of 2 million/year
Equally divided between dogs and cats
Dogs will
exceed cats in the South and MidwestCats will exceed dogs in the West and Northeast
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Expansion.ppt
Содержание
- 1. Expansion.ppt
- 2. Revenue Division by Pet TypeDogs account for
- 3. CompetitionMost Grooming Salons do not provide healthcareMost locally owned and smallWeakness to Franchise
- 4. Primary StrategyDevelop a franchise approachBulk purchase of
- 5. Possible Expansion AreasMetro areas have best profitabilityMore dogs in suburbsMost human population growth in Midwest
- 6. RecommendationsChoose a large, Midwest metro areaOpen store
- 7. ReturnsNew Stores will be self-supportingVolume will increase profitabilityAdditional profits can be used to open more stores
- 8. Скачать презентанцию
Revenue Division by Pet TypeDogs account for 75% of grooming revenueCats account for 50% of healthcare revenue
Слайды и текст этой презентации
Слайд 1Market Summary
Future Market
The pet population is growing at the rate
of 2 million/year
exceed cats in the South and MidwestCats will exceed dogs in the West and Northeast
Слайд 2Revenue Division by Pet Type
Dogs account for 75% of grooming
revenue
Cats account for 50% of healthcare revenue
Слайд 3Competition
Most Grooming Salons do not provide healthcare
Most locally owned and
small
Weakness to Franchise
Слайд 4Primary Strategy
Develop a franchise approach
Bulk purchase of healthcare & grooming
products
National and local advertising
Internet links
Pet-related sites
Status updates on individual
petsThe latest in pet healthcare
Слайд 5Possible Expansion Areas
Metro areas have best profitability
More dogs in suburbs
Most
human population growth in Midwest
Слайд 6Recommendations
Choose a large, Midwest metro area
Open store first in metro,
then suburbs, then rural
Use franchise model to
Undercut pricing
Improve revenue
from advertising
Слайд 7Returns
New Stores will be self-supporting
Volume will increase profitability
Additional profits can
be used to open more stores
