Business success stories

1910 in Taiwan, which was then under Japanese rule in

a Japanese family. He was brought up by his grandparents. His grandparents owned a small textile store, which prompted him to found his first company at the age of 22. In 1933, Ando went to Osaka, where he founded a sewing company, studying economics at Ritsumeikan University.

a century ago, bread was an unusual food for the

Japanese. But after the start of humanitarian aid supplies from the USA, American wheat began to be imported into the country. It was at that time that Momofuku turned his home into a laboratory, deciding to make instant noodles. He tried various drying methods, but for a long time he could not get noodles that could be quickly cooked and stored for a long time.

After World War II, defeated imperial Japan experienced an acute shortage of food. At that time, Ando worked as managing director of a credit union. But soon the office went bankrupt, and the young financier was left on the street without a single yen. Momofuku decides that an inexpensive and tasty product should become a tool to conquer the market.

the liquid yeast-free dough that his wife, Masako Ando, was

preparing for the preparation of tempura (Japanese type of frying in oil).

As they cooked, a lot of holes formed in the dough - like in a sponge. Ando tried to apply this technology for the production of instant noodles, and the noodles turned out.

1958 began to promote his brand. Initially, this product only

had a chicken taste, as religious people had different preferences in meat: beef was considered forbidden by Hindus and Indonesians, and pork by Muslims. Then it was decided to add chicken, which was suitable for everyone. Thanks to this, noodles soon became popular.

noodles in special plastic containers, which he called "Noodles in

a Cup", which did not require additional dishes. Nobody thought of producing noodles like that before him. But the main, literally space breakthrough, this food innovator made in 2005. It was then that instant noodles in vacuum packaging appeared, created specifically for astronauts.

year are consumed worldwide, 48 of which are consumed in

China. Ando noodles has become a strategic food - armies all over the world have become Nissin Food customers. In a 2000 Japanese public opinion poll, the invention of Momofuku Ando, instant noodles, was called the main Japanese invention of the 20th century.

Slum Woman Eating Noodles

of 96, half his life eating his own invention. The

urn with the ashes of the inventor who fed the whole world was taken into space and scattered ashes in endless worlds, and the company was inherited by his son Koki Ando.