Marketing Strategy Simulation

Содержание

1. Marketing Strategy Simulation
2. ContentsOverall StrategyStrategies of each brandsTONESTOPSTOKENTENTEEEE3. Results
3. 1ST Overall strategyProduction Plan 2. Price
4. 1ST Overall strategy3-1. Advertising Budget Allocation 4.
5. 1ST Overall strategyExample calculation in Period 3Production Plan
6. 2ND Strategy for each brand1. Sonites -
7. 2ND Strategy for each brand1. Sonite - TONE
8. 2ND Strategy for each brand1. Sonite -
9. 2ND Strategy for each brands1. Sonite - TOPS
10. 2ND Strategy for each brands1. Sonite –
11. 2ND Strategy for each brands1. Sonite - TOKEN
12. 3RD Strategy for each brands2. Vodites -
13. 3RD Strategy for each brands2. Vodites - TEN
14. 3RD Strategy for each brands2. Vodites –
15. 3RD Strategy for each brands2. Vodites – TEEEE (RED)
16. 4TH Results1. Total Revenue
17. 4TH Results2. Net Contribution
18. 4TH Results3. The reasons we failed (
19. Thank youFor listening.
20. Скачать презентанцию

ContentsOverall StrategyStrategies of each brandsTONESTOPSTOKENTENTEEEE3. Results

Слайды и текст этой презентации

Слайд 1Marketing Strategy Simulation
Industry 1 : Team T
유수진
이한
우정은
Aydana

Слайд 2Contents
Overall Strategy

Strategies of each brands

TONES
TOPS
TOKEN
TEN
TEEEE

3. Results

Слайд 31ST Overall strategy
Production Plan
2. Price
Trying to fit

into brand market segment perception. ( Economy)
Lowering the price compared

to other companies.

Advertising Budget

Main Brand & New Brands : Spend large budget to raise brand awareness
TOPS : Spend Budget at least according to characteristic of segment.

Слайд 41ST Overall strategy
3-1. Advertising Budget Allocation
4. Commercial Team Size
Reflect

shopping habits of each brand’s segment
Compared to other companies’ size
We

calculate this by reflecting consumer segment growth rate to
Volume sold broken down by each segmentation.

Слайд 51ST Overall strategy
Example calculation in Period 3
Production Plan

Слайд 62ND Strategy for each brand
1. Sonites - TONE
Target customer :

① High Earners ② Professionals
Common features : They can afford

expensive products .
① Performance & Convenience
② High quality & High-Performance & easy-to-use products.

< Purchase Intention (Period 0) >

2ND Strategy for each brand1. Sonites - TONETarget customer : ① High Earners ② ProfessionalsCommon features :

Слайд 72ND Strategy for each brand
1. Sonite - TONE

Слайд 82ND Strategy for each brand
1. Sonite - TOPS
Target customer :

① Explorer
knowledgeable about Sonite brand and products.
high-performance products
price-sensitive ,

no high incomes.

< Purchase Intention (Period 0) >

Слайд 92ND Strategy for each brands
1. Sonite - TOPS

Слайд 102ND Strategy for each brands
1. Sonite – TOKEN
Launched in

Period 4
Target customer : Saver
=> the largest group looking

for cheap, low-performance products with average convenience. its future growth rate could exceed forecasts.

< R&D >

Low Performance & Low cost
But, Because this profit is not as much as we expect to, we decided to abandon it.

2ND Strategy for each brands1. Sonite – TOKEN Launched in Period 4 Target customer : Saver=> the

Слайд 112ND Strategy for each brands
1. Sonite - TOKEN

Слайд 123RD Strategy for each brands
2. Vodites - TEN
Launched in Period

4
Target customer : Followers
the bulk of potential consumers who influenced

by innovators and adapters.
Low income than average

< R&D >

3RD Strategy for each brands2. Vodites - TENLaunched in Period 4Target customer : Followersthe bulk of potential

Слайд 133RD Strategy for each brands
2. Vodites - TEN

Слайд 143RD Strategy for each brands
2. Vodites – TEEEE (RED)
Launched in

Period 7
Target customer : Adapter & Followers
Between Average and under

average income.
Early adapter influence Follwers.

< R&D >

Average Performance & Average cost ( Between adapters & Followers)
Because TEN has much lower performance than other brands.
But, It failed to have high sales because we launched it too late.

3RD Strategy for each brands2. Vodites – TEEEE (RED)Launched in Period 7Target customer : Adapter & FollowersBetween

Слайд 153RD Strategy for each brands
2. Vodites – TEEEE (RED)

Слайд 164TH Results
1. Total Revenue

Слайд 174TH Results
2. Net Contribution

Слайд 184TH Results
3. The reasons we failed ( Guess )
Too many

kinds of brands
Too late launching
Error in system
Low brand awareness
Other strong

competitors

4TH Results3. The reasons we failed ( Guess )Too many kinds of brandsToo late launchingError in systemLow

Слайд 19Thank you
For listening.

Скачать презентацию

Разделы презентаций

Marketing Strategy Simulation

Содержание

Слайды и текст этой презентации

Слайд 1Marketing Strategy Simulation
Industry 1 : Team T
유수진
이한
우정은
Aydana

Слайд 2Contents
Overall Strategy

Strategies of each brands

TONES
TOPS
TOKEN
TEN
TEEEE

3. Results

Слайд 31ST Overall strategy
Production Plan
2. Price
Trying to fit

into brand market segment perception. ( Economy)
Lowering the price compared

Слайд 41ST Overall strategy
3-1. Advertising Budget Allocation
4. Commercial Team Size
Reflect

shopping habits of each brand’s segment
Compared to other companies’ size
We

Слайд 51ST Overall strategy
Example calculation in Period 3
Production Plan

Слайд 62ND Strategy for each brand
1. Sonites - TONE
Target customer :

① High Earners ② Professionals
Common features : They can afford

Слайд 72ND Strategy for each brand
1. Sonite - TONE

Слайд 82ND Strategy for each brand
1. Sonite - TOPS
Target customer :

① Explorer
knowledgeable about Sonite brand and products.
high-performance products
price-sensitive ,

Слайд 92ND Strategy for each brands
1. Sonite - TOPS

Слайд 102ND Strategy for each brands
1. Sonite – TOKEN
Launched in

Period 4
Target customer : Saver
=> the largest group looking

Слайд 112ND Strategy for each brands
1. Sonite - TOKEN

Слайд 123RD Strategy for each brands
2. Vodites - TEN
Launched in Period

4
Target customer : Followers
the bulk of potential consumers who influenced

Слайд 133RD Strategy for each brands
2. Vodites - TEN

Слайд 143RD Strategy for each brands
2. Vodites – TEEEE (RED)
Launched in

Period 7
Target customer : Adapter & Followers
Between Average and under

Слайд 153RD Strategy for each brands
2. Vodites – TEEEE (RED)

Слайд 164TH Results
1. Total Revenue

Слайд 174TH Results
2. Net Contribution

Слайд 184TH Results
3. The reasons we failed ( Guess )
Too many

kinds of brands
Too late launching
Error in system
Low brand awareness
Other strong

Слайд 19Thank you
For listening.

Обратная связь

Что такое TheSlide.ru?

Разделы презентаций

Marketing Strategy Simulation

Содержание

Слайды и текст этой презентации

Слайд 1Marketing Strategy SimulationIndustry 1 : Team T유수진이한우정은Aydana

Слайд 2ContentsOverall StrategyStrategies of each brandsTONESTOPSTOKENTENTEEEE3. Results

Слайд 31ST Overall strategyProduction Plan 2. Price Trying to fit

into brand market segment perception. ( Economy)Lowering the price compared

Слайд 41ST Overall strategy3-1. Advertising Budget Allocation 4. Commercial Team SizeReflect

shopping habits of each brand’s segmentCompared to other companies’ sizeWe

Слайд 51ST Overall strategyExample calculation in Period 3Production Plan

Слайд 62ND Strategy for each brand1. Sonites - TONETarget customer :

① High Earners ② ProfessionalsCommon features : They can afford

Слайд 72ND Strategy for each brand1. Sonite - TONE

Слайд 82ND Strategy for each brand1. Sonite - TOPSTarget customer :

① Explorerknowledgeable about Sonite brand and products. high-performance productsprice-sensitive ,

Слайд 92ND Strategy for each brands1. Sonite - TOPS

Слайд 102ND Strategy for each brands1. Sonite – TOKEN Launched in

Period 4 Target customer : Saver=> the largest group looking

Слайд 112ND Strategy for each brands1. Sonite - TOKEN

Слайд 123RD Strategy for each brands2. Vodites - TENLaunched in Period

4Target customer : Followersthe bulk of potential consumers who influenced

Слайд 133RD Strategy for each brands2. Vodites - TEN

Слайд 143RD Strategy for each brands2. Vodites – TEEEE (RED)Launched in

Period 7Target customer : Adapter & FollowersBetween Average and under

Слайд 153RD Strategy for each brands2. Vodites – TEEEE (RED)

Слайд 164TH Results1. Total Revenue

Слайд 174TH Results2. Net Contribution

Слайд 184TH Results3. The reasons we failed ( Guess )Too many

kinds of brandsToo late launchingError in systemLow brand awarenessOther strong

Слайд 19Thank youFor listening.

Похожие презентации

Обратная связь

Что такое TheSlide.ru?

Слайд 1Marketing Strategy Simulation
Industry 1 : Team T
유수진
이한
우정은
Aydana

Слайд 2Contents
Overall Strategy

Strategies of each brands

TONES
TOPS
TOKEN
TEN
TEEEE

3. Results

Слайд 31ST Overall strategy
Production Plan
2. Price
Trying to fit

into brand market segment perception. ( Economy)
Lowering the price compared

Слайд 41ST Overall strategy
3-1. Advertising Budget Allocation
4. Commercial Team Size
Reflect

shopping habits of each brand’s segment
Compared to other companies’ size
We

Слайд 51ST Overall strategy
Example calculation in Period 3
Production Plan

Слайд 62ND Strategy for each brand
1. Sonites - TONE
Target customer :

① High Earners ② Professionals
Common features : They can afford

Слайд 72ND Strategy for each brand
1. Sonite - TONE

Слайд 82ND Strategy for each brand
1. Sonite - TOPS
Target customer :

① Explorer
knowledgeable about Sonite brand and products.
high-performance products
price-sensitive ,

Слайд 92ND Strategy for each brands
1. Sonite - TOPS

Слайд 102ND Strategy for each brands
1. Sonite – TOKEN
Launched in

Period 4
Target customer : Saver
=> the largest group looking

Слайд 112ND Strategy for each brands
1. Sonite - TOKEN

Слайд 123RD Strategy for each brands
2. Vodites - TEN
Launched in Period

4
Target customer : Followers
the bulk of potential consumers who influenced

Слайд 133RD Strategy for each brands
2. Vodites - TEN

Слайд 143RD Strategy for each brands
2. Vodites – TEEEE (RED)
Launched in

Period 7
Target customer : Adapter & Followers
Between Average and under

Слайд 153RD Strategy for each brands
2. Vodites – TEEEE (RED)

Слайд 164TH Results
1. Total Revenue

Слайд 174TH Results
2. Net Contribution

Слайд 184TH Results
3. The reasons we failed ( Guess )
Too many

kinds of brands
Too late launching
Error in system
Low brand awareness
Other strong

Слайд 19Thank you
For listening.