Слайд 1Streaming services as a new way of watching films and
series
Made by Rebriy E, Bakanov P, Odintsova A, Kukhto A,
Luk'yanchenko V.
Слайд 2Goals and objectives of the survey
Find out awareness of citizens
of Russia and CIS about different streaming services;
Understand why illegal
watching of films and series is so popular in Russian and CIS?
Find out people’s attitude to these services;
Figure out which factors will make these services more popular in Russia and CIS?
Слайд 3Hypotheses
Citizens of Russia and CIS almost do not know about
these services;
The imposition of penalties for illegal watching of film
and series will improve services popularity;
Russian mentality plays important role in the success of illegal sites with movies and series;
Closing of all illegal sites will affect attendance and usage of streaming services.
Слайд 4Study methodology
270 respondents of different sexes, ages, residences,
income and educational level took part in the internet survey.
Snowball sample was used.
Слайд 5Survey revealed that about 97% of respondents know about streaming
services.
Слайд 6In respondents’ opinion the important reason of the illegal watching
is lack of money
Слайд 8Reasonable price, variety and user-friendly interface are also important
Слайд 9Attitude to this problem depends on respondents’ age
Regardless of age
most of the people doubt the success of such services
in Russia and CIS.
Слайд 10Regardless of age this factor would affect respondents
Most respondents would
pay about 100-300 rubles for the subscription
Слайд 11Results
Citizens of Russia and CIS know about such a thing
as streaming services;
A consequences of illegal watching of films and
series are not important for citizens of Russia and CIS;
After the imposition of sanctions for illegal watching only some of users will pay for streaming services’ subscription while a lot of people will still watch films\series on using illegal sites;
Closing all illegal sites is not the main reason for people to switch to a streaming services.