis of the political

Слайд 19Business Plan. Typical Structure.
Executive summary.
Company Description
2.1. History.
2.2. Company’s structure
2.3. Management
2.4.

Personnel.
3. Project Description.
3.1. General description.
3.2. State of project’s affairs.

Business Plan. Typical Structure.Executive summary.Company Description2.1. History.2.2. Company’s structure2.3. Management2.4. Personnel. 3. Project Description.3.1. General description.3.2. State

Слайд 20Business Plan. Typical Structure.
3.3. Investments.
3.4. Schedule of financing.
3.5.

Schedule of investment project.
4. Market Analysis.
4.1. Industry description.
4.2. Company

position on the market.
4.2.1. Description of the product and services.
4.2.2. Consumers.
4.2.3. Competition.
4.2.4. SWOT analysis




Business Plan. Typical Structure. 3.3. Investments.3.4. Schedule of financing. 3.5. Schedule of investment project. 4. Market Analysis.4.1.

Слайд 21Business Plan. Typical Structure.
4.2.5. Company’s Market Strategy
-Promotion Plan
Marketing Plan
4.2.5. Pricing.
5.

Financial plan.
5.1. Conditions and assumptions.
5.2. Plan of incomes.
5.3. Plan of

expenditures.
5.4. Financial strategy.
5.5. Prognostic financial reports (P&L, CF, Balance Sheet)



Business Plan. Typical Structure.4.2.5. Company’s Market Strategy-Promotion PlanMarketing Plan4.2.5. Pricing.5. Financial plan.5.1. Conditions and assumptions.5.2. Plan of

Слайд 22Business Plan. Typical Structure.
6. Evaluation of efficiency of investment projects.


7. Risk analysis.

Business Plan. Typical Structure.6. Evaluation of efficiency of investment projects. 7. Risk analysis.

Слайд 23Thank you for your attention!

Thank you for your attention!

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