Слайд 1Presentation on the topic of Master's thesis
Слайд 2The dissertation topic
The theme of my master's work is
related to various disciplines and sciences that I studied when
I studied under the Bachelor's program: "The impact of advertising communications on brand image through media".
Слайд 3This topic is closely related to such areas of science
as: marketing, psychology, sociology, advertising and public relations, journalism. Each
of these sciences is interconnected, since the concept of any commercial company that seeks to become a brand is built on this.
Слайд 4Why is this topic?
I chose this topic, because I
had previously graduated from the university with a degree in
advertising and public relations. Therefore, I want to develop the theme of the master's thesis in this area, it is close and interesting to me.
Слайд 5What should be studied?
Today, companies do a lot of research
to determine how they work to become more popular. Most
of us, when buying a product, prefer the brand that we trust more. As a rule, these are popular brands that we often hear and see in advertising on television, on the radio or in a magazine.
Слайд 6What should be studied?
But is this always so?
How to
win consumer confidence?
How to promote your image through the
media?
We must answer these questions with research when writing a work.
Слайд 7Object of study
Brand image in advertising
Subject of study
The formation of
brand image through advertising communications
Слайд 8Purpose of the study
To Identify and study the factors
that influence the brand image when creating advertising messages.
Слайд 9Hypothesis
The information and the nature of the advertising message,
as well as brand positioning in advertising, have a direct
impact on the reputation and image of the company.
Слайд 10Tasks
to study the theoretical aspects of advertising when creating a
brand image,
to study the stages of building a brand image,
to
study and analyze positioning ads in advertising when building a brand using a specific example,
Слайд 11Tasks
analysis of key aspects of advertising messages that determine the
positive impact on the brand through the media,
to compare
and analyze advertising communications in the media of successful brands.