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Bogomolov, Berketova, Fateeva

Facts about IKEAIKEA stands for - Ingvar Kamprad, Elmtaryud in AgunnarydHas Swedish roots, revolutionized furniture salesFrom 7.6 b € in 1999 to 37.1 b € in 2017One of the most sustainable

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Слайд 1Bogomolov, Berketova, Fateeva

Bogomolov, Berketova, Fateeva

Слайд 3Facts about IKEA
IKEA stands for - Ingvar Kamprad, Elmtaryud in

Agunnaryd

Has Swedish roots, revolutionized furniture sales

From 7.6 b € in

1999 to 37.1 b € in 2017

One of the most sustainable companies

Facts about IKEAIKEA stands for - Ingvar Kamprad, Elmtaryud in AgunnarydHas Swedish roots, revolutionized furniture salesFrom 7.6

Слайд 5STABILITY

STABILITY

Слайд 6Quality management

Quality management

Слайд 7The object An interior that pleases the eye

The object  An interior that pleases the eye

Слайд 8Implementation of change The Ansoff matrix
Market penetration: the use of

promotional methods, putting various pricing policies that may attract more

clientele, or one can make the distribution more extensive.

Implementation of change The Ansoff matrixMarket penetration: the use of promotional methods, putting various pricing policies that

Слайд 9Implementation of change BCG matrix
Cash cow products: The simple rule

here is to ‘Milk these products as much as possible

without killing the cow!
Implementation of change BCG matrixCash cow products: The simple rule here is to ‘Milk these products as

Слайд 10Implementation of change McKinsey matrix
Manage for Earnings: Invest within these

SBUs in those areas where the earnings are good and

the risks reasonably low. Upgrade the most profitable product lines to maintain profits.
Implementation of change McKinsey matrixManage for Earnings: Invest within these SBUs in those areas where the earnings

Слайд 11Implementation of change The Shell Direct Policy matrix
«Custodial growth or

phased withdrawal» – the company has a weak position in

the industry with an average attractiveness. The company should try to stay in this industry as long as it is profitable.
Implementation of change  The Shell Direct Policy matrix«Custodial growth or phased withdrawal» – the company has

Слайд 12Kaizen-continuous improvement system
Focus on customers
Continuous changes
Embedding quality in the process
Continuous

changes
Creating work teams

Kaizen-continuous improvement systemFocus on customersContinuous changesEmbedding quality in the processContinuous changesCreating work teams

Слайд 135S system - technology for creating an effective workplace

5S system - technology for creating an effective workplace

Слайд 14Who is the Creator?
Ingvar Kamprad
Entrepreneur from Sweden
One of the richest

men in the world
the car he drives is 15 years

old
he always flies economy class and requires his subordinates to use both sides of a sheet of paper.
All the furniture in his house is from IKEA, except for an old chair and a beautiful standing clock.
he buys cheap clothes at sales, and considers the best vacation to travel by bike in Sweden

The idea of furniture Packed in flat boxes came to him in the 50s, when he saw how his employee unscrewed the legs of the table to fit in the car of the buyer.

Who is the Creator?Ingvar KampradEntrepreneur from SwedenOne of the richest men in the worldthe car he drives

Слайд 15Solutions for office
Solutions for trading
Furniture for restaurants and hotels
We have

a business proposition for you!
IKEA Department for Business will help

you in the arrangement. Everything - from interior design to installation of purchased goods. And you will be able to focus on the more important thing-your own business.

local business directories

Solutions for officeSolutions for tradingFurniture for restaurants and hotelsWe have a business proposition for you!IKEA Department for

Слайд 16IKEA will test in Russia delivery of goods on electric

vehicles
IKEA refused to remind of the Nazis slogan " to

Each his own»

Police in St. Petersburg for corruption detained employee IKEA

IKEA announced plans to sell furniture made by competitors

IKEA will start renting out its furniture

IKEA announced plans to cut about 5% of its employees in Russia

what does the press say?

IKEA will test in Russia delivery of goods on electric vehiclesIKEA refused to remind of the Nazis

Слайд 17Questionnaires
Once customers choose their location, they can subscribe to the

newsletter.
IKEA already knows where they come from and what language

they speak.

the main secret of success of mailing is short requests

Are you married? - Send information about wedding products.
Do you have children? - Send information about children's clothing collections
.Are you planning to move, or have you recently moved? - Send information on the arrangement of a new home.
Do you plan to update / remodel the kitchen (cabinets, countertops, appliances, floors, etc.? - Send information about IKEA furniture services.
Are you a landlord or a tenant? - Send information about real estate agencies.

QuestionnairesOnce customers choose their location, they can subscribe to the newsletter.IKEA already knows where they come from

Слайд 18To promote its brand IKEA uses all types of media:

TV and radio, outdoor and Indore advertising, social networks.
https://youtu.be/4QY507PiEx8
In 2010,

several public transport stops on the main streets of Paris were turned into mini-living rooms with real furniture
To promote its brand IKEA uses all types of media: TV and radio, outdoor and Indore advertising,

Слайд 19any the most common city size can be turned into...

a real box from IKEA.
Or pack it in a recognizable

shopping bag

What is more?

any the most common city size can be turned into... a real box from IKEA.Or pack it

Слайд 20Any Billboard can also become a place for furniture:
Furniture from

IKEA can be easily installed not only on the horizontal,

but also on the vertical surface
Any Billboard can also become a place for furniture:Furniture from IKEA can be easily installed not only

Слайд 21Decision: to apply McKinsey 7-S Model

Decision: to apply McKinsey 7-S Model

Слайд 22How?
Shared values: ”We are not in the leading position. Our interior

must be in trend”
Strategy: individual approach to clients to compose the

best form and color (variation).
Structure: marketing + design → engineering
Systems: new design
Style: freedom and creativity.
Staff: estimate competitors, follow trends, implement variations, spread them .
Skills: 3 A - attentiveness, ability to create comfort, agility

How?Shared values: ”We are not in the leading position. Our interior must be in trend”Strategy: individual approach to clients

Слайд 23Compet. advantages of IKEA

Compet. advantages of IKEA

Слайд 24Main differences from competitors
Unlike huge IKEA hypermarkets, JYSK prefers to

open relatively small supermarkets. They are located mainly in residential

areas of large cities

Hoff company provides furniture with unique design solutions. However in IKEA much more choice and lower price for the entire range

In Leroy Merlin quality is estimated worse and buyers are dissatisfied with materials of which the furniture consists

Main differences from competitorsUnlike huge IKEA hypermarkets, JYSK prefers to open relatively small supermarkets. They are located

Слайд 27Benchmark

Benchmark

Слайд 28IKEA changes

IKEA changes

Слайд 29Leadership
The company has adopted a simple management style is very

democratic. In the office, it is almost impossible to determine

who is the boss
Position in the company and respect of colleagues are won by knowledge and competence
A good tool to maintain corporate unity - a variety of training for staff, which tells about the roots of the company, regulations, principles of work.
One of the main principles is " leading by example»
LeadershipThe company has adopted a simple management style is very democratic. In the office, it is almost

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