bmw

German automobile, motorcycle and engine manufacturing company founded in 1916.

It also owns and produces the MINI brand, and is the parent company of Rolls-Royce Motor Cars. Karl Rapp set up the company. Chairman of the company today is Norbert Reithofer, as chief designer - Adrian van Hoydonk.

are concentrated in Germany (Dingolfing, Regensburg, Leipzig, Munich) and USA

(Spartanburg). Also, cars are going to factories in Thailand, Malaysia, India, Egypt, South Africa, Vietnam. In Russia, BMW cars assembled in Kaliningrad (Avtotor).
We have seven Overseas subsidiaries: South Africa, United States, India, China, Canada, Austria, Egypt.

propeller
The motto of BMW in English sounds like «Sheer Driving

Pleasure», which translated into Russian means - «С удовольствием за рулем»

in Stuttgart) was one of three men responsible for the

founding of BMW AG and the First General Director of BMW AG from 1922 to 1942.
A number of different candidates have been put forward as the “founders” of BMW AG. In the absence of Karl Rapp, Gustav Otto, Max Friz or Camillo Castiqlioni the company would probably never have been born. However, Franz Josef Popp can lay claim to being the prime force in the development of the mobility company we know today. He was “General Director” of the company from its foundation until he was forced to relinquish his position in 1942.

World War I. Its motorcycle brand is now known as BMW Motorrad.

Their first successful motorcycle, after the failed Helios and Flink, was the “R32” in 1923. This had a “boxer” twin engine, in which a cylinder projects into the air-flow from each side of the machine. Apart from their single-cylinder models (basically to the same pattern), all their motorcycles used this distinctive layout until the early 1980s. Many BMWs are still produced in this layout, which is designated the R Series.

car. The 3 Series, a compact executive car manufactured since model year 1975, is currently

in its sixth generation; models include the sport sedan, and fourth generation station wagon, and convertible, and the Gran Turismo. In 2014, the 4 Series will be released and replace the 3 Series Coupe and Convertible. The 5 Series is a mid-size executive car, available in sedan and station wagon forms. The 5 Series Gran Turismo, which debuted in 2010, created a segment between station wagons and crossover SUV. BMW Z4. BMW's full-size flagship executive sedan is the  7 Series. Typically, BMW introduces many of their innovations first in the 7 Series, such as the iDrive system. The 7 Series Hydrogen, having one of the world's first hydrogen fueled internal combustion engines, is fueled by liquid hydrogen and emits only clean water vapor. The latest generation debuted in 2009. Based on the 5 Series' platform, the 6 Series is BMW's grand touring luxury  sport coupe/convertible.

debuted in 2010 and replaced the X3, which was based on

the 3 Series' platform, and had been in production since 2003. Marketed in Europe as an off-roader, it benefits from BMW's x-Drive all-wheel drive system. The all-wheel drive X5 was BMW's first crossover SUV (SAV), based on the 5 Series, and is a mid-size luxury SUV (SAV) sold by BMW since 2000. A 4-seat crossover SUV released by BMW in December 2007, the X6 is marketed as a "Sports Activity Coupe" (SAC) by BMW. The X1 extends the BMW Sports Activity Series model lineup.
In 2013, the company announced that it was to launch its first fully electric car range. This would begin with the launch of the BMW i3 in the second quarter of 2014.

represented in China
WEAKNESSES
High cost
Weak branding
Believed to have high prices
Too few

strategic partnerships

OPPORTUNIETIES
Increasing gas prices
Positive attitudes towards “green” vehicles (higher demand)
Changing customer needs

THREATS
Intense competition
Rising row material prices
Decreasing fuel prices
Pay decreases
Higher housing costs

BMW

1.861.826 automobiles
125.284 motorcycles

reports.

in three years. It is expected to do with new

models. to help offset the decline in Europe. Bavarians predicts that 11 new models this year , including a coupe, such as GT 3-Series , as well as growth in demand in China and the U.S. will offset the losses from the debt crisis at the European market , which reached a 20 - year low.
“We are preparing for the next stage of growth, which will make the group more competitive BMW for the future ," said CEO Norbert Reithofer in his speech at the annual shareholders meeting in Munich.
The car manufacturer BMW, MINI and Rolls-Royce is increasing investment in new vehicles and technology , Audi and Mercedes-Benz seek to claim a lead role in the sale of luxury and luxury cars . These additional costs may constrain revenue growth, even as advance sales. " Anyone who wants to form tomorrow's success today must make the necessary investments ," said Reithofer .