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History of Advertising
Содержание
- 1. History of Advertising
- 2. Egyptians used papyrus to make sales messages
- 3. In ancient China, the earliest advertising known
- 4. In the 18th century advertisements started to
- 5. 19th century Thomas J. Barratt’s slogan for the Pears Soap company
- 6. “Tastes change, fashions change, and the advertiser
- 7. Ads in 19th century magazines sold devices to reshape one's face and body
- 8. NewspaperAdvertisement in La Presse (Paris, 1836)
- 9. An Ad for Palmer's Advertisement Agency
- 10. 20th centuryA print advertisement for the 1913 issue of the Encyclopædia BritannicaA 1900 advertisement for Pears soap.
- 11. Слайд 11
- 12. 1916 Ladies' Home Journal version of the famous ad by Helen Bayless Lansdowne of the J. Walter Thompson Agency
- 13. Слайд 13
- 14. Слайд 14
- 15. Advertisement for a live radio broadcast, sponsored
- 16. Commercial television in the 1950s
- 17. Cable television from the 1980s
- 18. Скачать презентанцию
Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia.
Слайды и текст этой презентации
Слайд 3In ancient China, the earliest advertising known was oral, as
recorded in the Classic of Poetry of bamboo flutes played
to sell candy. Advertisement usually takes in the form of calligraphic signboards and inked papers.
Слайд 4In the 18th century advertisements started to appear in weekly
newspapers in England.
These early print advertisements were used mainly
to promote books and newspapers.
Слайд 6“Tastes change, fashions change, and the advertiser has to change
with them. An idea that was effective a generation ago
would fall flat, stale, and unprofitable if presented to the public today. Not that the idea of today is always better than the older idea, but it is different – it hits the present taste.“Thomas J. Barratt
Слайд 1020th century
A print advertisement for the 1913 issue of the Encyclopædia
Britannica
A 1900 advertisement for Pears soap.
Слайд 121916 Ladies' Home Journal version of the famous ad by Helen Bayless Lansdowne of
the J. Walter Thompson Agency
Слайд 15Advertisement for a live radio broadcast, sponsored by a milk
company, Adohr milk, and published in the Los Angeles Times on May
6, 1930
On the radio from the 1920s
