Market analysis

special market within a special industry.
If you are starting a new

business or launching a new product, conducting a marketing analysis is the first step in determining if there is a need or audience for your idea.
Knowing the market's needs and how it is currently serviced provides you with key information that is essential in developing your product and marketing plan.

size (current and future)
Market trends
Market growth rate
Market profitability
Industry cost structure
Distribution

channels
Key success factors

modeling
Simulated Test Marketing

rate is to extrapolate historical data into the future.

firms in the industry

factors for success.
To this end, Porter's value chain model

is useful for determining where value is added and for isolating the costs.

to distribution channels
Technological progress

need to conduct a market analysis.
Nevertheless, it would be

important for managers that use market analysis data to know how analysts derive their conclusions and what techniques they use to do so.