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Marketing

Содержание

1. Marketing
2. Services - definitionA valuable action, deed, or
3. Service MarketingThe promotion of economic activities offered by a business to its clients. Service
4. IntangibilityServices are immaterial and do not have
5. VariabilityEach case of services is different, unique
6. PerishabilityServices are very much connected with the
7. InseparabilityOne cannot separate the service from the stuff that provides it.
8. Слайд 8
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Services - definitionA valuable action, deed, or effort performed to satisfy a need or to fulfill a demand.A service is any activity that one party can offer to another, it is

Слайды и текст этой презентации

Слайд 1Marketing
Lecture 10. Services Marketing

MarketingLecture 10. Services Marketing

Слайд 2Services - definition
A valuable action, deed, or effort performed to

satisfy a need or to fulfill a demand.
A service is

any activity that one party can offer to another, it is intangible and does not lead to any property. Its output can be associated or not with a physical product.

Services - definitionA valuable action, deed, or effort performed to satisfy a need or to fulfill a

Слайд 3Service Marketing
The promotion of economic activities offered by a business to its clients. Service marketing might include

the process of selling beauty, telecommunication, health treat-ment, financial, hospitality, car rental, air travel, and professional services.

Service MarketingThe promotion of economic activities offered by a business to its clients. Service marketing might include the process of selling beauty, telecommunication, health treat-ment, financial, hospitality, car rental, air travel,

Слайд 4Intangibility
Services are immaterial and do not have a physical form.

They cannot be touched, held, tasted or smelt.

IntangibilityServices are immaterial and do not have a physical form. They cannot be touched, held, tasted or

Слайд 5Variability
Each case of services is different, unique and cannot be

exactly repeated even by the same service provider. Therefore it

is very difficult to keep a constant level of services quality.
Services are also subjectively evaluated by individual customers.

VariabilityEach case of services is different, unique and cannot be exactly repeated even by the same service

Слайд 6Perishability
Services are very much connected with the time. Services cannot

be stored, saved, returned or resold.

PerishabilityServices are very much connected with the time. Services cannot be stored, saved, returned or resold.

Слайд 7Inseparability
One cannot separate the service from the stuff that provides

it.

InseparabilityOne cannot separate the service from the stuff that provides it.

Слайд 8

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