The Design and Implementation of the Personal Brand in the Field of

Field of Photography Business: on the Example of the D&A

Domanskiy Production Personal Brand»

Alina Likachenkova,
Undergraduate in Media Communications

was the creation and development of the personal brand which

would help to highlight the photographer in the professional sphere of photography and create a positive and sustainable image in the minds of consumers.
A clear understanding of its values and service opportunities that photographer provides would allow to allocate the target audience and draw up a very detailed and accurate program of its brand promotion.

qualification work is to create and develop the personal brand

for the D&A Domanskiy Production with its implementation in the sphere of professional photography in the future.

this thesis, the following tasks should be identified:
To study the

essence and value of branding in the professional sphere of photography;
To clarify the definition of brandbook, to describe its composition, structure and importance;
To create the comparative analysis and study the personal branding and features of popular professional worldwide photographers and photographers from Sevastopol;
To develop a technology of personal brand creation and put it into practice;
To draw up a plan on how to use the D&A Domanskiy Production personal brand.

the sphere of professional photography.

The subject of the research is

the creation, development and implementation of the D&A Domanskiy Production personal brand in the sphere of professional photography.

research is the presented evidence-based strategy of creation, development and

promotion the D&A Domanskiy Production personal brand in the sphere of professional photography.

personal brand creation in the sphere of professional photography we

concluded that elaboration of the style and personal image of the photographer is very important. The main method of photographer’s promotion in the photography market services is the creation of the professional authority.

SWOT-analysis and the comparative analysis we have made the strategy

of promotion of the personal brand and the portrait of potential consumer taking into account his wealth, status, age and gender criteria.

and signature style and its individual components have been analyzed

(logo, signature colors, fonts, layouts, paraphernalia).

the D&A Domanskiy Production personal brand through the social media

have been developed.