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Marketing II / Session 4
Содержание
- 1. Marketing II / Session 4
- 2. Product (Life Cycle) Marketing II/ Session 4
- 3. New Products Marketing II / Session 4InnovationWhat are the characteristics of an innovation?
- 4. New Products Marketing II / Session 4Innovation-New
- 5. New Products Marketing II / Session 4Innovation-
- 6. New Products Marketing II / Session 4Innovation - Diffusion of Innovation
- 7. New Products Marketing II / Session 4Strategic Decisions
- 8. New Products Marketing II / Session 4Strategic
- 9. Price Marketing II/ Session 4
- 10. Price Marketing II / Session 4- is
- 11. Price Marketing II / Session 4The 3
- 12. Pricing Strategies Marketing II / Session 4LOW PRICE:-> Nearly predatory-> Market penetration-> Loss leader-> Cost-plus
- 13. Pricing Strategies Marketing II / Session 4MEDIUM PRICE:-> Competitive-> Slightly below competition-> Slightly above competition
- 14. Pricing Strategies Marketing II / Session 4HIGH
- 15. Скачать презентанцию
Product (Life Cycle) Marketing II/ Session 4
Слайды и текст этой презентации
Слайд 3New Products
Marketing II / Session 4
Innovation
What are the characteristics
of an innovation?
Слайд 4New Products
Marketing II / Session 4
Innovation
-New to the world
products/services.
New to the market products/services.
Successful in the market.
Слайд 5New Products
Marketing II / Session 4
Innovation
- Diffusion of Innovation
How
innovations/new products are adopted on the marketplace
Identify an innovation in
an industry of your interest!
Слайд 8New Products
Marketing II / Session 4
Strategic Decisions
- Market penetration
Sell
more of same products to current markets
New ways to use
the products, better pricing, better rewardprogram, etc.
-Product development
Sell new or modified products to current markets
Brand and line extensions or new variations of existing products
Слайд 10Price
Marketing II / Session 4
- is relative to competition
and the economy
- is a message about quality
is a
signal regarding positioning and image of the brand- provides value for money/ cost benefit
Easiest to change of the 4 Ps
Слайд 11Price
Marketing II / Session 4
The 3 Cs influencing pricing
decisions
-> Company’s cost
-> Customers’ sense of product’s value
->
Competition’s price
Слайд 12Pricing Strategies
Marketing II / Session 4
LOW PRICE:
-> Nearly predatory
->
Market penetration
-> Loss leader
-> Cost-plus
Слайд 13Pricing Strategies
Marketing II / Session 4
MEDIUM PRICE:
-> Competitive
-> Slightly
below competition
-> Slightly above competition
Слайд 14Pricing Strategies
Marketing II / Session 4
HIGH PRICE:
-> Market Skimming
->
Prestige or status pricing
-> High because of real market difference
