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ADIDAS Market research Aleksandr Egorenko

History of adidasADI Dassler founded adidas on August 18, 1949, because he wanted to help athletes achieve more.The adidas logo in the form of three stripes is what makes the brand's

Слайды и текст этой презентации

Слайд 1ADIDAS
Market research
Aleksandr Egorenko

ADIDASMarket researchAleksandr Egorenko

Слайд 2History of adidas
ADI Dassler founded adidas on August 18, 1949,

because he wanted to help athletes achieve more.The adidas logo

in the form of three stripes is what makes the brand's products recognizable. The company has been using the logo since 1952, and the German sports giant owes its appearance to a well-known manufacturer from Finland. Since the early 50s, adidas has been constantly expanding. There are new models of football boots, bags and other equipment. Starting from the mid-60s and up to the early 90's, adidas presents dozens of models of sneakers that will later acquire the status of classics. It is during this time period that the company will release models such as adidas Superstar and Gazelle, Spezial and Campus, Torsion and ZX500.
History of adidasADI Dassler founded adidas on August 18, 1949, because he wanted to help athletes achieve

Слайд 3Recent market research

Recent market research

Слайд 4Age breakdown of customers

Age breakdown of customers

Слайд 5Superstar-Adidas
Adidas Superstar is a well-known model of sneakers produced by

the German manufacturer of sports equipment and accessories Adidas. The

model is a basketball sneaker with a low Cup, produced since 1969 and is a variation of the Superstar Pro Model. Nicknamed "the shell" for the peculiar form of rubber toe protection that looks like a shell, the model has become a "design icon", having a strong influence on the further development of models of sneakers from various manufacturers
Superstar-AdidasAdidas Superstar is a well-known model of sneakers produced by the German manufacturer of sports equipment and

Слайд 6The way of advertising
We are going to use target ads,

when person is searching for a sport clothes our ad

will pop up telling him that he can purchase sneakers made by Adidas. We think that this is the best way of advertising, because we have a person interested in buying new shoes and there’s our ad that tells him that he can buy our sneakers. Simple.
The way of advertisingWe are going to use target ads, when person is searching for a sport

Слайд 7Places you can buy our goods
We will sell them in

official Adidas Stores, it will be their exclusive, also, you

will be sure that you bought the original sneakers, not the fake ones. Every customer is important for us, and you can be sure that we will give you best service we can!
Places you can buy our goodsWe will sell them in official Adidas Stores, it will be their

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