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"CHOCOLATE" market research
Содержание
- 1. "CHOCOLATE" market research
- 2. Objectives:Chocolate market research;The opinion of the consumer about the product;Popular brands;Competition.
- 3. Research Methods:In order to obtain information about
- 4. Factors affecting the milk chocolate market:Stability of
- 5. Consumption volume:According to studies, the average level
- 6. Survey Results:The average price that is acceptable
- 7. 60,7%Milk chocolate42,3%Bitter chocolate12,4%White chocolateWhat type of chocolate do you prefer
- 8. What are your favorite chocolate bar brands43,8%37,9%32,0%30,8%28,1%27,8%17,2%17,2%13,3%10,1%23,4%Прочие маркиRoshenRussian chocolateNesquikAlyonushkaMilkaA. KorkunovFruit&NutAlpen GoldNestleKAZAKHSTAN
- 9. Which fillings do you prefer61,8%38,8%34,6%22,8%16,3%10,1%OtherPeanutRaisinsAlmondWithout fillingHazelnut
- 10. Output:Competition in the market can lead to
- 11. THANK YOU FOR ATTENTION!
- 12. Скачать презентанцию
Objectives:Chocolate market research;The opinion of the consumer about the product;Popular brands;Competition.
Слайды и текст этой презентации
Слайд 2Objectives:
Chocolate market research;
The opinion of the consumer about the product;
Popular
brands;
Слайд 3Research Methods:
In order to obtain information about the product, a
survey was conducted among consumers of chocolate.
Слайд 4Factors affecting the milk chocolate market:
Stability of the general political
situation in Kazakhstan. The more stable this situation is, the
more stable are the incomes that consumers have. And the higher these incomes are, the more actively they both are interested in goods;Taxes. They also affect the trading of these products;
Customs conditions. Imported chocolate has a prominent place in the market
Seasonality In winter the demand for chocolate is higher than in summer.
Слайд 5Consumption volume:
According to studies, the average level of chocolate consumption
in Kazakhstan by various estimates is 4-5 kg per person
per year. In Eastern Europe chocolate consumption is 5 kg and above.
Слайд 6Survey Results:
The average price that is acceptable for respondents is
200 tenge.
another 6.7% - 1 time per day and more
often. 33.7% - 2-3 times a month,
About 53% of respondents regularly buy it 2-3
times a week,
Chocolate is one of the most favorite treats the
people have.
Слайд 760,7%
Milk chocolate
42,3%
Bitter chocolate
12,4%
White chocolate
What type of chocolate do you prefer
Слайд 8What are your favorite chocolate bar brands
43,8%
37,9%
32,0%
30,8%
28,1%
27,8%
17,2%
17,2%
13,3%
10,1%
23,4%
Прочие марки
Roshen
Russian chocolate
Nesquik
Alyonushka
Milka
A. Korkunov
Fruit&Nut
Alpen
Gold
Nestle
KAZAKHSTAN
Слайд 9Which fillings do you prefer
61,8%
38,8%
34,6%
22,8%
16,3%
10,1%
Other
Peanut
Raisins
Almond
Without filling
Hazelnut
Слайд 10Output:
Competition in the market can lead to the withdrawal of
any manufacturer from the market or increase in price, which
will adversely affect the demand for this product.
