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What we do
Philosophy
Vision
Mission statement
Founder’s quote
Social responsibility
Who we

are

Founder’s Quote

“I would like to thank you for taking the time to read through our short company and cooperation presentation. After many years of hard work and commitment to quality and style, I am honored to welcome you to our MANETTI family.

For us, the house of MANETTI and the MAN & MANETTI stores are more than just figures and numbers.

We take pride and joy in creating “Quality” for our customers, partners and associates. We take extreme satisfaction in passing over the Manetti Lifestyle to our new partners or franchisees.

Adopting this lifestyle is part of the complete cooperation package we prepared especially for you, our new partner. We strongly believe that no Manetti product could ever be perfect, if it does not encompass the satisfaction of all who work for it.

In short, the course we have followed to this day is a result of the personal investment made by us and all our associates. It is to these people that I promise substantial, focused effort for even further success, that will make us all proud.”





Efthimios Emm. Galinakis
PRESIDENT

Code of Conduct

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Who We Are (1/3)

In the late seventies,

a young couple had a dream. To produce a unique for its quality, style and finesse, yet affordable shirt, that would set new standards, and would be respected and recognized throughout the world, standing out from the mass-produced products of its kind.

From that moment on it was only a matter of time. Dedication to the initial vision led to the founding of one of the most distinguished shirt producing companies in Southern Europe with a well acknowledged brand name. Soon, a new distribution channel was adopted, the Man & Manetti brand concept stores, that were developed through franchising.The success of this operation led to international development and to an expansion of the production, in order to meet the ever growing demand of the market.

As a family-owned and run business we did not forget our roots and tradition, when each single item was handmade and quality tested. This value driven approach characterizes every instance of this cooperation proposal. This value driven approach reflects our value-for-money philosophy behind the design of our products. Value is key for us, the company, its stakeholders, its clients, and partners.

Ever since its founding in 1987, Manetti has tempted contemporary men with an ever fascinating choice of exceptional masterpieces. Its most recent entry, the “Manetti Baby Boy” Collection, definitely upholds this solid tradition.

What we do

Philosophy

Vision

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Company’s key facts and info (2/3)

Country of

origin Athens, GR
Date established 1987
Franchising since 1997
Type of company S.A.
Company owned units 11
Franchise units 23
Outlet stores 4
Soft shops - corners 1
Company owned network 32%
% of multi-unit franchisees 46%
Currently operating in countries Greece, Cyprus, Romania
Expansion Worldwide

What we do

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Vision

Mission statement

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Manetti stores
4 Man & Manetti outlet stores

in more than

20 cities in 3 different countries, and growing.

Location of stores:
central high-end locations, malls, high volume street markets, shopping parks, in close proximity of international fashion brands, large corporations, or banks

All in all, a sound network that guarantees
the market visibility of the concept.

Manetti - international business co-operation systems, 2010 Copyright, Athens EU - All Rights reserved

Network Demographics (3/3)

What we do

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What We Do

We design, produce and distribute

the crème de la crème of valued high fashion shirts, and other men apparel products for the modern customer who has high demands on quality and style, living his own personal lifestyle as a protagonist.

This protagonist is our favorite client, the one we love, the one we serve, the one who is destined to become a leader, the one who reflects our own passion and our own lifestyle – the MANETTI lifestyle.

We don’t consider fashion a necessity, but an expression. Fashion trends, as they are dictated by the most important leaders in the fashion industry, are applied to the stylistic needs of the Manetti man with the strictest quality specifications. From the style, to the cut, the fabrics, the stitching and the accessories, they are all worked and reworked to their minutest details.

In every collection we present apparel for all hours, with cutting edge design, that our customers will only find at a Man & Manetti store, but at the same time familiar, so as to be worn daily.

It was the risk we took in the beginning and has been consistently paying off. At the MANETTI label the modern man can “study” progressive style, impeccable stitching, practicality in use, and absolutely acceptable value pricing. He can define and express himself through his clothing, and with the highly stylized attire feel free …

What we do

Philosophy

Vision

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Our Philosophy

If style is the result of

a holistic view on men’s fashion, trends, symbols, beauty and lifestyle, the contemporary man has found his personal brand that represents all of his dreams and needs, without limits.

- A limitless approach to quality, style and fashion is the pillow of our corporate philosophy.

- Honesty without limits to our clients, partners, personnel, franchisees and associates.

This is our lifestyle. The Manetti family lifestyle. A lifestyle of high quality, modernity, uncompromised superiority and authority but always having the wisdom of a mature company that is totally aware of its responsibilities.

Quality of life - Value is key

What we do

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Our Vision

We consistently try to accomplish more,

without losing our identity.

We are a team, a global family, we believe in the values and the people who have brought us to where we are.

We carry on together, with new, fresh ideas and constantly updated know-how, with swift responses to new challenges, penetrating new markets, opening new frontiers, but always with the proper respect to the human element inside our corporation, our community and our clients.

This makes our success really substantial and long-lasting.

This success will lead all of us to the top, achieving our personal goals with total satisfaction.

We are a global fashion brand, sought after on the global market, without any compromise in quality, offering attractive lifestyle fashion for the contemporary man who enjoys fashion and masculinity, easily identifiable.

What we do

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Mission Statement

When you create fashion and products

of outstanding quality, having one thing in mind - the real needs of our consumers all over the world - you only need to remind yourself on a daily base, that you exist for one reason only: to serve your clients needs in quality and style.

To be among the best, and maintain that status. To be committed to excellence, achieving this by working with passion and devotion on every single detail that carries the ultimate Manetti signature.

Our goal, to satisfy the demands and expectations of our distinguished customers and to present them with the best products and services by combining fashion, style and quality in the best possible way, producing this quality for a price exceeding customer expectation may only be achieved by combining all the above and staying ahead by utilizing advanced systems and new technology, which result in the unfaltering trust in the Manetti brand name.

What we do

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Social Responsibility

The ethical foundation of Manetti is

based on corporate social responsibility. As a responsible business we have adopted our role in the communities in which we operate.

We are working towards sustainable responsibility, operate and encourage corporate recycling programs, research on using more sustainable raw materials and try to be a fair partner to everyone connected with our network.

Through the Manetti catalogues and advertising campaigns we are promoting a healthy lifestyle in harmony with nature.

Finally, we have adopted a common code of conduct for all of the Man & Manetti stores and companies all over the world.

Our constant cooperation with ActionAid is yet another example of the numerous contributions of Manetti to the community. Manetti contributes also to the Greek Red Cross organization, organizations helping those suffering from cancer and HIV, as well as providing clothing for inmates of the Greek Correctional System. We also help those who are less fortunate in the community by cooperating with the church, local schools and by contributing to charity programs and bazaars aimed at supporting charitable organizations.

What we do

Philosophy

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Founder’s quote

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Code of Conduct Manetti SA

Preamble: The

afore-mentioned company and its franchisees in various countries. These companies are aware of their ethical and social responsibility within the framework of their international business activity and, against this backdrop, have drawn up the following principles that, if not yet realized, are going to be implemented and developed in a sustainable cooperation with their business partners, franchisees and distributors. Against this backdrop, the companies declare the following:
I. Basis: Compliance with the prevailing standards is based upon national legislation.
II. Discrimination: We oppose discrimination based upon age, religion, race, social background, illness, disability, gender, faith or other personal qualities.
III. Freedom of association: In consideration of the respective legal conditions we respect the freedom of association and the right to free collective bargaining.
IV. Wage calculation: Within the framework of the payable wages we calculate on the basis of legal standards or standards obtained in wage agreements, customary at the location or within the industry in question. We aim at paying a socially acceptable wage covering the employee's costs of living.
V. Working hours and job safety: We comply with statutory working hours and job safety standards. Wherever there are no such standards, we create conditions in cooperation with the local partners, franchisees, distributors that make for sufficient times of rest and job safety for employees.
VI. Child and forced labor, violence: Child and forced labor are not tolerated. Regarding child labor, the Convention on the Rights of the Child of the United Nations shall apply unless national regulations provide for stricter provisions, which shall then prevail. Violence against employees, be it emotional, physical, sexual, verbal or of any similar kind, is not tolerated. Any contractual relations with suppliers and producers who tolerate such working methods shall be terminated forthwith.
VII. Ecological responsibility : We advocate a responsible use of resources at the largest possible avoidance of effects that damage the environment. Hazardous substances are avoided as far as the state-of-the-art technology allows it. We work upon the development of working methods that save resources and are free of hazardous substances.

What we do

Philosophy

Vision

Mission statement

Founder’s quote

Social responsibility

Who we are

Code of Conduct

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Brand

Products

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Marketing

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Athens EU - All Rights reserved

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Trademarks & logos
Lifestyle
A Global Brand with a

global philosophy addressing the contemporary man


A fashion and lifestyle brand that offers clients the chance to live the Manetti Brand Story.

A Story of high-end design, contemporary style, unrestricted freedom, not being fenced in. A story of discovery, where all areas of a Man & Manetti store are integrated into the concept of the Manetti lifestyle.

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products
because in them we introduce men to

the

our stores are branded

Simple, classy, timeless yet strong and appealing logos and concept

Trademarks & Logos

Trademarks & logos

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Lifestyle (1/8)
A brand with a global philosophy

addressing the contemporary man

Trademarks & logos

Lifestyle

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Lifestyle (2/8)
A brand with a global philosophy

addressing the contemporary man

Trademarks & logos

Lifestyle

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Lifestyle (3/8)
a fashion and lifestyle brand that

offers clients the chance to live the Manetti brand story

Trademarks & logos

Lifestyle

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Lifestyle (4/8)
a fashion and lifestyle brand that

offers clients the chance to live the Manetti brand story

Trademarks & logos

Lifestyle

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Lifestyle (5/8)
The Manetti lifestyle in high-end designed

stores without any limitation to zones,

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Lifestyle

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Lifestyle (6/8)
but at the same time fully

integrated into the concept

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Lifestyle (7/8)
minimalist surroundings, straightforward, stress-free environment
Trademarks &

logos

Lifestyle

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Lifestyle (8/8)
a brand reflecting passion for style

in every single detail
a concept store for all men

Trademarks & logos

Lifestyle

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Customer

Concept store

Marketing

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Company

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Product mix
Pricing
Packaging
Product Mix
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Pricing

Although the pricing of the Manetti products

can vary from one country to another, due to transport, customs and other local expenditures, the following list represents an average retail price (in Euros) for every item group for a given European country (VAT= 20%).
Generally, the target pricing is to remain within the medium and upper medium level of any market’s pricing of similar products.

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Packaging
With an exclusive and distinguishable style, our

packaging attracts attention

Product mix

Pricing

Packaging

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the fashion trends but he always adapts them to his

unique style.
- Likes to try new things and he feels comfortable about himself.
Knows how to dress according to each occasion.
- Is athletic, watches his nutrition and keeps fit.
- Enjoys quality in his clothing and doesn’t compromise.
- Even when he wears a very strict attire he does it with a twist.

Our Customer

Company

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Manetti - international business co-operation systems, 2010 Copyright, Athens EU - All Rights reserved

2010 Copyright, Athens EU - All Rights reserved
Demographics
Buying habits
Buying frequency
Average

spending per visit

Concept store

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Company

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Customer

2010 Copyright, Athens EU - All Rights reserved
Demographics
Buying habits
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Average

spending per visit

Concept store

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2010 Copyright, Athens EU - All Rights reserved
Demographics
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spending per visit

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Demographics
Buying habits
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Average

spending per visit

Concept store

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Copyright, Athens EU - All Rights reserved

high end brands
Store type, layout preference: rectangular store 6:10,
Size:

an average of 60-80 sq.m.
Store front: minimum of 5-6 m.
Style: Minimal
Colors: very dark brown, white, grey metallic silver
Materials: venge wood, granite, corian, stainless metals

a unique, contemporary, stylish and appealing concept,
a great entry for any street market, mall, or department store in the men’s fashion level dept.

Manetti - international business co-operation systems, 2010 Copyright, Athens EU - All Rights reserved

Store signage

Merchandising

Store fronts decorations

Key facts

Marketing

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Concept store

Manetti shop provides the best use of the space and

its adaptation to the style of the Manetti products.

The materials and colors are selected and combined tone to tone to create a soft and enveloping emotion but at the same time a young and dynamic effect.

The feeling of comfort is given by the colors used (‘milky white’) in combination with stylish ebony wood, all in all contributing to the image of the brand.

Manetti - international business co-operation systems, 2010 Copyright, Athens EU - All Rights reserved

Store signage

Merchandising

Store fronts decorations

Key facts

Marketing

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Athens EU - All Rights reserved
lighting, decorations and seasonal concept

items are selected in harmony
with color, style and current fashion trends

Store signage

Merchandising

Store fronts decorations

Key facts

Marketing

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Athens EU - All Rights reserved
continuity in detail
Store signage
Merchandising
Store fronts

decorations

Key facts

Marketing

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EU - All Rights reserved
breaking conventional merchandising rules
Store signage
Merchandising
Store fronts

decorations

Key facts

Marketing

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EU - All Rights reserved
products characterize and specify the different

departments inside a Man & Manetti store

Store signage

Merchandising

Store fronts decorations

Key facts

Marketing

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EU - All Rights reserved
style is making a difference
Store signage
Merchandising
Store

fronts decorations

Key facts

Marketing

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EU - All Rights reserved
Store signage
Merchandising
Store fronts decorations
Key facts
Marketing
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Concept

store

Athens EU - All Rights reserved
our store fronts and impeccable

style evoke positive feelings and reactions

Store signage

Merchandising

Store fronts decorations

Key facts

Marketing

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Athens EU - All Rights reserved

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Press
E-media
Promotional tools
Fashion catalogs
Advertising
Fashion Catalogs (1/2)
Manetti is not

just fashion

Investment
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Fashion Catalogs (2/2)
It’s a lifestyle
Press
E-media
Promotional tools
Fashion

catalogs

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Advertising (1/3)

Our media exposure is targeted mainly

at

Political and financial newspapers
Business press (marketing - sales & franchise development)
Lifestyle press
Internet & social media (portals, blogs, sites etc)

Our goals are to

Maximize visibility
Build and maintain high brand awareness

Press

E-media

Promotional tools

Fashion catalogs

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Advertising in all major newspapers and magazines

(2/3)

Press

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Promotional tools

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Our Advertisements surely do make an impression

(3/3)

Press

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Our presence in the media is a

constant stream of exciting and interesting news (1/3)

Press

E-media

Promotional tools

Fashion catalogs

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Our presence in the media is a

constant stream of exciting and interesting news (2/3)

Press

E-media

Promotional tools

Fashion catalogs

Advertising

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Corporate but product oriented also (3/3)
Press
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Promotional tools
Fashion

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We utilize the power of the web

worldwide

Press

E-media

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Fashion catalogs

Advertising

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Promotional Tools (1/2)
visual clarity in all messages

communicated

Press

E-media

Promotional tools

Fashion catalogs

Advertising

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Promotional Tools (2/2)
visual clarity in all messages

communicated

Press

E-media

Promotional tools

Fashion catalogs

Advertising

Investment
opportunities

Company

Brand

Products

Customer

Concept store

Marketing

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Direct Franchise
Area development franchise
Support systems
Master Franchise
E-commerce
Soft shop,

corner

Wholesale distribution

Using sophisticated procedures and high-end technology enables our qualified support team to be “Your Partner” lending you a hand whenever needed.

Cooperation and support is a cornerstone of the Manetti philosophy.

Anthropocentric procedures put our partner in the focus of our everyday efforts.

Quality is a way of living, quality support is a choice, our choice, you.

Support systems (1/4)

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Support systems (2/4)

Initial training provided
Ongoing training provided
Central MIS-ERP-POS provided
Total franchise

support provided
Marketing support provided
Operational manuals provided
Turn-Key solution provided

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

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Initial training:
We provide initial training for

our partners, transferring our whole know-how and experience. Dedicated and experienced instructors implement the “train the trainer” method, so that our partner is able to train its own staff in the future. Initial training takes part at Manetti head offices in Athens, EU with a duration of approx. 2-3 weeks.

Ongoing training:
We provide ongoing training transferring constantly all of our knowledge about fashion, trends, lifestyle, sales, marketing, support as well as a variety of managerial subjects as part of our ongoing training programs. These may be held periodically at master franchisees premises inside the territory.

Central MIS-ERP-POS:
We use state of the art technology not only to make our lives easier, but to be always ahead of competition, implementing the newest systems and methods in management information systems, control systems and Point of Sales Soft and Hardware.Manetti provides its franchisees with the technology tools to drive sales and reduce costs for their business. Manetti offers its franchisees access to industry-leading technology that independent companies cannot afford, providing an unmatched competitive edge. Manetti has invested heavily into customized technology because we know that our partners will use these tools to attain market dominance.

Support systems (3/4)

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

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Total franchise support:
Industry leading Franchisee support meaning

real, up to date, and essential support, help, guidance and advice. Turn key support procedures cover all aspects of day-to-day operations. Our goal is to make you feel like having a Manetti manager on your site - each minute.

Marketing Support:
Marketing advice, ready to use materials, campaigns and promotional material for every day use makes the implementation of Manetti marketing strategies a lifestyle experience, even for the marketing novice.

Operational Manuals:
We provide detailed operational manuals regarding the day to day shop operation, the local store marketing, the merchandising system, as well as the MIS / POS operation. Sales and client handling procedures are also covered as well as other significant sectors covering our extensive know-how. The manuals are an integral part of our franchise system.

Turn-Key Solution:
Finally, if requested we may deliver the pilot shop as a turn-key solution, ensuring stable and long lasting quality, economy of scales and on schedule delivery of the whole project.

Support systems (4/4)

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

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Master Franchise - What we offer (1/9)


International

expansion is not only a dream, but also a necessity in today's global economy. Manetti is already present in a number of countries and is expanding fast towards becoming a global franchise and a leading brand in the men's shirts industry.

In this view we are granting rights for the development of a specific territory, which in most cases would be a whole country. The master franchise differentiates itself from a normal single unit franchise in that our partner will actively take our place as a franchisor inside his market and will act as being the mother company itself, developing not only its own shops, but also a network of sub franchised Man & Manetti shops under its guidance and support.

Manetti has uniform specifications regarding the construction of the shop, the layout, the merchandising, the marketing and other factors that characterize the manetti concept.

These specifications are an important part of the Manetti concept and our master franchisee will be its guardian.

Direct Franchise

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Master Franchise

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Master Franchise - The Opportunity (2/9)


The business

and investment package offered by Manetti includes a wide range of options .

The Manetti master franchisee can/has the option to develop:

- A solid company owned and operated network of Man & Manetti concept shops.

- A wholesale network of exclusive distribution sales points inside the territory.

- Soft shops, corners or shop in shops inside major department stores.

- A strong franchise network of sub-franchised shops owned and operated by motivated franchisees.

- An ecommerce web based business, adding to profitability and rapid territory development.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

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Master Franchising in action (3/9)


Manetti grants the

master rights for a given territory to a partner, Franchisee. This master franchisee has the right to exploit and develop his own market.

Manetti and the master franchisee sign a master franchise agreement which regulates the terms and conditions of the cooperation.

Part of this agreement is also a mutual agreed development plan.This development plan quotes the estimated progress of development regarding new sales points inside the master franchisee’s territory in a specific timeframe.

The master franchise agreement regulates also the financial part of the cooperation, starting at the territory fees, the initial franchise fees to be paid for each new shop, the ongoing royalties, as well as the marketing fund and the advertising procedures that the master franchisee has to implement inside his territory.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

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Customer

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- All Rights reserved
Master Franchise (4/9)

In general, the following master

franchise key terms apply:

- Term of master franchise agreement is normally between 9-12 years (with an option of renewal).The term may vary from country to country depending mainly on the real estate lease terms and on other factors of the local market.

- Master franchise rights: In order to activate the right of master franchising, thus granting licenses to sub franchisees it is mandatory to operate a successful pilot shop for a reasonable period of time inside the territory, before starting to develop a network of franchises.

- Territory: Normally a whole country, but this varies depending on the size as well as on other factors that may characterize a territory or a geographical region.

- Exclusivity: exclusivity is guaranteed from the beginning, even if expansion via franchising starts after a certain period of time.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Master Franchise - The pilot shop (5/9)


-

The pilot shop is usually positioned strategically inside a shopping mall in the capital city or on a central shopping or pedestrian road, which means that our partner has to secure a strategic location-placement in shopping malls, on high-end streets and in close proximity to other international fashion brands.

- The post development of the franchise network inside the territory should include towns not smaller than 200.000 inhabitants according to the mutual agreed development plan.

- The size of a typical Manetti Store should be approx. 60-80 sq.m. with a storage area of about 15% of the total shop area and a minimum Shop front of about 5m.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Master Franchise - The Investment (6/9)


- Master

franchisee invests to set up a pilot shop inside the territory.

The investment includes:
Construction of the pilot shop (construction, decoration, fitting, mechanical, electrical and electronic appliances etc) approx 800-1.000 € per sq.m.

The right to sub franchise grants also the right to sell the franchise rights for a profit at a nominal price that is to be agreed with Manetti.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Master Franchise - Level of involvement (7/9)


As

mentioned, our master franchisee will have to set up and operate at least one pilot unit inside his territory.

Developing the sub-franchised network needs a professional infrastructure and experienced assistance. This means that the master franchisee will need to hire a manager so he/she can work on setting up, training, and supporting as well as selling the remaining sub-franchises.

We do not wish our master franchisee to work “hands-on” in a store or even in the pilot shop.

We would like him to spend more of his time operating like a business consultant or coach to his sub-franchisees to help them become successful also.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Master Franchise - Our partner (8/9)


Experience in

a similar business field is preferable but not mandatory. Our new partner has to convince us with a structured and well thought out plan to penetrate his/her market, setting up his own network of company owned and operated shops as well as sub-franchised shops.

Setting up a structured distribution network may need the support of a well established retailer or wholesaler or distributor of similar products in the target market.

We do not need to stress that we do value personal qualities, managerial capabilities in addition to a reasonable liquidity, which is needed to finance the Manetti Master Franchise project.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Master Franchise - Next steps (9/9)


- Get

to know the Manetti concept, philosophy, products.
- Buy them, wear them, feel them, love them.
- Do you believe you are the right master franchisee for Manetti?
- If you do, please complete and send us your application from.
- Come and visit us at our head offices and discuss with all of our key managers.
- Find the right location for the Man & Manetti pilot shop.
- We visit the territory and approve the location.
- The master franchise agreement is signed.
- We issue the master architectural plans, and guidelines for the creation of the Man & Manetti store.
- The construction of the pilot shop starts.
- Key-personnel is trained.
- The Man & Manetti shop starts operating in the new territory.
- Grand opening is scheduled.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Area Development - What we offer (1/7)


International

expansion is not only a dream, but also a necessity in today's global economy. Manetti is already present in a number of countries and is expanding fast towards becoming a global franchise and a leading brand in the men's shirts sector.

In light of this, we are granting rights for the development of a specific territory. Area development rights are very similar to master franchise rights, differentiating themselves only in the size of the territory, the sub-franchise rights as well as some other minor differentiations.

In regards to the size of the territory, area development is usually applied for countries with a very large territory, or with a federal structure. An area developer has the obligation to develop his own network inside a territory and most of the times he will do so without sub-franchising to third parties.

Depending on the territory, it will be discussed if the Manetti eCommerce business module will be operated by the area developer.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Area Development in action (2/7)


Manetti grants the

rights for a given geographical territory to a partner, Franchisee, the area developer. This area developer has the right to exploit and develop his own market.

Manetti and the area developer sign an “Area development franchise agreement” which regulates the terms and conditions of the cooperation.

Part of this agreement is also a mutual agreed development plan.This development plan quotes the planned progress of development regarding new sales points inside the area developer’s territory in a specific timeframe.

The area development agreement regulates also the financial part of the cooperation, starting at the territory fees, the initial franchise fees to be paid for each new shop, the ongoing royalties, as well as the marketing fund and the advertising procedures that the area franchisee has to implement inside his territory.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Area Development (3/7)

In general, the following key

terms apply:

- Term of area development agreement is normally between 9-12 years (with an option of renewal).The term may vary from country to country depending mainly on the real estate lease terms and conditions as well as on other factors of the local market.

- Area development rights: In order to activate the right of further developing the territory, thus granting licenses to sub franchisees or setting up the second Man & Manetti store inside the territory, it is mandatory to operate a successful Man & Manetti pilot shop for a reasonable period of time.

- Territory: Normally wider area, a federal state or a region of a country, but this varies depending on the size as well as on other factors that may characterize a territory. In some cases an area holds more than one countries, if their characteristics are similar or supplementary.

- Exclusivity: Exclusivity is guaranteed from the beginning, even if expansion starts after a certain period of time.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Area Development - The pilot shop (4/7)


-

The pilot shop is normally placed inside a shopping mall in the capital city or on a central shopping or pedestrian road, which means that our partner has to secure a strategic location-placement in shopping malls, on high-end streets and in close proximity to other international fashion brands.

- The post development of the franchise network should include towns not smaller than 100.000 inhabitants according to the mutual agreed development plan.

- The size of a typical Manetti Store should be approx. 60-80 sq.m. with a storage area of about 15% of the total shop area and a minimum Shop front of about 5m.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Area Development - The investment (5/7)


- Area

developer invests to set up a pilot shop inside the territory.

The investment includes:
Construction of shop (construction, decoration, fitting, mechanical, electrical and electronic appliances etc) approx 800-1.000 € per sq.m.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Area Development - Our partner (6/7)


Experience in

a similar business field is preferable but not mandatory. Our new partner has to convince us with a structured and well thought out plan to penetrate his/her market, setting up his own network of company owned and operated shops.

Setting up a structured distribution network may need the support of a well established retailer or wholesaler or distributor of similar products in the target market.

We do not need to stress that we do value personal qualities, managerial capabilities in addition to a reasonable liquidity, which is needed to finance the Area development project.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Area Development - Next Steps (7/7)


- Get

to know the Manetti concept, philosophy, products.
- Buy them, wear them, feel them, love them.
- Do you believe you are the right Area developer for Manetti?
- If you do, please complete and send us your application from.
- Come and visit us at our head offices and discuss with all of our key managers.
- Find the right location for the Man & Manetti pilot shop.
- We visit the territory and approve the location.
- The area development agreement is signed.
- We issue the master architectural plans, the guidelines for the creation of every Man & Manetti shop.
- The construction of the pilot shop starts.
- Key-personnel is trained.
- The Man & Manetti shop starts operating in the new territory.
- Grand opening is scheduled.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Direct or Single Unit Franchise (1/7)


A business

relationship directly with the mother company.

Our new partner has the right to operate one Man & Manetti unit (store) inside his/hers territory.

The majority of franchisees start out by owning one Man & Manetti store.

It is a great way to enter our international network and to thoroughly understand the concept and the system, to become a Manetti fan adapting to our lifestyle and our beliefs before taking on additional units.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Direct or Single Unit Franchise (2/7)


In general,

the following franchise key terms apply:

- Term of franchise agreement is normally between 9-12 years (with an option of renewal).The term may vary from country to country depending mainly on the real estate lease terms and conditions as well as on other factors of the local market.

- Territory: Normally a specific part of a city, but this varies depending on the size as well as on other factors that may characterize the city. In certain cases, when it comes to evaluating the territory of a smaller city, exclusive territory rights for the whole city may be granted.

- Exclusivity: exclusivity is guaranteed from the beginning.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Direct or Single Unit Franchise - The

shop (3/7)


- The pilot shop is normally positioned inside a shopping mall in the capital city or on a central shopping or pedestrian road, which means that our partner has to secure a strategic location-placement in shopping malls, on high-end streets and in close proximity to other international fashion brands.

- The size of a typical Manetti Store should be approx. 60-80 sq.m. with a storage area of about 15% of the total shop area and a minimum Shop front of about 5m.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Direct or Single Unit Franchise - The

Investment (4/7)


- Our franchisee invests to set up a pilot shop inside the territory. The investment includes: Construction of shop (construction, decoration, fitting, mechanical, electrical and electronic appliances etc) approx 800-1.000 € per sq.m.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Direct or Single Unit Franchise - Level

of Involvement (5/7)


Having to set up, manage and operate at least one Man & Manetti store means that our franchisee will have to invest personal time and effort in this project.

We prefer that our franchisee is “hands-on” in the store, but we will discuss options of having a manager running the operations.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Direct or Single Unit Franchise - Our

Partner (6/7)


Experience in a similar business field is preferable but not mandatory. Our new partner has to convince us with a structured and well thought out plan to penetrate his/her market, setting up his store.

We do not need to stress that we do value personal qualities, managerial capabilities in addition to a reasonable liquidity, which is needed to finance the Manetti Franchise project.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Direct or Single Unit Franchise - Next

Steps (7/7)

- Get to know the Manetti concept, philosophy, products.
- Buy them, wear them, feel them
- Do you believe you are the right franchisee for Manetti?
- If you do, please complete and send us your application from.
- Come and visit us at our head offices and discuss with all of our key managers.
- Find the right location for the Man & Manetti pilot shop.
- We visit the territory and approve the location.
- The franchise agreement is signed.
- We issue the master architectural plans.
- The construction of the pilot shop starts.
- Key-personnel is trained.
- The Man & Manetti shop starts operating in the new territory.
- Grand opening is scheduled.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Soft Shop - Corner (1/4)

In 2009 Manetti

started their brand related concession business by establishing the Man & Manetti soft-shops. Clear, stylish, and trendy are the adjectives that cross one's mind when looking at the approximately 20 m2 of sales area of the Man & Manetti soft-shops in specialist retail shops and major department stores.

Being in close proximity to high fashion brands, that reflect their own lifestyle messages to customers, will give Manetti the chance to unfold its character and to become a customer preference. Visual clarity of concept and products are eye catchers, that attract the attention of every contemporary client. The minimalist style is in line with international fashion and lifestyle trends allowing Manetti to be immediately accepted as one of the leading shirt producers on the market, thus building up a loyal clientele.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Soft Shop - Corner (2/4)

The proximity to

international fashion brands in the men’s sector enables us to better accommodate a selected clientele, the Manetti lifestyle client.

The classy, characteristic ebony-colored line of the furniture - used also in all of the Man & Manetti shops worldwide - acts as an optical identifier to attract one’s attention. Apart from that, there is a typical Manetti back wall combined with same colored shelves and inox metallic details, finishing the whole image.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Soft Shop - Corner (3/4)

Due to space

restrictions, the visual combination of shirts, represented in a theme-related structure, next to matching combination of ties, t-shirts and other Manetti products, is essential for the efficiency of sales in our concept corners.

We developed the shop-in-shop concept to meet the needs of multiple retailers and department stores that want to embrace the look and feel of the typical and well recognized stand alone Man & Manetti stores.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Soft Shop - Corner (4/4)


Representing Manetti means,

that you will carry not only our products, but also the Manetti lifestyle proposal in each and every detail of operation.

We will provide you with all the necessary marketing and promotional material, in order to boost sales.

Our packaging and corporate identity visual aids stand out and make the difference.

A well organized set of labels, tags, ribbons, wrapping paper and other materials provide the leading differentiation.

Italian style combined with Mediterranean finesse and European quality

We address major Department stores all over the world and will be more than happy to discuss all details with your purchasing department and your Buyers.

Major Retailers and Distributors may develop a nationwide network of sales points inside specialty stores – Department stores or other exclusive locations.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Wholesale Distribution (1/2)


Manetti - A company that

can diversify its solutions, satisfying the needs of a constantly evolving domestic and international export market.

Manetti is a masterpiece and it will become the personal pride of any local (national) distributor amongst all other fashion brands represented by him.

The pleasure of distributing stems from the variety and ease of which the Manetti products are accepted by the consumers as well as that there is a story behind each article of clothing. The difference is the secret between looking good and looking great.

The difference between distributing any shirt company and representing Manetti.

Ask for Master Distribution Rights in your country.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
Wholesale Distribution - We Offer (2/2)


- Turnkey

solution on setting up soft - shops, corners or shop in shops.
- Know-how transfer through extensive manuals.
- Architectural or other plans are available.
- Modular structure to accomplish maximum sales per sq.m.
- On site support is available.
- Online support, control and guidance.
- Sales support and evaluation - stock management.
- Complete marketing & promotional support package is available.
- Exclusive packaging materials and corporate visual identity aids round up the concept.
- Brochures, catalogues, photos, videos and other optical material is available.
- Promotion through our corporate website.
- Social media integration is guaranteed.
- Volume discounts and other incentives to boost profitability.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
E-commerce (1/6)

www.manettionline.com
















The virtual Man & Manetti store - The new innovative – risk free Franchise & Business Opportunity

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
E-commerce (2/6)

Description:

Our business partner operates a complete

and sophisticated virtual eCommerce shop that sells exclusively Manetti products.

This virtual, web based shop is administered -regarding the product-specific content by Manetti SA and -regarding the client service and the actual sales procedure- by our local partner/franchisee.

The online shop sells all of the actual available products that constitute the Manetti product mix in a predefined software environment, using the same look and feel all over the world.

It uses certified methods to secure transactions and is based on cutting edge web-technology.

This business opportunity is available either as a stand alone package or as a supplementary package (module) for existing master franchisees or major area developers. In either case the latter have priority over any other independent franchisee.

In each country there can be only one operating Man & Manetti online shop.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
E-commerce - We Offer (3/6)


- Turn key

business solution for operating a sophisticated and attractive online shop.
- Country exclusivity.
- Hosting, local domain names (wherever available), email accounts and newsletter list subscription tools, eCommerce programs and other web based and statistical technical tools for quality client service.
- Complete back-office for managing stock, clients, orders, transactions, payments and more.
- Outstanding marketing know-how on how to penetrate a new market.
- Unique know-how on constantly keeping ahead of competition.
- Successful social media connectivity.
- Complete service, maintenance, updates and technical support, so our partner can focus on sales.
- Multi-lingual interface and connection to the Manetti corporate website.
- Legal support and protection on your virtual shop.
- The opportunity to operate a Man & Manetti shop with minimum capital requirements and maximum return on investment, without any technical knowledge or prior experience in operating a web based business.
- Without the need of updating, upgrading or worrying about potential security risks, from the ease of your home (home based business).

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
E-commerce - What is expected from our

e-shop franchisee (4/6)


To set-up a small office or warehouse with easy access to courier transport services for picking up the products. The location of this warehouse (50 sq.m.) is not important, the operation may also be run from a smaller city. This warehouse is divided in two virtual areas, the administrative-managerial area and the packing, delivery area.
The first is the classical office space, with the computer terminal, the printers, the phones, faxes, etc. The second area is used to prepare all orders, to handle the packing and the preparation for delivering the products to the courier – transport services.
Prior to starting the operation, technical issues have to be solved, like securing local domain names, setting up e-mail accounts, merchant accounts, dedicated bank accounts, etc.
Regarding the local language translation, Manetti is providing the English version and the franchisee must translate the texts provided and proofread the ready set-up translated version when uploaded to the web.
Special localization needs are very rare and will be dealt separately.
The franchisee has to establish a fundamental cooperation with a courier or transportation services that is delivering all over the country – on time and within budget.
A Merchants account is needed to do eCommerce money transactions and to redirect payments from credit cards to a dedicated bank account.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
E-commerce - Financial facts & key info

(5/6)



Average investment Territory fees 0€
Ongoing royalty fee (on product cost) 0%
MIS service fee 1.000 per year (covers updates on software etc.)
Set-up cost of office / warehouse about 100 € per sq.m.
E-commerce suite, software, hardware ~5.000 €
Initial shipment of products about 10-15.000 €

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

- All Rights reserved
E-commerce - Advertising & Promotion (6/6)


Maybe the

most important success factor of a virtual shop

Constant visibility is the key to attracting visitors to the Man & Manetti Shop

Based on local competition, on ranking statistics and other factors we work out together a promotional plan, where we combine, targeted web-advertising and banner advertising, with social media, click ads, link exchange programs and much more in order to drive customers to your Man & Manetti site.

Like Google Ad words there are techniques to accomplish a impressive result in visitors and clients with a relative small amount of investment in web – based advertising.

Direct Franchise

Area development franchise

Support systems

Master Franchise

E-commerce

Soft shop, corner

Wholesale distribution

Company

Brand

Products

Customer

Concept store

Marketing

Investment
opportunities

visit:

www.manetti.gr
www.manettionline.com

or you can contact us at

franchise@manetti.gr





NOTICE REGARDING FRANCHISE OFFERS OR

SALES:
This information is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. It is for information purposes only.

There are approximately 19 countries and 15 US states that regulate the offer and sale of franchises. The countries are Australia, Belgium, Brazil, Canada (provinces of Alberta, Ontario and Prince Edward Island),
China, France, Indonesia, Italy, Japan, Lithuania, Malaysia, Mexico, Romania, Russia, South Africa, South Korea, Spain, Taiwan and the United States of America. The US states are California, Hawaii, Illinois, Indiana,
Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or countries, and are receiving this message
in one of these states or countries, or intend to operate a franchise in any of these states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure
requirements in the applicable jurisdiction. This offering is not an offering of a franchise.

Manetti - international business co-operation systems, 2010 Copyright, Athens EU - All Rights reserved