selection;
2) To evaluate satisfaction of this criteria (e.g. Do the
producers of tea meet the requirement of naturalness?) 3) Define the attitude to the names «Wissotzky tea», «W tea», «Graph Wissotzky (it was our variation)»
4) Define the association with the name «Wissotzky».
Methodology:
E-questionary (it was placed on the survey-oriented web-site: http://virtualexs.ru/)
158 respondents (at the age 20-50, male/female).