Веб-дизайн

in turn make up a web site. There are many

aspects to this process, and due to the rapid development of the Internet, new aspects are continually being added. As far as business oriented web sites go, the basics currently consist of:
a) The "visibility" of the site on the Internet, particularly within the major Search Engines.
b) The informational value of the site, from its target public's point of view.
c) The aesthetic / professional appearance of the pages. Theoretical layout of graphics, text, and images which will eventually be developed into a Web site

the topic and content.
The content, substance, and information on

the site should be relevant to the site.
The site should be user-friendly, with the interface and navigation simple and reliable.
The appearance should include a single style that flows throughout, to show consistency.
The visibility of the site's text and information should be paramount as that is what the users are visiting for.
The site must also be easy to find on the internet

enough to read, but not too big
The hierarchy of

information is perfectly clear
Columns of text are narrower than in a book to make reading easier on the screen

Navigation is consistent throughout web site
Navigation buttons and bars

provide the visitor with a clue as to where they are, what page of the site they are currently on
Frames, if used, are not obtrusive
A large site has an index or site map

they are instantly clear to the visitor

a matching text link
Graphics and backgrounds use browser-safe colors

Animated graphics turn off by themselves

into 640 x 460 pixel space
Good use of graphic

elements (photos, subheads, pull quotes) to break up large areas of text
Every web page in the site looks like it belongs to the same site; there are repetitive elements that carry throughout the pages

Design

make the text hard to read
Busy, distracting backgrounds that

make the text hard to read

stretches all the way across the page
Centered type over

flush left body copy
Paragraphs of type in all caps
Paragraphs of type in bold
Paragraphs of type in italic
Paragraphs of type in all caps, bold, and italic all at once
Underlined text that is not a link

unnecessary scroll bars in frames
No links back to where

they came from, no identification
Useless page titles that don't explain what the page is about

blink or animate
Animated pictures for e-mail
Animations that never

stop
Multiple animations that never stop

you
Links in body copy that distract readers and lead

them off to remote, useless pages
Text links that are not underlined so you don't know they are links
Dead links

within standard browser window
Frames that make you scroll sideways
Navigation

buttons as the only visual interest, especially when they're large
Cluttered, not enough alignment of elements
Lack of contrast
Pages that look okay in one browser but not in another

take the time to plan exactly what is needed in

the website.
Define the purpose
Define the audience
Plan documentation