PEPSI - COLA

Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb

Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay, former chairman and CEO of Frito-Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi-Cola, was president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Major products of the new companies are:
Pepsi-Cola Company: Pepsi-Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (introduced by Tip Corporation in 1948).
Frito-Lay, Inc.: Fritos brand corn chips (created by Elmer Doolin in 1932), Lay's brand potato chips (created by Herman W. Lay in 1938), Cheetos brand cheese flavored snacks (1948), Ruffles brand potato chips (1958) and Rold Gold brand pretzels (acquired 1961)

marketed and sold in the former Soviet Union.
Pepsi is the

first company to respond to consumer preference with lightweight, recyclable, plastic bottles, and introduces the industry's first two-liter bottle.

drink in supermarkets.

Foods International, later called PepsiCo Foods International (PFI)

and subsequently named Frito-Lay International, is established to market snack foods around the world.

brothers usher in a new generation of Pepsi advertising in

two of the most eagerly awaited television commercials featuring music marketing. Pepsi becomes "The Choice of a New Generation."

and its products are available in nearly 150 countries and

territories.
Pepsi distributes products in China.

United Kingdom's leading snack food companies.
PepsiCo enters the top 25

of the Fortune 500 ranking.

lighting of a spectacular new neon sign in Times Square.
Pepsi-Cola

introduces freshness dating.

producing and distributing its product in Vietnam.
PepsiCo and Starbucks form

the North American Coffee Partnership to jointly develop ready-to-drink coffee beverages.

Bell as Tricon Global Restaurants, Inc.
PepsiCo will introduce Lay's brand

potato chips in 20 markets throughout the world.

a large blue Pepsi can in orbit outside the MIR

space station.

Corporate Citizenship report in the 2003 Annual Report.

first contemporary companies to recognize the important interdependence between corporations

and society.

over the next four years as part of the strategy

to expand in emerging markets and broaden the portfolio of locally relevant products.

red, white, and blue color scheme adopted in 1950.