Creative PR-Project “Youth Policy Promotion on the Struggle against Home

over Children with the Help of PR and Advertising”
Fulfilled: J.

Snegova, A.Lisitsyna, A.Belaya, E.Galkina
Scientific Supervisor: Assistant Professor F.Vagapova
Scientific consultant: Assistant Professor S. Kolobova
Nizhny Novgorod, 2013

considered to be any action or inaction of adults bringing

psychological or physical
hurt to a child.

of main child demands.

suffer from being beaten by their own parents (in the

most cases- lethal outcome);
50 000 escape from their homes trying to save themselves from family violence;
7000 children become victims of sexual abuse.

violence over children is the most effective one?

mass media, PR and advertising: struggle against home violence.
Problem:
high

number of cases of home violence

Solving the problem:
Complex measures directed to liquidation and preventing home violence over children

Result:
Decreasing of home violence cases

social, innovatory, educative, moral and demonstrative.

Project realization: 1 year.

This project

represents the integrity of some united ideas, PR-events which can lead to the solving of the problem and give systematic character to the project.

groups definition
3. Interaction with the media, social institutions and charity

funds.
4. Complex measures directed to the law education of parents, professional skills qualification of social institutions in the spheres of upbringing and psychology.
5. Organizing of volunteer activities with the aim of help to socially unfavourable families and children involved into social activities.

1. Working group organizing on preparation and realization of main stages of the project.
2. Preparing and conducting regional contest of social advertising “Home smile” by a group of students
sponsorship involving
information about a contest
contest conducting
TV and radio transmission of participants projects.
3. Target groups informing about a project with the help of messages on the Internet, published issues of Nizhny Novgorod, radio of N.N.
4. Social and pedagogical measures
Collaboration with social institutions
Trainings for unfavourable families
Interaction with educational, social and psychological institutions.

off home violence over children;
Social films and posters;
Mutual work of

students-volunteers and social institutions with unfavourable families (visits to families, video demonstration, upbringing talks, trainings, charity events organizing, family pastime, rest, group on interests organizing);
Practical skills;
Person-person interaction (involving children being in a difficult life situation, mutual help, mutual collaboration with volunteers and participation in social activities).

Project Devices

important problem of increasing number of home violence over children
partially

liquidates pedagogical and law illiteracy of parents on the issues of children upbringing
gives an opportunity to young generation to initiate solving one of the most actual problems of the modern world.

It proves that the project has socially directed use for the Russian society. It forms social and moral aspects - considering home violence over children as
unacceptable component of their upbringing.

Achievements of project tasks let change public opinion and form a new civil position and call up the country population to more active participation in the destiny of their future – children.