Слайд 1How to promote the company effectively?
By Polinka The-Chief
Слайд 2There are many ways to promote company!
First way:
USE SOCIAL MEDIA!
Many
people mistakenly believe that investing in one social network will
lead to a better effect. Below I will give a list of social networks and similar resources where I believe you should start promoting your products/services/websites/creating a brand.
Слайд 3Exhibition
Yes, your industry exhibitions are a good reason to promote
yourself in your market among your partners and target audience.
And no-it is not necessary to buy an expensive place and mount the stand. Be creative-push the boundaries of your imagination. There are many other ways to make a name for yourself at the exhibition, share your contacts and gather the ones you need.
Слайд 4Internal Activities
We mean your personal events for your target audience,
for your potential customers. Create some useful event for your
customers — what is their urgent problem? What they have a critical question, and the answer they usually get paid? Give them this answer for free! Perhaps in the form of a mini-seminar or micro-training for 4 hours!
Слайд 5Publications
The same applies to more capacious publications in the press
— provide free content to journalists and the media. It
can be an interview with in your market, what problem your consumers, analyst reports, and slicers, and statistical data. All you need interesting and useful content! Ask, in the end, your customers or potential customers — what they are interested in your topic, what they want to know?
Слайд 6Atmosphere and design of the client office
In these rooms, EVERYTHING
should talk about your professionalism, the quality of your services
and specialists who, in fact, provide these services, inspire confidence in you, your company, your product — every detail and every element.
Слайд 7Gift certificates, loyalty programs
That is, do so that the client
wanted to you not only to come again, but to
bring someone else with you next time. By the way, it also works with corporate clients. You just need to think a little longer... and ask around / watch for customers that they can be stimulated to such an action.
Слайд 8Feedback from your customers
Establish a relationship with them. And develop
them. Invite them to Express their opinion on any occasion
— about your services, about the same services on the market in General, conduct surveys, call for action in your communications, provoke an answer to your messages, conduct surveys on the website or together with partners, give them free advice.
Слайд 9To finish:
Of course, all these methods of low — cost
marketing do not require a lot of money, but require
the investment of other resources-it's time, effort, patience, energy, imagination and your knowledge.