Cultural and public diplomacy

influence of social standpoints have on the formulation and implementation

of foreign policy
G.D. Malone - PD is the common term for public undertakings aimed at countries abroad, especially in the fields of information, education and culture
B. Ociepka - the aim of PD is to create or reinforce a positive image of a given entity on the international stage by influencing public opinion, fostering positive attitudes to the entity thus facilitating the achievement of its aims in the field of foreign policy9
“PD is the sum of all the foreign undertakings of the country abroad aimed at shaping public opinion abroad”

Traditional diplomacy

Public
diplomacy

an identity is becoming the main focus of activity for

politicians and countries
Traditional diplomacy is focusing on problems whereas public diplomacy on values
Public diplomacy can be identified with public relations played out on an international stage.
Functions of the public diplomacy: political information and cultural communication