How do we Interact with our customer through their ‘JOURNEY’?
What Unique Strategic asset you has to Perform?
What uniquely Strategic things do you do to Deliver its value Proposition?
How Do you earn Revenue from the Value Proposition?
What are your major Cost Drivers?
What kind of support do you need from other Stakeholders to deliver its value Proposition?
Questions to help to define the issue:
What is the essence of the problem situation?
Where this issue is identified? How much is it spread?
Who is affected by this problem?
How serious is the problem? What is the number of people it affects?
How long the problem is existing?
What are the potential risks and the consequences of inaction?
All these should help you to prove that your project is needed
Objectives
Exact measurable steps, that lead to the goals achievement
Time-line
All your actions and KPIs in the calendar, which can show what and when will be done and which result these actions will bring
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