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Business Letters

DEFINITION:-The term “business letters” refers to any written communication that begins with a salutation, ends with a signature and whose contents are professional in nature. It is usually a letter from

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Слайд 1Business Letters
Classification

Business Letters Classification

Слайд 2DEFINITION:-
The term “business letters” refers to any written communication that

begins with a salutation, ends with a signature and whose

contents are professional in nature. It is usually a letter from one company to another, or between such organizations and their customers, clients and other external parties.
DEFINITION:-The term “business letters” refers to any written communication that begins with a salutation, ends with a

Слайд 3BUSINESS LETTERS
It is essential to write a business letter to

maintain contacts with the external world including other businessmen, customers

and government departments.
It serves as a record for future reference.
It leaves more durable impression on the receiver's mind than an oral message.
It is used as a legal document.
It is used to build goodwill.
BUSINESS LETTERSIt is essential to write a business letter to maintain contacts with the external world including

Слайд 4FUNCTIONS OF BUSINESS LETTER
To provide a convenient and inexpensive means

of communication without personal contact.
To seek or give information.
To furnish

evidence of transactions entered into.
To provide a record for future reference.
Record and reference
Making a lasting impression.
Widening the approach
An authoritative proof.
Building goodwill.

FUNCTIONS OF BUSINESS LETTERTo provide a convenient and inexpensive means of communication without personal contact.To seek or

Слайд 5Classification or Types of Correspondence
1. Internal Correspondence: Internal correspondence refers to

correspondence between the individuals, departments, sections and branches of the

same organization.
2. External Correspondence: It refers to correspondence made with outsiders of the organization who are individuals, customers, suppliers, banks, financial institutions, money lenders, government departments, educational institutions, charitable trust and the like.
3. Routine Correspondence: Routine correspondence refers to correspondence on routine matters like inquiries, acknowledgements, replies, orders, invitations and appointment letters.
4. Sales Correspondence: It refers to correspondence relating to sales. They are sales letters, sales reports, invoices, offer and discount letters, statement of accounts, confirmation of order, collection letters, delivery letters, debit and credit notes letters and the like.
5. Personalized Correspondence: Emotional factors are responsible for personalized correspondence. The letters relating to requesting, granting or refusing co — operation, favour, letters intimating gratefulness, appreciation, congratulation or commendation, letter of introduction or recommendation of an individual, letters of sympathy or censure and the like are termed as personalized correspondence.
6. Circulars: A common matter is communicated to a large number of persons or firms. They treated as circulars and/or notices change of address, change.
Classification or  Types of Correspondence1. Internal Correspondence: Internal correspondence refers to correspondence between the individuals, departments, sections

Слайд 6KINDS OF BUSINESS LETTERS
A.1. ENQUIRIES & REPLIES
ORDERS&EXECUTION
CREDIT& STATUS
COMPLAINTS& ADJUSTMENTS
COLLECTION LETTER.
B.1.

BANK CORRESPONDENCE
INSURANCE
IMPORT – EXPORT
AGENCY
C.1. APPLICATION LETTERS
INTERVIEW LETTERS


D.1. CORRESPONDENCE TO

SECRETARY.
CORRESPONDENCE WITH STATE & CENTRAL GOVT.
E.1. LETTERS TO PRESS
F.1.CIRCULAR LETTERS
SALES LETTERS

KINDS OF BUSINESS LETTERSA.1. ENQUIRIES & REPLIESORDERS&EXECUTIONCREDIT& STATUSCOMPLAINTS& ADJUSTMENTSCOLLECTION LETTER.B.1. BANK CORRESPONDENCEINSURANCE IMPORT – EXPORTAGENCYC.1. APPLICATION LETTERSINTERVIEW

Слайд 7Kind of a Business Letter
Personal Letters
Application letter , interview

letters, reference letters ,letters of appointment, confirmation letter, promotion letter,

retrenchment, resignation.
The correspondence of a company secretary, correspondence with central government
Letters to press

Non- Personal Letter

Enquiries and replies, orders, their execution, credit and status enquiries, complaint and adjustment, collection letters.
Circulars letters, Sales letters
Bank correspondence, insurance correspondence, import export correspondence, agency correspondence.

Kind of a Business LetterPersonal Letters Application letter , interview letters, reference letters ,letters of appointment, confirmation

Слайд 8Classification of Business Letters
Official Letters - are written to government

or semi government bodies
Demi-official Letters - are official in purpose

but are addressed to a person by name.
Internal Letters - or memos are used both in government offices and business houses for internal communication.
Form Letters - are used for correspondence of recurring or routine nature. They are used in case of acknowledgements, reminders, interviews ,notices, appointments etc.
Classification of Business LettersOfficial Letters - are written to government or semi government bodiesDemi-official Letters - are

Слайд 9THE IMPORTANCE OF LETTERS
Letters represent your company’s public image and

your competence
Letters are more personal than a report, yet more

formal than memos or e-mail
Letters are more permanent than e-mail
Letters constitute an official legal record of an agreement
Letters follow up on telephone calls and other types of oral communications
Letters provide a wide range of corporate information
Letters can support action
Letters sell
Letters are efficient for targeted mass mailings
THE IMPORTANCE OF LETTERSLetters represent your company’s public image and your competenceLetters are more personal than a

Слайд 10LETTER FORMATS
Full-block format
All text flush left, spaces between paragraphs
Semi-block/Modified format
The

writer’s address, date, complementary close, and
signature to the right side

of the letter
The date aligns with the complementary close
Notations of enclosures flush left below signature
Indented paragraph format
Identical to the semi block format except that each paragraph is indented five spaces Continuing pages.
If your letter runs beyond one page, use name, page number, or address in the header of the second page.
LETTER FORMATSFull-block formatAll text flush left, spaces between paragraphsSemi-block/Modified formatThe writer’s address, date, complementary close, andsignature to

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