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Streaming services as a new way of watching films and series

Goals and objectives of the surveyFind out awareness of citizens of Russia and CIS about different streaming services;Understand why illegal watching of films and series is so popular in Russian and

Слайды и текст этой презентации

Слайд 1Streaming services as a new way of watching films and

series
Made by Rebriy E, Bakanov P, Odintsova A, Kukhto A,

Luk'yanchenko V.
Streaming services as a new way of watching films and seriesMade by Rebriy E, Bakanov P, Odintsova

Слайд 2Goals and objectives of the survey

Find out awareness of citizens

of Russia and CIS about different streaming services;
Understand why illegal

watching of films and series is so popular in Russian and CIS?
Find out people’s attitude to these services;
Figure out which factors will make these services more popular in Russia and CIS?
Goals and objectives of the surveyFind out awareness of citizens of Russia and CIS about different streaming

Слайд 3Hypotheses
Citizens of Russia and CIS almost do not know about

these services;
The imposition of penalties for illegal watching of film

and series will improve services popularity;
Russian mentality plays important role in the success of illegal sites with movies and series;
Closing of all illegal sites will affect attendance and usage of streaming services.
HypothesesCitizens of Russia and CIS almost do not know about these services;The imposition of penalties for illegal

Слайд 4Study methodology
270 respondents of different sexes, ages, residences,

income and educational level took part in the internet survey.

Snowball sample was used.
Study methodology  270 respondents of different sexes, ages, residences, income and educational level took part in

Слайд 5Survey revealed that about 97% of respondents know about streaming

services.

Survey revealed that about 97% of respondents know about streaming services.

Слайд 6In respondents’ opinion the important reason of the illegal watching

is lack of money

In respondents’ opinion the important reason of the illegal watching is lack of money

Слайд 8Reasonable price, variety and user-friendly interface are also important

Reasonable price, variety and user-friendly interface are also important

Слайд 9Attitude to this problem depends on respondents’ age
Regardless of age

most of the people doubt the success of such services

in Russia and CIS.
Attitude to this problem depends on respondents’ ageRegardless of age most of the people doubt the success

Слайд 10Regardless of age this factor would affect respondents

Most respondents would

pay about 100-300 rubles for the subscription

Regardless of age this factor would affect respondentsMost respondents would pay about 100-300 rubles for the subscription

Слайд 11Results
Citizens of Russia and CIS know about such a thing

as streaming services;
A consequences of illegal watching of films and

series are not important for citizens of Russia and CIS;
After the imposition of sanctions for illegal watching only some of users will pay for streaming services’ subscription while a lot of people will still watch films\series on using illegal sites;
Closing all illegal sites is not the main reason for people to switch to a streaming services.





ResultsCitizens of Russia and CIS know about such a thing as streaming services;A consequences of illegal watching

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