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Kazakh National Women`s Teacher Training University

PlanI.IntroductionII.Main part: 2.1. The history of the company Samsung 2.2. The main competitors of this company 2.3. Decoding the word SWOT

Слайды и текст этой презентации

Слайд 1 Kazakh National Women`s Teacher Training

University


Presentation
Theme:SWOT analysis of








Done by : Naimankhan T.
Cheсked by : Berniyazova G.



Almaty 2019

Kazakh National Women`s Teacher Training University

Слайд 2 Plan
I.Introduction
II.Main part:
2.1.

The history of the company Samsung
2.2. The main

competitors of this company
2.3. Decoding the word SWOT 2.4. Samsung’s Strengths
2.5. Samsung’s Weaknesses
2.6. Samsung’s Opportunities
2.7. Samsung’s Threats
III.Conclusion
IV.References

PlanI.IntroductionII.Main part:  2.1. The history of the company Samsung

Слайд 3Introduction
My analysis of Samsung SWOT shows how

the second largest technology company used its competitive advantages to

become a leader in consumer electronics, home appliances. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.
Introduction    My analysis of Samsung SWOT shows how the second largest technology company used

Слайд 4The history of the company Samsung

● Beginning in 1938, Korean entrepreneur Lee Byung
Chul managed to register the trademark Samsung
Trading Company. At first his company was engaged in
the export of rice, sugar and dry fish from Korea to
China and Manchuria.

After world war II, stopped the growth of the
сompany. The new government to raise the economy of
the country decided to provide the largest entrepreneurs
with state orders. It was in this period that such Korean giants as Daewoo, Hyundai, Goldstar (LG) were created.
Each company had its own specialization. Daewoo was engaged in the production of cars, Hyundai-construction, Samsung began to manufacture electronics, LG engaged in the production of various electronics.

The history of the company Samsung

Слайд 6Main Competitors
https://feetch.com/samsung.html

Main Competitorshttps://feetch.com/samsung.html

Слайд 7Decoding the word SWOT





smiletemplates.com/powerpoint-infographics/swot-analysis/102333/

Decoding the word SWOT smiletemplates.com/powerpoint-infographics/swot-analysis/102333/

Слайд 8 Samsung’s Threats
Lower product prices
Increased Competition
Legal

and Regulatory Threats
Copying products



Samsung’s Opportunities
Triple Protection Proposition
HR

Management
Diversification and Acquisitions
International expansion




Samsung’s Weaknesses
Heavily dependent on the
American Markets
The decline in Smartphone Sales
Camera phones are weaker than the iPhone




Samsung’s Strengths
Strong Brand Image
The quality of equipment at the highest level
Loyal Customer Base
The flexibility of the production technology
Product innovation and design opportunities.


Samsung’s ThreatsLower product pricesIncreased CompetitionLegal and Regulatory Threats Copying products  Samsung’s

Слайд 9Samsung’s Strengths
Strong Brand Image
The quality of equipment at the highest

level
Loyal Customer Base
Strong focuson Research and Introducing new technologies indifferent

product categories Development
The flexibility of the production technology
Product innovation and design opportunities.

https://www.ixbt.com/news/

Samsung’s StrengthsStrong Brand ImageThe quality of equipment at the highest levelLoyal Customer BaseStrong focuson Research and Introducing

Слайд 10Samsung’s Weaknesses
Heavily dependent on the American Markets
The decline in Smartphone

Sales
Camera phones are weaker than the iPhone

Samsung’s Weaknesses Heavily dependent on the American MarketsThe decline in Smartphone SalesCamera phones are weaker than the

Слайд 11Samsung’s Opportunities
Triple Protection Proposition
HR Management
Diversification and Acquisitions
International expansion

Samsung’s OpportunitiesTriple Protection PropositionHR ManagementDiversification and AcquisitionsInternational expansion

Слайд 12Samsung’s Threats
Lower product prices
Increased Competition
Legal and Regulatory Threats
Copying products

Samsung’s ThreatsLower product pricesIncreased CompetitionLegal and Regulatory Threats Copying products

Слайд 13Conclusion
To sum up, to thrive, they need

to expand internationally and incorporate new demographic information for consumers.

Conclusion   To sum up, to thrive, they need to expand internationally and incorporate new demographic

Слайд 14References
1. Samsung Electronics (2018). Annual Report. Available at:http://images.samsung.com/is/content/samsung/p5/global/ir/docs/2017_con_quarter04_all.pdf Accessed January

10, 2019
2. https://bstrategyhub.com/
3. https://wd-x.ru/
4. https://feetch.com/samsung.html

References 1. Samsung Electronics (2018). Annual Report. Available at:http://images.samsung.com/is/content/samsung/p5/global/ir/docs/2017_con_quarter04_all.pdf Accessed January 10, 20192. https://bstrategyhub.com/3. https://wd-x.ru/4. https://feetch.com/samsung.html

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