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Models of Communication
Содержание
- 1. Models of Communication
- 2. Just what the doctor ordered (apparently)Two-way AsymmetricalModel
- 3. Ultimate giveawaySept. 13, 2004: each member of
- 4. People choose to go (or not)1916: the
- 5. It sellsNov. 18, 1992: Superman #75 is
- 6. List of ReferencesRupal Parekh. Rewind: 1949 Cigarette
- 7. Скачать презентанцию
Just what the doctor ordered (apparently)Two-way AsymmetricalModel of PR:1930s: the American Medical Association's official journal starts publishing cigarette ads;1946: the Camel begins a major ad push;the basis – an "independent" surveying
Слайды и текст этой презентации
Слайд 1Models of Communication
PR
Creating a dialog
Spread information/raise awareness (?)
Getting opinions (?)
from the publics
Слайд 2Just what the doctor ordered (apparently)
Two-way Asymmetrical
Model of PR:
1930s: the
American Medical Association's official journal starts publishing cigarette ads;
1946: the
Camel begins a major ad push;the basis – an "independent" surveying (conducted by an ad agency)
Слайд 3Ultimate giveaway
Sept. 13, 2004: each member of the Oprah Winfrey’s
studio audience got…
a new Pontiac G-6 sedan;
Total giveaway number: 276
Press
AgentryModel of PR:
Слайд 4People choose to go (or not)
1916: the Australian Imperial Force
faces a shortage of men;
Possible solution: conscription;
2 referendums:
Oct. 28, 1916;
Dec.
20, 1917;End result: no conscription in Australia
Two-way Asymmetrical
Model of PR:
Слайд 5It sells
Nov. 18, 1992: Superman #75 is released;
“The Death of
Superman”;
Coverage in national news media;
Total sales: 6 million copies
Press Agentry
Model
of PR:
Слайд 6List of References
Rupal Parekh. Rewind: 1949 Cigarette Spot Declares 'Doctors
Smoke Camels'. AdAge. 13.08.2012. (URL: http://adage.com/article/news/rewind-1949-cigarette-spot-declares-doctors-smoke-camels/236635/)
Kelly Phillips Erb. A Look
Back At Oprah's Ultimate Car Giveaway. Forbes. 13.09.2016. (URL: http://www.forbes.com/sites/kellyphillipserb/2016/09/13/a-look-back-at-oprahs-ultimate-car-giveaway/#7a6bd3f7efea)Conscription during the First World War, 1914–18. Australian War Memorial (URL: https://www.awm.gov.au/encyclopedia/conscription/ww1/)
Michael Bailey. Doomsday: Ten Years Later Or Where Were You The Day Superman Died? Superman Homepage. Dec. 2002. (URL: http://www.supermanhomepage.com/comics/comics.php?topic=articles/doomsday-10-years-later)
