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ADVERTISING TECHNIQUES

Содержание

1. ADVERTISING TECHNIQUES
2. THEY TRANSFER A FEELING THAT YOU HAVE
3. THEY USE EMOTIONALLY APPEALING WORDS.THEIR APPEAL IS
4. Слайд 4
5. THIS TECHNIQUE SUGGESTS THAT YOU CAN BE
6. Слайд 6
7. GIVING EXACT DATA, REAL NUMBERSFACTS AND FIGURES
8. THEY INTRODUCE US THE «AVERAGE JOE».IT HELPS
9. Слайд 9
10. FAMOUS PEOPLE RECOMMEND AN IDEA OR A PRODUCT.TESTIMONIAL
11. Слайд 11
12. Слайд 12
13. THEY USE THE IDEA THAT EVERYONE BUYS THIS PRODUCT.«DON’T BE THE ONLY ONE WITHOUT IT.»BANDWAGON
14. USING A SENSE OF HUMOUR.WIT & HUMOUR
15. Слайд 15
16. REPETITION
17. Слайд 17
18. Скачать презентанцию

THEY TRANSFER A FEELING THAT YOU HAVE ALREADY TO A PRODUCT.E.G.: USING TURKISH FLAG, ETC. TO SELL A TURKISH PRODUCT.TRANSFER

Слайды и текст этой презентации

Слайд 1ADVERTISING TECHNIQUES

ADVERTISING TECHNIQUES

Слайд 2THEY TRANSFER A FEELING THAT YOU HAVE ALREADY TO A

PRODUCT.
E.G.: USING TURKISH FLAG, ETC. TO SELL A TURKISH PRODUCT.
TRANSFER

THEY TRANSFER A FEELING THAT YOU HAVE ALREADY TO A PRODUCT.E.G.: USING TURKISH FLAG, ETC. TO SELL

Слайд 3THEY USE EMOTIONALLY APPEALING WORDS.
THEIR APPEAL IS TO EMOTIONS SUCH

AS
LOVE OF COUNTRY AND HOME,
DESIRE FOR PEACE
FREEDOM
GLORY, ETC.
THEY ASK

FOR APPROVAL WITHOUT EXAMINATION OF THE REASON.

GLITTERING GENERALITIES

THEY USE EMOTIONALLY APPEALING WORDS.THEIR APPEAL IS TO EMOTIONS SUCH ASLOVE OF COUNTRY AND HOME, DESIRE FOR

Слайд 4

Слайд 5THIS TECHNIQUE SUGGESTS THAT YOU CAN BE LIKE THE EXPENSIVELY

DRESSED, PERFECTLY SHAPED PEOPLE WHO USE THIS PRODUCT.
SNOB APPEAL

THIS TECHNIQUE SUGGESTS THAT YOU CAN BE LIKE THE EXPENSIVELY DRESSED, PERFECTLY SHAPED PEOPLE WHO USE THIS

Слайд 6

Слайд 7GIVING EXACT DATA, REAL NUMBERS
FACTS AND FIGURES

GIVING EXACT DATA, REAL NUMBERSFACTS AND FIGURES

Слайд 8THEY INTRODUCE US THE «AVERAGE JOE».

IT HELPS US TO EMPHATIZE

WITH HIM.

IT GIVES THE AUDIENCE A SENSE OF TRUST AND

COMFORT.

PLAIN FOLKS

THEY INTRODUCE US THE «AVERAGE JOE».IT HELPS US TO EMPHATIZE WITH HIM.IT GIVES THE AUDIENCE A SENSE

Слайд 9

Слайд 10FAMOUS PEOPLE RECOMMEND AN IDEA OR A PRODUCT.

TESTIMONIAL

FAMOUS PEOPLE RECOMMEND AN IDEA OR A PRODUCT.TESTIMONIAL

Слайд 11

Слайд 12

Слайд 13THEY USE THE IDEA THAT EVERYONE BUYS THIS PRODUCT.
«DON’T BE

THE ONLY ONE WITHOUT IT.»
BANDWAGON

THEY USE THE IDEA THAT EVERYONE BUYS THIS PRODUCT.«DON’T BE THE ONLY ONE WITHOUT IT.»BANDWAGON

Слайд 14USING A SENSE OF HUMOUR.
WIT & HUMOUR

USING A SENSE OF HUMOUR.WIT & HUMOUR

Слайд 15

Слайд 16REPETITION

REPETITION

Слайд 17

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